Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. As with our first example, this project isn’t complicated or over-the-top.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Heinz Marketing

APRIL 7, 2020

I was lucky enough to have a front row seat of the train wreck that was WAMU during the Great Recession of 2007-2009. In good times, actions such as challenging the status quo, trying something new, taking calculated risks, encouraging team members to be more aggressive are typically taken by leaders. It was an awful, scary time.

Thought Leadership 116

Thought Leadership Business Work Management Marketing Management 116

Zoominfo

AUGUST 12, 2018

Our examples highlight ways companies achieved branding success through creative marketing initiatives. Instead, their team recycled topics they’re already familiar with and distributed them in a different format, using different channels. Their robust resource hub, social media presence, and content team are top-tier in the industry.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Biznology

MARCH 27, 2019

I started working in social media back in 2009. I had an all volunteer team recruited from across our marketing organization. .” ” We developed and shared content, but more importantly we engaged directly with people who were talking about our brand. This was our chance to fund the discipline, we thought!

Work Management 144

Work Management Marketing Management Social Media Paid Social Agency 144

Valasys

AUGUST 24, 2023

Congratulating the team of scientists at ISRO , India’s PM Narendra Modi said, “India’s successful moon mission is not India’s alone…Our approach of one earth, one family, one future is resonating across the globe…Moon’s mission is based on the same human-centric approach. This is an incredible moment of joy.

Case Studies 52

Case Studies Analysis Studies Design 52

Marketing Insider Group

JUNE 1, 2020

Or check out our services to help evolve your culture. And I would be thrilled to come present to your team on the power of empathy! So when I started writing Mean People Suck , I knew I wanted to include it. Her husband Brian is also the amazing photographer behind my profile photo.) So what do you think?

Storytelling 309

Storytelling ROI Sample Ideal Customer Profiles 309

Martech

OCTOBER 25, 2022

“I’m in charge of all that relates to digital, so basically I oversee everything in regard to CRM, web development, our martech project management office, as well as everything in regard to customer data.” Sitecore allows us to manage a dozen platforms with a pretty small team of engineers.”

CMS Development 81

CMS Development Industry CMS Marketing & Strategy Multi-Channel 81

The ROI Guy

FEBRUARY 18, 2010

I am very pleased to announce our record 2009 performance at Alinean, and a big thanks to all of our customers, partners and team! Full story - [link] For 2010, we plan on adding over 10 to our staff, and are actively seeking a new headquarters location.

Enterprise Management 40

Enterprise Management Marketing Management Planning Lead Ranking 40

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. Download our creative testing worksheet to find the formula that makes sense for your brand. It was a massive risk, but one that paid off.

Content 109

Content Advertising Agencies Social Media Webinar Metrics 109

LeadsRX

JANUARY 12, 2022

By combining LeadsRx’s wealth of new data with our conversion intelligence platform, we have the opportunity to deliver conversion value to marketers across a wider spectrum of the marketing funnel. Brown will remain CEO of LeadsRx while reporting to Bochicchio but otherwise the 21-person LeadsRx team will continue to operate independently.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Conversica

DECEMBER 20, 2022

Here are a few thoughts I had about 2023 related to the economy, Conversation Automation, revenue teams, and more. That’s the perspective I’ve used to develop our 2023 plan at Conversica. . But, even with an economic bull market “light at the end of the tunnel”, we are still seeing and feeling panic from our customers.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Hubspot

FEBRUARY 21, 2023

An uncoachable sales team is easy to spot — they lack direction, motivation, and cohesion. But when sales reps embrace coaching, they invest in their success — and the success of their entire team. Sales coaching can help you stay accountable, hit your quota more consistently, and contribute more to your team's success.

Analytics 70

Analytics Examples Studies Practices 70

Webbiquity

APRIL 14, 2010

10 Great B-to-B Sites by BtoB Magazine. 10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions by PPC Hero. 10 common but often overlooked tips for increasing land page conversions, including using minimal navigation, keeping important information above the fold, and keeping your contact form as short as possible.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Adobe Experience Cloud Blog

MAY 11, 2009

Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.      Last year attendees made big leaps in integrating their sales and marketing teams during the event.  through opportunity completion and beyond. 

Top of Funnel 48

Top of Funnel Marketo Lead Ranking Sales Cycle 48

Brandpoint

SEPTEMBER 10, 2018

Jay Tandan began working at Ben & Jerry’s in 2009 as a shift lead, then as a social mission intern, and then worked his way into marketing in 2013. We like to joke around and say that we all could rewrite our job descriptions every six months. The biggest changes have been the digitalization of our communications.

Phishing 100

Phishing Brand Identity Branding Work Management 100

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. We used Eventbrite to sell tickets for our events on a sliding scale basis (and still do!),

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Mereo

DECEMBER 21, 2023

Our expert principals share these reflections from the 365 days behind us — and predictions for the year ahead. Based on conversations with executives and from market pulse conversations with our client’s buyers, in 2023 there was a lot of “paralysis” as B2B leaders looked for clarity. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Salesforce Marketing Cloud

MARCH 9, 2022

This is particularly true for our public sector partners who continue to deliver essential services to keep our government running. When I started in 2009, cloud computing wasn’t well known or widely recognized. And, as many of our partners support the U.S.

Work Management 96

Work Management Ad Agencies Digital Transformation Validation 96

ClickZ

JUNE 12, 2020

Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages. Brian Solis, IBM Watson Advertising, Adobe and Esri are our headline speakers. billion in 2019 to $40.74 Lower CPAs.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Digilant

OCTOBER 4, 2023

Check out our explainer of what you need to know about programmatic advertising here. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). Check out our explainer to find out everything you need to know. And it only grows more complex.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Litmus

APRIL 1, 2021

We asked email experts Lily Worth , our email design and production specialist, and Brian Thies, email developer and owner of Thies Publishing , to dig into the archives and share some insight about their experience through the years, specifically with coding and design. It was sent to a development team to code up! Drop shadows.

Design 67

Design Trends Mobile Marketing Email Campaigns 67

Envy

AUGUST 8, 2018

As if these weren’t enough, recruiting the team of marketers to get the job done is almost mission impossible in itself. In 2009, CyberInt was established – a new cybersecurity company who understood the importance of looking at their clients’ digital activities and assets from the attacker’s perspective.

Inbound Marketing 90

Inbound Marketing Advertising Agencies Paid Search Agency Work Management 90

Moz

MAY 13, 2019

That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. Our first peek into this data came in spring of 2010, when Google's Matt Cutts revealed that "on average, [Google] tends to roll out 350–400 things per year." Should we even try?

Google 69

Google Verticals Click Rate Eye-Tracking 69

ClickZ

OCTOBER 9, 2020

Let’s trace its recent history through the lens of Dynamic Yield’s growth within the space and evaluate the lessons learned as well as our predictions for what the future has to hold. AI: From hype to a rethink.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

Parse.ly

SEPTEMBER 24, 2019

We’ve had a busy September – no sooner did we return from a marathon of conferences, than the team re-launched the Parse.ly Our blog is next on the list for a facelift so next time you visit, you may see our content in a new context. Or that you can access our full network of data in Currents? University Partners.

Brand Identity 40

Brand Identity Branding Startups Domain 40

Zoominfo

APRIL 24, 2019

Our advice? Search engines quickly recognized this problem and in 2009, Google officially announced that they no longer use meta keywords as a ranking signal ( source ). For more information about how ZoomInfo can help you reach your target audience faster, contact our sales team today.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Lake One

JANUARY 15, 2020

Like it says in our mission , we believe business can both pursue profit and be a force for change, leaving the world a little better than before. That’s why we’re proud to announce our Seeds of Service campaign for 2020. We created this campaign to give back to the communities who have supported us and live out our mission.

Service 52

Service Campaigns Amazon Communities 52

Martech

FEBRUARY 24, 2022

However, this is shifting as more brand marketing teams embrace immersive tactics. Since my first foray with Second Life’s 3D virtual world – YES, I was an SL power user in 2009! – Now get smart on the technology, if you aren’t already and remember with immersive, we’re only limited by our imagination!

Planning 130

Planning Advertising Agencies Paid Search Agency Mobile Advertising 130

The Effective Marketer

MARCH 9, 2010

Whenever my team talks about changing the design of our email campaigns, we start off my talking about emails we received in the past and that we liked. We come out with a list of things to think about and that we could be using in our own campaigns. Well, this post may be the answer! Click on the images for larger version.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

SEPTEMBER 27, 2010

PowerPoint Prototypes What I’ve successfully done in the past to help the communication between the marketing team and the designers is to use PowerPoint as a way to visually communicate with the how the new design and functionality will work. That’s why we made our best to create a really plain way of getting things done.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Contify

JUNE 11, 2020

With signs of our economy limping back to life after spending months in a state of suspended animation, we’ve kept ourselves busy listening to your feedback, adding in exciting new features and scaling our platform to better support your intelligence needs and be the eyes and ears you can trust in these unprecedented times.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Curation 52

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. What used to be clear roles (i.e. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Point

APRIL 26, 2017

The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. Our agency was a sponsor, so booth duty prevented me from taking in many of the educational sessions. A new executive team made for plenty of new faces on stage and on the exhibit floor. Marketo has their mojo back.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Biznology

OCTOBER 12, 2017

Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. Steve has been blogging and tweeting about his brand successfully since 2009. Sign up for our emails here.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Exo B2B

SEPTEMBER 9, 2020

It goes to say that the choices are sometimes difficult to make between prioritizing the management of our time and the value of the content (articles, webinars, videos, Lives, rich content, etc.) that seems to answer our questions. If the brand development team does not understand its growth strategy, how can we expect results?

Webinar Metrics 59

Webinar Metrics Brand Identity Branding Marketing & Strategy 59

Unbounce

MAY 15, 2020

And yet optimization remains inaccessible, especially for small teams. It’s been a serious challenge for marketers since we first pioneered the landing page space with Unbounce all the way back in 2009. Many of us have been getting by on our marketing intelligence alone. Too expensive. Too time-consuming. Too complex.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

Outreach

APRIL 23, 2021

Today we’re pumped to highlight our all-star roster and activities (hint: we’re bringing back the 90’s!). Or maybe as the host of “All Things Considered” weekend edition, and "Three Minute Fiction" from 2009 to 2012. This year, we will be bringing the fun (virtually) to you with our Unleash After Hours events!

Thought Leadership 52

Thought Leadership Enterprise Management Gartner Class 52