Content Creation 101: Tips for Working With Reluctant Subject Matter Experts
Contently
MAY 4, 2023
To illustrate, we’ve used the music industry and the different types of performing artists as a metaphor for the different kinds of SMEs. But that expertise manifests for the cover performer in a near-encyclopedic knowledge of the existing songbook; while for the solo artist, it manifests in the form of new, original songs.
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