• HUBSPOT  |  WEDNESDAY, APRIL 19, 2017
    [Trade Show] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    They started by videotaping trade show exhibitors booths and attaching the video to HTML floor maps. A video call allows you to sell them on the idea and show them how excited you are. This showed us how much interest each speaker drove and how many registrations they contributed. When we say “virtual conference,” we don’t just mean webinars.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 13, 2017
    [Trade Show] You’re Invited to a Gathering of the Masters of the Marketing Universe
    More Than Just a Trade Show Floor. Author: Stacy Milman It’s springtime, and hopefully, April showers have got you thinking about your blooming MarTech stack or a refresh of your marketing engagement strategy. Spring also brings the annual Marketing Nation Summit.
  • ACT-ON  |  TUESDAY, APRIL 11, 2017
    [Trade Show] 11 Marketing Lessons Learned from Hollywood
    We never know who we’re going to bump into at a trade show or online. We’ve just been through “award season” here in Los Angeles, culminating with the 89 th Academy Awards. The Oscars ceremony is the biggest night of the year in LA, the city I’ve called home for more than five years. LA is the second biggest city in the United States and one of the most influential cities in the world. You probably know that the awards are hosted in Hollywood.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 6, 2017
    [Trade Show] Is Your B2B Content Boring Your Customers to Death?
    Do interviews with the designers behind the product or show how it’s made and implemented from start to finish. With free shipping, our neon line can be out at your event within 3 business days, leading to more leads and more income from trade show events.”. With free shipping, our neon line can be out at your event within 3 business days, leading to more leads and more income from trade show events.”.
  • ACT-ON  |  TUESDAY, APRIL 4, 2017
    [Trade Show] Three Favorite Act-On Features that Help You “Tell and Sell”
    We were blowing through money like crazy on print advertising, on trade shows, and on pay-per-click that we had no metrics [on]. If I were to show you this brochure, I promise you that you would never give us your name for it, and you’d never trade any of your very valuable information for it. Once upon a time ….
  • PUREB2B  |  SUNDAY, APRIL 2, 2017
    [Trade Show] 5 Ways to Build a Highly-Engaged Email List
    With this awesome content, you can show users that you are an authority in your specific niche. Join Trade Fairs and Events. Offline events such as trade fairs and expos are great ways to reach your target audience. These trade shows are usually frequented by highly-focused individuals that are likely to make up your target market. An email list with relevant, high-quality contacts is a company’s best asset.
  • CHIEFMARTECH  |  THURSDAY, MARCH 30, 2017
    [Trade Show] Is inbound vs. outbound antiquated in an ABM world?
    If you’re a SaaS business looking at your company’s top three metrics for success, the magic number is cost of customer acquisition (CAC) that shows the value of your business is revenue + churn. We use this strategy for both in-person events (trade shows, conferences, roadshows, and meetups) and online events like webinars and virtual summits.
  • HUBSPOT  |  WEDNESDAY, MARCH 29, 2017
    [Trade Show] How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers
    While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing can help you get better results. Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation.
  • KAON  |  TUESDAY, MARCH 28, 2017
    [Trade Show] EXHIBITORLIVE! 2017 is Over, Now What?
    As a 7x exhibitor at ExhibitorLive, we’ve found solace in knowing that this event is still recognized as the trade show industry’s most important event. The velocity of technology disruption within the events space is hitting an all time high, and Trade Show Managers are required to start thinking more strategically about technologies that will keep customers connected, engaged, and informed, not only in the trade show space, but more importantly BEYOND.
  • KEO MARKETING  |  THURSDAY, MARCH 23, 2017
    [Trade Show] 4 Reasons Why Content Marketing Must Adapt to Wearable Technology
    For example, if a customer is searching for a particular company at a trade show, the wearable device can send an alert when the wearer walks near that company’s booth. With devices getting smarter and smaller, wearable technology is the next content marketing frontier. Wearable tech includes smart watches that integrate time-keeping with mobile technology and fitness devices such as Fitbit. The need to adapt is critical as wearable tech becomes more popular and mainstream.
  • LEAD LIAISON  |  WEDNESDAY, MARCH 22, 2017
    [Trade Show] How to Start Generating Leads for Your B2B Company
    It’s very easy to see, for example, how direct mail marketing pales in comparison to joining trade shows to showcase your holiday-inspired product line for homes and offices to potential buyers. Sidebar CTAs , which may not necessarily connect to your blog post such as an invite to drop by your booth in the holiday trade show example cited at the beginning of this post.
  • KAON  |  TUESDAY, MARCH 21, 2017
    [Trade Show] Kaon Interactive Incorporates Augmented Reality Into 3D Marketing Platform
    Within the trade show space, Kaon AR can be used as an engaging and immersive customer experience to help exhibitors educate prospects about their products and solutions while also making a lasting impression. “At While 3D AR experiences haven’t permeated the trade show world quite yet, Finn believes this kind of immersive technology could soon become more and more prevalent at events. Original article published on Trade Show Network News.
  • LEANDATA  |  TUESDAY, MARCH 21, 2017
    [Trade Show] Why The Best Story Wins in Business
    Walk any trade-show floor and vendors begin to all blur together. Matthew Luhn is a creative artist who helped bring to life some of the best-loved animated movies of our time. He’s also a brand consultant who advises organizations on how to tell their corporate story more effectively. So, has he ever thought about merging those worlds together and using animation to take a humorous look at business? Luhn laughed. Been there, done that. That’s exactly what ‘Monsters, Inc.’
  • ACT-ON  |  TUESDAY, MARCH 21, 2017
    [Trade Show] Customer Feedback Fundamentals: What Do Your Customers Really Think?
    You can reuse those same surveys or create new ones to gather feedback at trade shows and in-person events. It’s best to hire an impartial expert to run the show. You may do these via phone or at events like trade shows and conferences. In my past job, I helped set up roundtable discussions for a few trade shows. What do your customers think of your business? No, really – do you know? Have you asked? Have you even talked to them recently – or ever?
  • BIZNOLOGY  |  FRIDAY, MARCH 17, 2017
    [Trade Show] Tips for pulling off a successful business event
    Your event can be a presentation, a convention, or a trade show. Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is. All of these types of events require a venue, and selecting the right venue can definitely make or break your event.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Trade Show] 5 Key Takeaways from World B2B Marketing Chief Congress 2017
    After developing the persona, you can easily find the “sweet spot” to map your content as the following illustration shows: Takeaway #2: Develop an Integrated Content Strategy. By attending innovation trade shows, creating content that emotionally connects with their audience, and sponsoring high-tech conferences, TE shows they are a company that’s an innovative helper in every trendy industry.
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Trade Show] 5 Lead Generation Strategies You Probably Never Thought Of
    So is gathering email addresses from visitors at your trade show booth, or putting a link to a landing page in your email signature …. Small Efforts That Show Big Results. Creating killer content – especially the interactive kind – is a great way to drum up leads. Adding opt-in forms in a variety of places around your website is another great tactic.
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Trade Show] How to Generate Fresh, Customer-Centric Content
    It’s like taking the highlight reel of all your customer’s desires and showing how your business can meet needs easily; it’s akin to a magical partner that doesn’t mind doing all the housework, so you can relax. For B2B marketers, customer-centric content marketing shows your organization is listening, relating to specific customer needs and that the business cares about innovating on their behalf, rewarding loyalty.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Trade Show] 105 ways to build your email list | Tips, tactics, and best practices
    Bring signup forms to trade shows, chamber of commerce events, and other business gatherings. One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. That said, building a list from scratch can seem a little overwhelming at first.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Trade Show] Mark Cuban, the first trillionaire and chatbots on the edge
    But research shows that 70 percent of chatbots are not meeting consumer needs or brand expectations. ” “ Shark Tank shows people that the American Dream is alive. ” Responding to a poll showing that he would be a popular presidential candidate: “It’s not my lifetime dream to be a president. The trade show. By Mark Schaefer.
  • BIZIBLE  |  FRIDAY, MARCH 10, 2017
    [Trade Show] 9 Ways B2B Analytics Can Optimize Marketing Strategies
    B2B ANALYTICS 06 -- Use revenue analytics to measure ROI of events, trade shows, and conferences. Revenue analytics track all touchpoint (both online and offline) directly to revenue and show how those activities contributed to the bottom line. In the case of events, these conferences, trade shows, and field marketing ops are huge investments, so it’s critical to show direct revenue impact.
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Trade Show] 10 B2B Lead Generation Strategies for 2017
    Attending offline events such as trade shows can help you generate leads from other areas of interest. A single voice that resonates shows your audience a solid brand personality. This is imperative in B2B lead generation to show users and businesses that your company is reliable and that your brand is here to stay. We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Trade Show] Interactive Content Can’t Be a One-off: A Tale From the Trenches
    What’s cooler to show your boss, a 15-page snooze-fest white paper you wrote or an interactive ebook with all sorts of animations and clickable elements? Sales was psyched for prospects that showed active engagement by fully completing the content experience and even sharing it themselves. Ever have a home run of an idea?
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Trade Show] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Engage with those users who already show interest in a topic related to your business by offering additional articles or ebooks on topics that might interest them. Showcase your product/service, highlight case studies and reviews, and show (in detail) the effectiveness of your solution to your persona’s problems. Show them case studies, lower-funnel ebooks, and other relevant content while they’re contemplating (or waiting for) a demo or trial.
  • KAON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Trade Show] Augmented Reality: What Is It and Why Do B2B Marketers Need It?
    An article from the Optera Group explains four possible use cases for AR in the B2B space: product development and prototyping, marketing large complex products, communicating value propositions and trade show and events. contact-form] Filed under: Sales Tools , Trade Show Trends , Uncategorized Tagged: 3D Product Models , AR , augmented reality , B2B marketing , Digital marketing , Immersive experience , Interactive engagement , kaoninteractive , marketing strategy.
  • SNAPAPP  |  THURSDAY, FEBRUARY 9, 2017
    [Trade Show] 14 Things I Learned While Getting Marketing Fit
    Trade shows and swag, that’s it, right? Yesterday, I had the pleasure of attending my first-ever SnapApp event, our Marketing Fit Workshop in Washington D.C. It was a half-day event, where B2B marketers met, networking, and learning how to create more “fit” marketing through stronger approaches. Attendees heard from marketing celebrity Matt Heinz and had opportunity to build their very own interactive content for their programs.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Trade Show] Return on Marketing Investment: A Professional Services Primer
    In fact, our research shows that the most successful firms rely on a mix of traditional and modern online techniques to reach their audiences. If traditional techniques, such as face-to-face networking and attending trade shows, are working for you, by all means continue to use them. Professional services marketing used to be a giant black hole — a lot of money got sucked in and no light ever escaped. Sometimes things went well, sometimes not.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 9, 2017
    [Trade Show] The B2B Marketer’s Essential Guide to WeChat Official Accounts
    China Internet Watch data shows 53.3 As the above screenshot shows, your profile is competing with all the other official accounts, and your audience will have to truly look for your information. Businesses should include their QR code across promotional materials: websites, catalogs, trade show materials, or even on business cards. Research shows that 80 percent of Official Accounts publish posts on working days with 36 percent publish on Wednesday and Friday.
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Trade Show] Your 2017 Resource Guide to Digital Marketing Conferences
    Throughout the year, Act-On Software attends, speaks, sponsors, and hosts events, trade shows, and webinars that support customers and partners. Check out the Trade Shows, Networking Events, and Education Sessions page to get started! The smell of networking in the air. Booths freshly stocked with promotional items. Business cards at the ready. Anticipation mounting. You know what that means ‒ it’s almost conference season!
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 8, 2017
    [Trade Show] Government Services Research Released
    And that was speaking first, attending conferences and trade shows second, followed by paid online advertising. Video Transcription. Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JANUARY 25, 2017
    [Trade Show] Map of the B2B buying process
    Brand awareness driven by face-to-face channels, content marketing and trade media. Establishing high levels of brand awareness is critical to this and when we asked B2B buyers to reveal how suppliers come to their attention during the buying process, they suggest using three complementary activities to build brand awareness: 68% advise reaching out through face-to-face channels – sales visits, trade shows and other events. 51% suggest advertising in trade media.
  • THE POINT  |  TUESDAY, JANUARY 24, 2017
    [Trade Show] 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
    Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. In a previous post, I discussed key strategies for following up with trade show leads. Here are 7 ideas for increasing booth traffic and lead volume at the show: 1.
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Trade Show] Your Role on the Customer Journey
    Today’s digital maps show those cues – like the Chevron on the corner, or the Starbucks on the right – that help guide drivers like me down the path. Get the customer’s contact info at that trade show. Your brand may not have a presence on those channels, but if you do, you could show up at just the right moment, much like a much-needed rest stop. Do you get lost? I do. I’m infamous for my 180-degree wrong sense of direction.
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Trade Show] 8 Ways to Maximize the Value of Online and In-Person Events
    According to a 2013 survey from the CMO Council and Exhibit & Event Marketers Association (E2MA): 31% of respondents believe that trade shows, conventions, conferences, and channel events are essential to doing business in their target customer markets, and another 42% believe them to be very valuable; 51% say these interactions can help achieve business goals and create a significant competitive advantage; 54% report that positioning the brand among industry leaders was a key benefit; and.
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Trade Show] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    The best part is our list shows no sign of slowing down. You can give it away at trade shows or at your office. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. It highlights your successes in a way that turns potential buyers into actual customers.
  • ACT-ON  |  TUESDAY, JANUARY 3, 2017
    [Trade Show] 5 Psychology Principles Every Marketer Should Know
    So, for instance, the busiest booths at trade shows often stay busy, simply because their busyness attracts more people. What’s a marketer’s real job? It’s to sell stuff, sure. But there are many elements to selling. It’s crafting a message, raising awareness, getting people to act. All of that involves influencing people. Persuading them. And, to do that, we have to know people, particularly their thought processes and behaviors.
  • BIZIBLE  |  THURSDAY, DECEMBER 29, 2016
    [Trade Show] The Goals, Priorities and Success Metrics that Shifted for Marketers in 2016 [SOPM Report]
    In 2015, “Email Marketing” took the top spot from responders who said it was the channel with the greatest impact on revenue, followed by “Conferences/Trade Shows” and “SEO.”. SEO” and “Content Marketing” round out the top three spots, with “Email Marketing” falling to fourth, tied with “Conferences/Trade Shows.”. In November, we unveiled the 2016 State of Pipeline Marketing Report.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Trade Show] Architecture Firm Marketing Tips: 7 Ways Architects Can Write More Blog Posts
    But this kind of content is at the top of the sales funnel, engaging your audience, drawing potential customers to your website, and helping you show up in searches. Been to a seminar, networking event, or trade show recently? Don’t give away all your secrets, but share enough to show that you’ve got what it takes to address complex issues. Does your architecture firm’s blog suffer from blog lag? Weeks and months go by between posts?
  • KEO MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Trade Show] Best Practices for Content Marketing in 2017
    The content calendar should align with customer purchasing cycles as well as offer direction for suitable themes based on events like trade shows and conventions. Content marketing is a key component of business-to-business marketing. By maintaining a steady outbound stream of high-quality content, businesses improve the chances of the company website ranking high in search engine results as well as building the brand in the mind of the customer.
  • HINGE MARKETING  |  MONDAY, DECEMBER 19, 2016
    [Trade Show] The Value of Trade Associations
    Today I want to talk with you about the value of trade associations. And by trade associations I’m talking about those kinds of associations that are not for professionals. They are about industries and often times trade associations are about the industries your clients belong to. If you are in the trade association where your prime clients are, you’ve got them at every turn. Our research shows that it’s the single best way to generate leads. Trade Shows.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 15, 2016
    [Trade Show] 10 Gifts for Marketers That Will Boost Productivity
    As a marketer, I’ve attended a number of different trade shows and conferences. The holidays are upon us and time is running out to buy presents. Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 15, 2016
    [Trade Show] 10 Gifts for Marketers That Will Boost Productivity
    As a marketer, I’ve attended a number of different trade shows and conferences. The holidays are upon us and time is running out to buy presents. Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 9, 2016
    [Trade Show] Am I connecting with my customers enough? 10 tips for customer outreach
    Perfect your listening skills at trade shows and networking events. We don’t all love networking events and trade shows. How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 7, 2016
    [Trade Show] How Does Your Marketing Stack Up Against Your Peers? [State of Pipeline Marketing Data by Company Size]
    Study after study shows data from datasets that may or may not apply to your specific company. The chart below shows what percent of marketers use each marketing channel, segmented by company size. They also identified conferences and trade shows, word-of-mouth, content marketing, and email marketing as highly effective channels. Finding good, actionable data to help you improve your marketing is tough to come by.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Trade Show] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    For example, if marketing generated 100 trade show leads, yet sales never contacted them because they were stuck in the system, there would be no way to gain vision into those funnel metrics. For example, define who sets up trade shows in your marketing automation platform and who imports the data.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Trade Show] Here's An Industry Comparison Of The Most Widely Used Marketing Channels
    This is consistent with our findings that show technology companies focusing their efforts relatively equally across numerous channels, from paid media to outbound calling. Also expected is the lack of outbound calling and lower emphasis on trade shows and conferences. The chart for marketing and advertising agencies shows a distinct focus on several channels including content marketing , referrals, email and social.
  • EXPERIENCE MARKETING INSIGHTS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Trade Show] Exhibiting at a Trade Show? Here Are Six Easy Ways to Customize Your Booth for Attendees
    Attract and engage key audiences at your booth and beyond with powerful personalization strategies
  • ACT-ON  |  THURSDAY, NOVEMBER 24, 2016
    [Trade Show] Menu-Planning Your Marketing Mix
    There are direct customer engagements to consider, like conferences and trade shows, meet-ups, phone calls and presentations. Now is the time to get cooking and to enjoy the show. Thanksgiving in America is about giving thanks – for family, friends, jobs … all our blessings. And eating. Thanksgiving is about lots and lots of eating.
  • REACHFORCE  |  WEDNESDAY, NOVEMBER 23, 2016
    [Trade Show] How Not to Lose Your Humans in the Age of Analytics
    Whether you visit your favorite marketing blog or go to the big industry trade show or just open your regular email newsletters, you can’t escape it. Digital Disruption. Digital is disrupting everything from online lead generation to how you develop new content. Digital disruption includes big data analytics, machine learning, artificial intelligence, and related endeavors. […]. Marketing Automation marketing lead
  • FATHOM  |  TUESDAY, NOVEMBER 22, 2016
    [Trade Show] What is Advanced Geo-Fencing Display and Why You Should Use It?
    This type of technology shows mobile ads in-app starting the moment a person enters your pre-defined area. Trade shows are where the majority of where your target audience is. Advanced geo-fencing is not the same as geo-targeting…not even close. What is geo-targeting? Geo-targeting or location targeting typically refers to either counties, states/regions, DMAs, cities, counties, or zip codes that your digital advertising campaigns target.
  • BIZIBLE  |  FRIDAY, NOVEMBER 18, 2016
    [Trade Show] What Do High Performing B2B Marketers Do Differently? [State of Pipeline Marketing Data]
    We segmented the survey data to only show respondents who reported marketing ROI greater than 2x, which was about one-third of the respondents. pp), and conferences / trade shows (-0.5 The survey data also shows that high performers are about 25% more likely to use multi-touch attribution than the average (a 6.2 What’s the difference between highly effective marketers and those who are struggling to increase their impact?
  • ACT-ON  |  THURSDAY, NOVEMBER 17, 2016
    [Trade Show] How to Produce a Great Webinar
    Consider what online communities they belong to, or trade shows they attend. Not all attendees who register will show up for the webinar. Are your visuals showing? It’s also not a bad idea to have a backup speaker on hand, too, in case your first one doesn’t show. If your industry does virtual trade shows or virtual user conferences, can you submit your webinar for inclusion?
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 9, 2016
    [Trade Show] Account-Based Marketing and Personalization: A Multi-Layered Approach
    There are many different ABM approaches that marketers can take to do this (email campaigns, digital advertising, trade shows, etc.), Account-Based Marketing (ABM) has been a hot topic in B2B marketing strategy lately. Marketers are going crazy for the ability to collect information on their targeted accounts and use it to reach them more effectively.
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 9, 2016
    [Trade Show] Account-Based Marketing and Personalization: A Multi-Layered Approach
    There are many different ABM approaches that marketers can take to do this (email campaigns, digital advertising, trade shows, etc.), Account-Based Marketing (ABM) has been a hot topic in B2B marketing strategy lately. Marketers are going crazy for the ability to collect information on their targeted accounts and use it to reach them more effectively.
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 9, 2016
    [Trade Show] Account-Based Marketing and Personalization: A Multi-Layered Approach
    There are many different ABM approaches that marketers can take to do this (email campaigns, digital advertising, trade shows, etc.), Account-Based Marketing (ABM) has been a hot topic in B2B marketing strategy lately. Marketers are going crazy for the ability to collect information on their targeted accounts and use it to reach them more effectively.
  • LEANDATA  |  THURSDAY, NOVEMBER 3, 2016
    [Trade Show] Read All about It with Salesforce Report Subscriptions
    These are accounts where some kind of activity has occurred — such as someone downloading an eBook or stopping by a trade show booth — that indicates there might be growing interest that we need to jump on right away. For that reason, I have scheduled a notification that I get every Monday morning that shows the previous week’s number Activated Accounts. Every morning, I receive an email with a roundup of stories about Account-Based Marketing.
  • LEANDATA  |  THURSDAY, NOVEMBER 3, 2016
    [Trade Show] Read All about It with Salesforce Report Subscriptions
    These are accounts where some kind of activity has occurred — such as someone downloading an eBook or stopping by a trade show booth — that indicates there might be growing interest that we need to jump on right away. For that reason, I have scheduled a notification that I get every Monday morning that shows the previous week’s number Activated Accounts. Every morning, I receive an email with a roundup of stories about Account-Based Marketing.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 27, 2016
    [Trade Show] The state of B2B marketing in Asia—moving toward digital
    However, much of Asia’s B2B is still a manual and even face-to-face affair, with massive trade shows for every conceivable sector still the primary venue for promotion and sales. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people. A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia.
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 22, 2016
    [Trade Show] 9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016
    Gil cited General Electric’s Snapchat strategy, which he called “fun and creative,” showing a screenshot of one of GE’s Snap Stories flying a drone into a volcano. Gil recommended: Industry events and trade shows, using geofilters. For example, automated Wall Street trading, and smart shipping routes for companies like FedEx.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Trade Show] An SEO?s Guide to Bottom-of-Funnel Keywords
    In this stage, they are examining your website and your competitors’ websites; reading third party reviews, talking to peers, and perhaps visiting your booth at a trade show. As your prospects move through the Evaluation phase they usually become ready to make a decision (although this is where the dreaded specter of “no decision” can show up).
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Trade Show] An SEO’s Guide to Bottom-of-Funnel Keywords
    In this stage, they are examining your website and your competitors’ websites; reading third party reviews, talking to peers, and perhaps visiting your booth at a trade show. As your prospects move through the Evaluation phase they usually become ready to make a decision (although this is where the dreaded specter of “no decision” can show up).
  • EXPERIENCE MARKETING INSIGHTS  |  WEDNESDAY, OCTOBER 19, 2016
    [Trade Show] Seven Steps to Get Started With Measuring Your Trade Show Booth
    Learn how to master measurement
  • SCRIBBLELIVE  |  TUESDAY, OCTOBER 18, 2016
    [Trade Show] What Working at an Apple Store Taught Me About Good Event Marketing
    Trade shows, owned events, you name it, I love it. Working at Apple for 5 years (2½ of which were as a retail specialist in an Apple Store), has made me the product marketer I am today – and these 3 lessons, in particular, have helped me and my team provide great customer experiences at every show we attend. If you’ve worked a busy booth during a trade show, you can be faced with a similar challenge.
  • SNAPAPP  |  FRIDAY, OCTOBER 14, 2016
    [Trade Show] How Much Content Does Your Marketing Team Actually Need?
    The arguments for producing a high volume of content are: Reports show that producing more content results in more leads. He took readers through data that clearly showed that the rate of content creation is only increasing, and thanks to growth in both literacy rates and internet access across the world, we’re nowhere near the peak. Lest you think that this is a content tsunami of poor quality content , he also showed that the quality of content is also increasing.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 7, 2016
    [Trade Show] Analyze your target’s buying process, for greater marketing efficiency
    When you are trying to become known to researchers, media relations and trade shows can be the most effective tools. B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. Voila! Your marketing investments will become much more efficient, being applied to their best use.
  • ACT-ON  |  THURSDAY, OCTOBER 6, 2016
    [Trade Show] What is a Marketing-Qualified Lead? What MQL Really Means
    MQL to Sales Accepted Lead (SAL) ratios are touted as exceptional by marketing teams, eyed suspiciously by sales teams, and eyeballed by executive teams who say “just show me the opportunity pipeline.”. At a trade show, did they speak directly with someone? Just a few years ago, marketers everywhere rejoiced. Shouts were heard from the rooftops. Glasses were raised. Toasts were made. Reliable marketing metrics were finally here!
  • KEO MARKETING  |  TUESDAY, OCTOBER 4, 2016
    [Trade Show] The Impact of Hidden Marketing Expenses
    Outbound marketing strategies: Trade shows and conventions: Anticipated expenses: larger booth, more videos, printed handouts. Hidden: extra printing costs due to demand, shipping printed materials, training sales people, outbound calls to schedule influencers into meetings with the sales people at the trade show, shipping of product demo units and after-show support for phone calls from attendees.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 3, 2016
    [Trade Show] 5 Tips for Surviving B2B Marketing Management Disasters
    Most marketing projects, from websites to trade shows, require the coordination of cross-functional marketing teams and a complete marketing automation platform that supports scalable, automated campaigns that can be personalized for each prospect and customer. Author: Joel York You might have heard about the rule that marketing managers should spend about 95% of their time thinking about marketing and 5% of their time thinking about management.
  • KEO MARKETING  |  FRIDAY, SEPTEMBER 30, 2016
    [Trade Show] Social Media Management Tips for B2B Businesses
    Content that supports predictable events such as new product launches and trade show presence can be placed into a calendar so that the appropriate development and launch can be scheduled. Social media marketing is an important part of any B2B marketing plan. But before you begin posting on social media platforms, create a program for managing how you will present content and interact with your audience members. Here are four tips: Get organized.
  • EXPERIENCE MARKETING INSIGHTS  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Trade Show] Trade Show News Network: CEIR Predict Conference — What’s Transforming the Trade Show Industry
    FreemanXP strategist shares insights on industry trends
  • EXPERIENCE MARKETING INSIGHTS  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Trade Show] PCMA Convene: 5 Quotes To Inspire Every Trade Show Organizer
    FreemanXP leader is featured as an influencer at the Center for Exhibition Industry Research Predict Conference
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Trade Show] Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management
    Based on Gartner’s criteria Oracle was chosen as a leader due to repeated completeness of vision, ability to execute that vision while showing continued growth. " CRM Lead Management processes take in unqualified contacts and opportunities from a variety of sources, which may include web registration pages and campaigns; direct-mail campaigns; email marketing campaigns; multichannel campaigns; database marketing and third-party leased lists; social media; and trade shows.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Trade Show] Marketing Yourself as an Expert: What Clients Look For
    Major industry conferences and trade shows track them down for keynote speeches and round table panels. They’re headlining industry events, being quoted in trade publications, and contributing expert opinions to articles, blog posts, and broadcasts. We are awash in information these days. Everywhere we turn, we are bombarded with data. Confronted with an unfiltered array of choices, opinions, and facts, we seek out experts to help us make sense of it all.
  • ACT-ON  |  THURSDAY, SEPTEMBER 1, 2016
    [Trade Show] Why Empathetic Marketing Can Give Your Customers An Amazing Experience
    It seems like at every trade show someone has a slide that shows Don Draper from Mad Men. In this inaugural episode of the Rethink Podcast , Act-On CMO Kevin Bobowski interviews Brian Carroll about his research into Empathetic Marketing. Brian writes for the B2B Lead Blog , and is the author of Lead Generation for the Complex Sale.
  • BIZIBLE  |  WEDNESDAY, AUGUST 31, 2016
    [Trade Show] Everything You Need To Know About Marketing Attribution
    This could be an organic search that results in a click on one of your articles, a click on a LinkedIn ad, or an interaction at a trade show conference. Over the next two weeks, Alexis went to a boat show that was in town and Andrew read another blog article that he found on LinkedIn. More and more, CMOs and other marketing leaders are valuing marketers who are able to prove their impact.
  • VIEWPOINT  |  TUESDAY, AUGUST 30, 2016
    [Trade Show] B2B Lead Gen: Can you do it cheaper and better inside?
    Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows. As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Even with the growing number of digital routes, outbound phone calling, or teleprospecting, remains a powerful method to engage personally with your prospects.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Trade Show] 4 Reasons Why You Can’t Miss Marketing Nation Online
    Author: Rick Siegfried Aren’t trade shows so much fun? The point is, live, in-person trade shows have their pros and cons. All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. Unfortunately, this all comes at cost–both in time and money.
  • SNAPAPP  |  TUESDAY, AUGUST 30, 2016
    [Trade Show] What If Your Conference “Presentation” Should Actually Just Be a Story?
    Impressive, moving, and memorable – most-talked-about in the show. During Ann’s talk, she shared a quote from Lauren Krakauskas , co-founder of drink-coozy-maker and extraordinary-lifestyle-promoter Freaker USA : “When you sell something people get for free at trade shows, your story is the start of the thing that sets you apart.”. At your trade show, you might have a speaking opportunity that competes with other activities around the event. Whoo-wee!
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Trade Show] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    Trade shows / conferences. It reveals the standard for improvement, and it also shows historic “wins” that inform the optimization process. -- -- -- -- -- --. Are you doing direct mailers, conferences, trade shows, industry events, or field marketing? It keeps your people informed, and they can strategically craft their campaigns based on integrated, accurate, historic data that reveals the past and shows how to optimize for the future.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Trade Show] Harnessing the Power of VR and AR Part II: Applying the Technology in B2B Marketing
    And, of course, did you really need VR or AR to show that? Trade shows and other industry events are often a great place to use VR and AR. use AR at their trade show booths not only to educate but also to build whimsical moments with representatives from veterinary clinics. Their Vetmedin booth uses AR to surround participants with their signature heart to show how using the drug to treat cardiovascular disease in dogs is an act of pure love.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Trade Show] 3 Essential Marketing Skills that Drive Growth in Professional Services
    Recent research conducted by the Hinge Research Institute showed that high-growth firms in fact invest 13% more than their no-growth counterparts in digital marketing strategies — and much less in traditional strategies. The tables below show some interesting differences in marketing strategies favored by high-growth versus no-growth firms. This is not the place to announce a booth announcement at a trade show or a recent hire.
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Trade Show] Feeding Sales Is a Process, Not a Project.
    They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. In the middle, you staff and execute the show, collect business cards, and set up meetings. For decades, the B2B marketer has been a manager of projects.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Trade Show] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    In this post, we’ll look at list-building strategies that require budget, which modern marketers can leverage as they seek “lookalike” contacts, leverage paid media, prep and attend events and trade shows, purchase modern contact lists, and augment their existing forms. Events and trade shows. Your ad prices will be higher, and your quality score requirements are more exacting in order for your ads to show up favorably.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Trade Show] How to gain a competitive advantage through your content
    That’s why marketing’s job was to create awareness through one-to-many mediums like trade shows and advertising. We are all looking for a competitive advantage, and if you’re fortunate enough to be selling a completely unique product from a well-known firm to a needy market, you probably don’t have to be very good at marketing to be successful. But B2B companies have found success in content marketing , and they’re upping the ante.
  • LEANDATA  |  THURSDAY, AUGUST 18, 2016
    [Trade Show] Introducing Ops-Stars
    It’s not just a trade show. The obvious question is, “What’s an Ops-Star?”. Well, Ops-Stars at B2B companies are: The operations professionals who build the revenue-generating engine. The fixers who remove obstacles for sales reps. The unsung heroes behind the entire modern sales process. We believe it’s time for their growing importance and influence to be recognized. And they deserve a place to call their own, too. That’s why LeanData has launched the Ops-Stars website.
  • DISCOVERORG  |  WEDNESDAY, AUGUST 17, 2016
    [Trade Show] 3 Reasons for Low ROI from a Trade Show (with ways to improve)
    One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. It’s not that trade shows aren’t effective at bringing in revenue – it’s that companies aren’t optimizing for a positive ROI: Problem #1: You Don’t Know Who is Attending. Send the first email a month before the show.
  • ANNUITAS  |  TUESDAY, AUGUST 16, 2016
    [Trade Show] Small But Mighty – Building a Power Team
    Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. I jumped at the opportunity to leave behind the world of trade shows and events and become the in-house expert on all things marketing automation and have never looked back.
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2016
    [Trade Show] 12 inspiring social media monitoring case studies
    This valuable feedback came from their own customers when they launched their “Meat Mountain” campaign poster showing all different meats other than roast beef. Within the week, 16 and 17 year-olds were given access to the app, showing the business value of quick responsiveness to customer feedback. Some examples are its sponsorship of the summer Olympics, or its annual trade show, Cisco Live. 90% of marketers say social media is important to their businesses.
  • VIEWPOINT  |  FRIDAY, AUGUST 5, 2016
    [Trade Show] What Does “Full Funnel Marketing” Really Mean?
    I’ve heard more than one sales VP or c-level executive describe marketing as the “arts and crafts” department – the group that does creative and business cards and trade show booths but is acting as a cost center. The core idea behind this book is that marketers need to embrace and take responsibility for the entire sales funnel, not just the top half.
  • KAPOST  |  FRIDAY, AUGUST 5, 2016
    [Trade Show] How to Increase Your Database with Qualified New Leads
    This is one area where trade shows lend themselves to digital success down the road. How are your lead gen numbers looking right now? Whether it’s the dog days of summer, the post-event lull, or drowning in deadlines, the best marketers know how to overcome slow traffic and stretch capacity to grow their database creatively. If you’re looking to increase your acquisition, we’ve got a couple of tricks that may help.
  • KAON  |  THURSDAY, AUGUST 4, 2016
    [Trade Show] Kaon Exhibits at the 68th AACC Annual Scientific Meeting & Clinical Lab Expo
    Kaon Interactive , partnered with Brandwidth Solutions , as an exhibitor at the event to show companies in the healthcare industry how interactive sales and marketing applications help simplify their clients’ complex product and solutions stories in visually engaging ways. The images below show Kaon’s customers utilizing their applications at the event on touch screens and mobile devices.
  • WEBBIQUITY  |  THURSDAY, AUGUST 4, 2016
    [Trade Show] A Quick Guide to a Successful Trade Show [Infographic]
    A trade show can give your business countless opportunities to build networks, showcase new ideas, and interact with a wide audience – all at a personal level. But the success of your participation depends to a large extent on your pre-show preparation and how well you are able to present yourself and your business at the event. To begin with, you need to set up a trade show booth or tent that not only draws your audience, but also wows them.
  • ACT-ON  |  TUESDAY, AUGUST 2, 2016
    [Trade Show] Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio
    One of the reasons I like this camera is the autofocus feature, which allows you to be a one-man show if you are both recording the video and being the star of the video (similar to the popular YouTube vloggers). Pay attention the next time you are watching a web video, a movie, or your favorite TV show. This would be ideal for taking your video marketing on the road, shooting videos at a client or customer location or at a trade show.
  • BIZNOLOGY  |  THURSDAY, JULY 28, 2016
    [Trade Show] What’s the killer app in B2B marketing? Face-to-face events
    But, year after year, events like conferences and trade shows consistently show up at the top of the list. Trade shows certainly suffered after 9/11, and the comeback has been slow. Year after year, events and trade shows clock in as the single largest line item in B2B budgets. A 2015 study showed events way ahead of other media channels—online or offline—at 84%.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 28, 2016
    [Trade Show] 40 Brilliant-but-Easy Ways to Build Your Email List
    Whether you’re at a trade show, community event or in your own storefront, collecting email addresses in person can be as easy as putting out a signup sheet and encouraging people to write down their details. Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device.
  • SALES ENGINE  |  WEDNESDAY, JULY 20, 2016
    [Trade Show] Is Content The Solution for Your Shrinking Sales Pipeline?
    Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. The B2B media industry collapsed (or evolved, depending on how one looks at it), taking with it as victims many popular industry journals, media-sponsored trade shows, and targeted industry websites. Despite a vibrant U.S.
  • SALES ENGINE  |  WEDNESDAY, JULY 20, 2016
    [Trade Show] Is Content The Solution for Your Shrinking Sales Pipeline?
    Conventional tactics like phone calls and trade shows were effective because prospects had no other means to engage with salespeople. The B2B media industry collapsed (or evolved, depending on how one looks at it), taking with it as victims many popular industry journals, media-sponsored trade shows, and targeted industry websites. Despite a vibrant U.S.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Trade Show] From Scratch: Four (Free) List Building Strategies
    Social channels are gateways to your products and services – through evangelism (by others), awareness (from your excellent posts) and in showing thought leadership (sharing great information). And for measuring and driving social influence for interactions with television shows or music groups, Tellagence is a strong platform. Events and Trade Shows.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 29, 2016
    [Trade Show] 11 B2B telemarketing voicemail tips
    As an example: for trade shows, mentioning the dates of the show, location, and even how many weeks remain are the kind of specifics that might drive registration. As the show draws closer, the availability and choice of hotel rooms also becomes a specific. Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 29, 2016
    [Trade Show] 11 B2B telemarketing mail tips
    As an example: for trade shows, mentioning the dates of the show, location, and even how many weeks remain are the kind of specifics that might drive registration. As the show draws closer, the availability and choice of hotel rooms also becomes a specific. Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best.
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