• LEAD LIAISON  |  WEDNESDAY, JULY 26, 2017
    [Trade Show] 5 Ways to Keep Your Marketing Organized
    When a prospect engages with your content, attends a show, views a webinar, or any other engagement you can think of, we can automatically tag them. While you would have a campaign for a specific trade show, you would have a program for all trade shows that year. This could help you answer that age-old question, did you actually make money from the trade shows you attended this year?
  • BIZNOLOGY  |  WEDNESDAY, JULY 26, 2017
    [Trade Show] Getting to ABM: notes from the field
    Here’s a classic play in ABM: at a trade show, the pre-work and game plan for the whole show is set. But on the show floor, we need systems to recognize and welcome key prospects they walk up to welcome station. Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground?
  • HINGE MARKETING  |  MONDAY, JULY 24, 2017
    [Trade Show] Outsourcing Marketing for Professional Services Firms
    Scheduling networking events and attending an occasional trade show require few specialized skills. To outsource or not to outsource? It’s a question that arises again and again in professional services management meetings. And the topic surfaces with particular frequency these days around the practice of marketing. Because professional services marketing is evolving, and many firms are struggling to keep up.
  • LEAD LIAISON  |  THURSDAY, JULY 20, 2017
    [Trade Show] Lead Liaison Leaks a Glimpse of First-Ever, Fully Integrated Lead Capture App
    The app is intended to be used at events such as trade shows, seminars and conferences, and even in door-to-door sales, to capture hot leads or take surveys onsite. Trade show attendees will be able to walk up to a company’s booth and manually fill in the form on a smartphone or tablet. It is tailored around an event or a show,” explains Lead Liaison Solutions Specialist, Chris Kipgen.
  • KAON  |  WEDNESDAY, JULY 19, 2017
    [Trade Show] Cisco Shows Why Augmented Reality Isn’t Just for Games
    And Rob is having another Cisco ambassador show him how he can see the product “at scale” in a real environment and uncover unique value features, benefits and product differentiators through interactive animations and consistent marketing messages — without Cisco shipping the physical product to the show. Ok, sure, that has the “WOW” factor to attract people to your trade show booth.
  • LEAD LIAISON  |  THURSDAY, JULY 13, 2017
    [Trade Show] Ten Things Marketing Should Review with Sales When using Marketing Automation
    Ask them if they could use help nurturing trade shows leads (if you attend trade shows). Marketing automation software is a necessary solution that all viable businesses should use. I’ve said many times that marketing automation is like CRM 20 years ago. Companies that are not using marketing automation risk losing ground to their competitors, who likely are using marketing automation.
  • TERMINUS  |  THURSDAY, JULY 13, 2017
    [Trade Show] What Are the Benefits of Advertising in Account-Based Marketing?
    Think about it: you’re on the trade show floor with thousands of people walking past your booth, and later you’ll have to go back and filter through the list of all the badges you scanned to find the contacts that match your buyer personas. For example, you can show high-level awareness ads personalized to each of your buyer personas. There are big benefits of using advertising in your account-based marketing campaigns.
  • KEO MARKETING  |  THURSDAY, JULY 6, 2017
    [Trade Show] Ways to Measure Marketing Performance
    For example, if your company sponsored a trade show and generated a lead that closed 18 months later, the trade show, that is the first touch, gets revenue credit. Using the trade show example from above, you could use the single attribution of first touch (the trade show) and project the long-term impact of potential revenue based on historical conversion metrics. trade shows have longer cycles than other touches) or by program type (e.g.,
  • KAON  |  WEDNESDAY, JUNE 28, 2017
    [Trade Show] Kaon Experiences Excite Cisco Live! Attendees
    Filed under: 3D Products , Hardware Trends , News , Sales Tools , Trade Show Trends , Uncategorized Tagged: 3D , 3D demonstrations , 3D interactive product models , 3D model , 3D Product Catalog , 3D Product Model , 3D Product Models , 3D virtual products , Cisco Systems , CiscoLive , interactive content , interactive storytelling , Kaon v-Rack , Kaon vRack , Netapp , technology , trade show booth , trade shows.
  • LEAD LIAISON  |  TUESDAY, JUNE 27, 2017
    [Trade Show] QuestSoft Triples Clickthrough Rates & Improves Website Engagement with Lead Liaison
    QuestSoft will be attending a conference in Florida in the coming weeks, and they are focusing a nurture campaign geared towards their trade show audience. Marketing with Lead Liaison has resulted in increased appointments at their trade show booth. ALLEN, TX - Mortgage lending compliance software company QuestSoft recently spoke about their success using Lead Liaison. QuestSoft is the nation’s leading provider of automated mortgage compliance software.
  • ENGAGIO  |  MONDAY, JUNE 26, 2017
    [Trade Show] How to Sell into Accounts Using Influencers – Tips from Mark Roberge
    The leads that fill out an online form or come to your trade show booth are often influencers, recommenders and researchers, not true decision-makers. Up to 17 people influence the typical enterprise purchase (up from 10 in 2011), according to IDG. In every complex business-to-business deal, there are many buyers involved: the decision-maker, the end user, the influencer, the CFO, the procurement department and so on. Each of these people has different motivations and pain points.
  • ENGAGIO  |  WEDNESDAY, JUNE 21, 2017
    [Trade Show] Marketers, Is ABM the Solution to Your Broken Sales Lead Handoff?
    Marketers invest a ton of time and resources to acquire leads using a variety of tactics, from data acquisition to SEO to trade shows to paid ads. Unfortunately, studies show that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. The B2B lead handoff process is broken.
  • KAON  |  WEDNESDAY, JUNE 21, 2017
    [Trade Show] Kaon AR® / Kaon VR® Video Presented on the Main Stage at Google I/O
    Filed under: 3D Products , Channel Partners , Geek Talk , Hardware Trends , News , Sales Tools , Trade Show Trends Tagged: 3D Augmented Reality , AR , augmented reality , B2B engagement , B2B marketing , Google I/O , innovative marketing technologies , Kaon AR , Kaon Interactive , Kaon VR , Kaon's Solutions , marketing platform , virtual reality , VR. Check out this short video highlighting Kaon AR® and Kaon VR® capabilities as part of our High Velocity Marketing Platform ®.
  • GOLDEN SPIRAL  |  WEDNESDAY, JUNE 21, 2017
    [Trade Show] How to Launch (Or Relaunch) Your Technology Product at a Trade Show
    Trade shows are the top business-to-business marketing spend to support sales, beating out specialty publications, internet, promotions, and PR respectively. It makes sense: at trade shows, 83% of the attendees have some kind of buying power, 79% say that attending helps them decide on what products to buy, and 91% report that they get the most useful buying info from trade shows and events.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 20, 2017
    [Trade Show] Your Complete B2B Content Strategy Checklist
    This includes conferences, trade shows, industry trends, major announcements, new product releases, etc. Make sure to reference your priority keywords and what is currently showing up in top search results. Content marketing has transitioned from a competitive advantage to an absolute necessity for successful B2B marketers. It’s now a detrimental factor to drive search visibility, social media engagement, as well as traffic and conversions.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 13, 2017
    [Trade Show] How to Create an Infographic From Start to Finish in 5 Steps
    CMI data shows us that B2B marketers use an average of eight different content marketing tactics as a part of their overall content strategies, and 58 percent of them regularly use infographics. This way, when the infographic is promoted at a trade show or on social media, your audience will be exposed to your brand in a creative way. Look through industry trade journals, studies, and the works of other researchers for data to that could support your story.
  • ENGAGIO  |  MONDAY, JUNE 12, 2017
    [Trade Show] Think You’re Not Ready for Account Based Marketing? Try These 6 Ideas First
    You’ll never get an executive to show up to an event with only a marketing email. Imagine a marketer at Siemens closing a $500K deal with Toyota claiming “that happened because of that one trade show that we ran in Q2.” It can be intimidating to make the switch from traditional demand generation to an account-based mindset. It requires B2B organizations to evolve their process and activity — and change is never easy.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 12, 2017
    [Trade Show] 3 Reasons Why Marketers Need Project Management Tools
    For example, trade shows require a lot of pre-planning around staffing, collateral, and location booking, to name a few. An integration even makes it possible to easily access your marketing data like client lists and conversion metrics so you can keep relevant data with the project so you can better plan the next trade show presentation. Marketers live and die by their automation solutions.
  • TERMINUS  |  WEDNESDAY, JUNE 7, 2017
    [Trade Show] 3 Ways to Maximize Event ROI with Account-Based Marketing (ABM)
    Industry Events: Trade Shows, Conferences, & Summits. Choose from a list of technology your team uses, then get a visual representation of your #MarTech stack that shows you gaps and overlap in your technology. Think about the last party you threw. Whether it was your kid’s birthday party or a dinner party with friends, chances are a fair amount of planning went into it — from selecting a guest list and sending out invitations to picking which food and drinks to serve.
  • HINGE MARKETING  |  MONDAY, JUNE 5, 2017
    [Trade Show] Marketing Planning Process for Professional Services
    Associations/Trade Shows. We call these people Visible Experts ® , and our research shows that buyers seek them out when they have a specific problem or challenge that requires a solution fast. Any firm that wants to succeed needs a marketing plan. Without one, an organization has no systematic approach for promoting itself to potential clients.
  • ACT-ON  |  THURSDAY, JUNE 1, 2017
    [Trade Show] How To Use Social Media To Convert More B2B Leads With Daniel Kushner
    It’ll be just like doing a webinar and not measuring how many registrants we have, or doing a trade show and not measuring how many business cards we collect. If I’m going to a trade show, I know how many business cards I collected. One of the biggest challenges B2B marketers face is measuring the success of social media marketing. Oktopost’s Daniel Kushner believes his company can help.
  • CONTENT STANDARD  |  THURSDAY, MAY 25, 2017
    [Trade Show] Debating the Role of the CMO: Watching a Transition in Action
    Trade shows, events, direct mailings, TV ads: all of these could be effectively managed by a CMO with little to no technology involved. A quick look shows that the influence of social media, the ROI of retargeted ads, and the lead generation performance of personalized content have far outpaced the performance of traditional marketing campaigns of yesteryear.
  • TERMINUS  |  WEDNESDAY, MAY 24, 2017
    [Trade Show] The Buck Stops at the CEO for Account-Based Marketing
    ABM is a new way of getting aligned with sales teams to engage best-fit accounts instead of being focused on BS metrics like marketing qualified leads (MQLs) or the number of people’s badges you scanned at a trade show booth. When it comes to generating leads vs. account-based marketing, the buck stop at the CEO. Period. Innovative B2B marketers and CMOs are rallying behind the idea of account-based marketing (ABM) because it’s a proven strategy to grow revenue.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 24, 2017
    [Trade Show] Best Event Swag Giveaway Ideas on the Planet
    Receiving event swag is as much a part of the corporate conference and industry trade show experience as getting holiday cards is a part of the Christmas season. There are just some situations in life when we want to remain present in another’s mind. While many people display their season’s greetings cards on the living […]. The post Best Event Swag Giveaway Ideas on the Planet appeared first on Marketing Insider Group. Content Marketing
  • SNAPAPP  |  TUESDAY, MAY 16, 2017
    [Trade Show] Why Events Still Matter in a Snapchat World
    Just a few more shows in these next few weeks and we’ll be in full “summer vacation” mode… only to kick it all off again for the fall. . As marketers, we make large investments in shows, but often have no idea what we’ll get as a result. Not only did they have a resident booth dog at the event all week (Cody, for those keeping score), but they also held a puppy party, featuring companion dogs in training, hanging out at the show in their adorable glory. .
  • HINGE MARKETING  |  MONDAY, MAY 15, 2017
    [Trade Show] Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives
    The chart below shows the relative billing rates for each Visible Expert level. The following chart shows that Level 4 experts are most in demand. You’ll need to build up a speaking resume before most national conferences and trade shows will consider you. Have you ever wondered why certain individuals in your field rise out of nowhere to national prominence? These experts get all the media attention, deliver keynotes at top conferences and attract the best clients.
  • HINGE MARKETING  |  THURSDAY, MAY 11, 2017
    [Trade Show] Marketing Metrics that Matter [VIDEO]
    How often are you invited to be the keynote of particular conferences and trade shows that are important in your industry? How do you measure your marketing efforts? Liz Harr breaks down what metrics you should track into these three categories. Video Transcription. Hi, I’m Liz Harr. Now, at Hinge you probably hear us talk a lot about high growth. Usually, we talk in terms of what marketing techniques might contribute to high growth.
  • ENGAGIO  |  WEDNESDAY, MAY 10, 2017
    [Trade Show] Use These 8 Sources to Learn Everything About Your Target Accounts
    Going to a trade show? Magnum P.I., played by Tom Selleck in the 80s had an awesome life. He lives in a beachfront estate in Hawaii, works as a private investigator only when he wants to, has access to some seriously cool cars like the Ferrari 308 GTS, sports a Rolex daily, and of course is surrounded by countless beautiful women (not to mention the endless supply of Aloha shirts!). Fun fact: did you know Selleck’s contract commitment with Magnum, P.I.
  • KAON  |  MONDAY, MAY 8, 2017
    [Trade Show] Kaon Interactive Wins Three Awards at DxMA Global Marketing Summit!
    GE won for best interactive mobile application, Becton Dickinson won for best trade show, and Bio-Rad won for best product launch. Earlier this week, Kaon had the pleasure of sponsoring DxMA’s global marketing summit which highlighted disruptive technology talks and global market briefings. Leaders from more than 50 diagnostics companies were present and many led captivating talks.
  • EXO B2B  |  TUESDAY, MAY 2, 2017
    [Trade Show] Emails: still vital for your marketing strategy!
    For example, say you send out invitations to trade shows in which your company participates. In recent years, the surge of interest in social media has overshadowed e-mail campaigns. But the latter are becoming more important, especially with the growing use of complementary solutions such as marketing automation or predictive data analysis. You have to remember that emailing is still among the fundamental tactics for the implementation of a good marketing strategy.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 2, 2017
    [Trade Show] Why B2B Influencer Marketing is Your Next Big Thing
    Another way to leverage influencers in your niche is to allow them to cover industry conferences or trade shows. Some influencers may also agree to cover an event in exchange for a press pass, which is the case for several conferences and shows like South by Southwest Interactive (SXSWi) or Pubcon. According to author Josh Steimle , influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017.
  • ACT-ON  |  MONDAY, MAY 1, 2017
    [Trade Show] Storming the CASL: Keep Compliant and Hold the Spam
    If so, you must obtain express consent for sending follow-up communications to any new contacts you make via a data capture method such as lead generation forms, as well as those gleaned through off-line tactics such as trade shows. Spam, spam, spam, spam…. The Vikings who invaded the café in the classic Monty Python sketch sang about it. And Canada is officially battling it―well, the electronic kind of spam that has nothing to do with canned meat, that is.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 27, 2017
    [Trade Show] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    Early-bird registrations or discounts to events, webinars, or other industry specific trade shows. Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. However, marketing platforms and tactics continually evolve to provide new ways to nurture customers.
  • SHARPSPRING  |  THURSDAY, APRIL 20, 2017
    [Trade Show] SharpSpring Onboarding Part 4: Tracking Your Performance
    Whether it’s a $3 million Super Bowl ad, a trade show where you networked with new leads, or a Facebook post about a special new offer on a product, there are a variety of ways to get people to visit your site. Your Onboarding Specialist will show you how to attach a UTM code to the end of your URLS, so you can: Understand which campaigns are driving the most traffic. In the previous blog segment, Matthew showed you all of the different types of automations you can build.
  • HUBSPOT  |  WEDNESDAY, APRIL 19, 2017
    [Trade Show] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    They started by videotaping trade show exhibitors booths and attaching the video to HTML floor maps. A video call allows you to sell them on the idea and show them how excited you are. This showed us how much interest each speaker drove and how many registrations they contributed. When we say “virtual conference,” we don’t just mean webinars.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 13, 2017
    [Trade Show] You’re Invited to a Gathering of the Masters of the Marketing Universe
    More Than Just a Trade Show Floor. Author: Stacy Milman It’s springtime, and hopefully, April showers have got you thinking about your blooming MarTech stack or a refresh of your marketing engagement strategy. Spring also brings the annual Marketing Nation Summit.
  • EXO B2B  |  TUESDAY, APRIL 11, 2017
    [Trade Show] What type of landing page should be used to generate leads?
    A sign-up sheet for a webinar, a conference, a trade show. In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a three-part series, you’ll learn about several types of landing pages. You’ll also learn how to choose the one that will correspond to your lead generation objectives. The « Clickthrough landing page ».
  • ACT-ON  |  TUESDAY, APRIL 11, 2017
    [Trade Show] 11 Marketing Lessons Learned from Hollywood
    We never know who we’re going to bump into at a trade show or online. We’ve just been through “award season” here in Los Angeles, culminating with the 89 th Academy Awards. The Oscars ceremony is the biggest night of the year in LA, the city I’ve called home for more than five years. LA is the second biggest city in the United States and one of the most influential cities in the world. You probably know that the awards are hosted in Hollywood.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 6, 2017
    [Trade Show] Is Your B2B Content Boring Your Customers to Death?
    Do interviews with the designers behind the product or show how it’s made and implemented from start to finish. With free shipping, our neon line can be out at your event within 3 business days, leading to more leads and more income from trade show events.”. With free shipping, our neon line can be out at your event within 3 business days, leading to more leads and more income from trade show events.”.
  • ACT-ON  |  TUESDAY, APRIL 4, 2017
    [Trade Show] Three Favorite Act-On Features that Help You “Tell and Sell”
    We were blowing through money like crazy on print advertising, on trade shows, and on pay-per-click that we had no metrics [on]. If I were to show you this brochure, I promise you that you would never give us your name for it, and you’d never trade any of your very valuable information for it. Once upon a time ….
  • PUREB2B  |  SUNDAY, APRIL 2, 2017
    [Trade Show] 5 Ways to Build a Highly-Engaged Email List
    With this awesome content, you can show users that you are an authority in your specific niche. Join Trade Fairs and Events. Offline events such as trade fairs and expos are great ways to reach your target audience. These trade shows are usually frequented by highly-focused individuals that are likely to make up your target market. An email list with relevant, high-quality contacts is a company’s best asset.
  • CHIEFMARTECH  |  THURSDAY, MARCH 30, 2017
    [Trade Show] Is inbound vs. outbound antiquated in an ABM world?
    If you’re a SaaS business looking at your company’s top three metrics for success, the magic number is cost of customer acquisition (CAC) that shows the value of your business is revenue + churn. We use this strategy for both in-person events (trade shows, conferences, roadshows, and meetups) and online events like webinars and virtual summits.
  • HUBSPOT  |  WEDNESDAY, MARCH 29, 2017
    [Trade Show] How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers
    While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing can help you get better results. Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation.
  • KAON  |  TUESDAY, MARCH 28, 2017
    [Trade Show] EXHIBITORLIVE! 2017 is Over, Now What?
    As a 7x exhibitor at ExhibitorLive, we’ve found solace in knowing that this event is still recognized as the trade show industry’s most important event. The velocity of technology disruption within the events space is hitting an all time high, and Trade Show Managers are required to start thinking more strategically about technologies that will keep customers connected, engaged, and informed, not only in the trade show space, but more importantly BEYOND.
  • GOLDEN SPIRAL  |  MONDAY, MARCH 27, 2017
    [Trade Show] Building a B2B Product Launch Timeline [Template]
    As soon as you have a good series of screenshots to show off the design of the new product, you can stitch those together into a pitch deck for the sales team. Maximize your product launch by choosing a specific, relevant date: company anniversary, significant trade show, conference, etc. To successfully launch a B2B product, you know you need a documented plan. You know that your organization and product need to be ready. And you also know you need a timeline.
  • KEO MARKETING  |  THURSDAY, MARCH 23, 2017
    [Trade Show] 4 Reasons Why Content Marketing Must Adapt to Wearable Technology
    For example, if a customer is searching for a particular company at a trade show, the wearable device can send an alert when the wearer walks near that company’s booth. With devices getting smarter and smaller, wearable technology is the next content marketing frontier. Wearable tech includes smart watches that integrate time-keeping with mobile technology and fitness devices such as Fitbit. The need to adapt is critical as wearable tech becomes more popular and mainstream.
  • LEAD LIAISON  |  WEDNESDAY, MARCH 22, 2017
    [Trade Show] How to Start Generating Leads for Your B2B Company
    It’s very easy to see, for example, how direct mail marketing pales in comparison to joining trade shows to showcase your holiday-inspired product line for homes and offices to potential buyers. Sidebar CTAs , which may not necessarily connect to your blog post such as an invite to drop by your booth in the holiday trade show example cited at the beginning of this post.
  • KAON  |  TUESDAY, MARCH 21, 2017
    [Trade Show] Kaon Interactive Incorporates Augmented Reality Into 3D Marketing Platform
    Within the trade show space, Kaon AR can be used as an engaging and immersive customer experience to help exhibitors educate prospects about their products and solutions while also making a lasting impression. “At While 3D AR experiences haven’t permeated the trade show world quite yet, Finn believes this kind of immersive technology could soon become more and more prevalent at events. Original article published on Trade Show Network News.
  • LEANDATA  |  TUESDAY, MARCH 21, 2017
    [Trade Show] Why The Best Story Wins in Business
    Walk any trade-show floor and vendors begin to all blur together. Matthew Luhn is a creative artist who helped bring to life some of the best-loved animated movies of our time. He’s also a brand consultant who advises organizations on how to tell their corporate story more effectively. So, has he ever thought about merging those worlds together and using animation to take a humorous look at business? Luhn laughed. Been there, done that. That’s exactly what ‘Monsters, Inc.’
  • LEANDATA  |  TUESDAY, MARCH 21, 2017
    [Trade Show] Why The Best Story Wins in Business
    Walk any trade-show floor and vendors begin to all blur together. Matthew Luhn is a creative artist who helped bring to life some of the best-loved animated movies of our time. He’s also a brand consultant who advises organizations on how to tell their corporate story more effectively. So, has he ever thought about merging those worlds together and using animation to take a humorous look at business? Luhn laughed. Been there, done that. That’s exactly what ‘Monsters, Inc.’
  • ACT-ON  |  TUESDAY, MARCH 21, 2017
    [Trade Show] Customer Feedback Fundamentals: What Do Your Customers Really Think?
    You can reuse those same surveys or create new ones to gather feedback at trade shows and in-person events. It’s best to hire an impartial expert to run the show. You may do these via phone or at events like trade shows and conferences. In my past job, I helped set up roundtable discussions for a few trade shows. What do your customers think of your business? No, really – do you know? Have you asked? Have you even talked to them recently – or ever?
  • GOLDEN SPIRAL  |  FRIDAY, MARCH 17, 2017
    [Trade Show] How to Keep Failure From Becoming a Bad Word
    Running tests just as an “activity” to show you’re doing something is a waste of time. Testing when your target audience is attending a big trade show also creates an anomaly that could affect your tests. Just a thorough understanding of the user experience on our website, how it contributed to the sales funnel, and what touch points could show a lift with testing.
  • BIZNOLOGY  |  FRIDAY, MARCH 17, 2017
    [Trade Show] Tips for pulling off a successful business event
    Your event can be a presentation, a convention, or a trade show. Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is. All of these types of events require a venue, and selecting the right venue can definitely make or break your event.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Trade Show] 5 Key Takeaways from World B2B Marketing Chief Congress 2017
    After developing the persona, you can easily find the “sweet spot” to map your content as the following illustration shows: Takeaway #2: Develop an Integrated Content Strategy. By attending innovation trade shows, creating content that emotionally connects with their audience, and sponsoring high-tech conferences, TE shows they are a company that’s an innovative helper in every trendy industry.
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Trade Show] 5 Lead Generation Strategies You Probably Never Thought Of
    So is gathering email addresses from visitors at your trade show booth, or putting a link to a landing page in your email signature …. Small Efforts That Show Big Results. Creating killer content – especially the interactive kind – is a great way to drum up leads. Adding opt-in forms in a variety of places around your website is another great tactic.
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Trade Show] How to Generate Fresh, Customer-Centric Content
    It’s like taking the highlight reel of all your customer’s desires and showing how your business can meet needs easily; it’s akin to a magical partner that doesn’t mind doing all the housework, so you can relax. For B2B marketers, customer-centric content marketing shows your organization is listening, relating to specific customer needs and that the business cares about innovating on their behalf, rewarding loyalty.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Trade Show] 105 ways to build your email list | Tips, tactics, and best practices
    Bring signup forms to trade shows, chamber of commerce events, and other business gatherings. One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. That said, building a list from scratch can seem a little overwhelming at first.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Trade Show] Mark Cuban, the first trillionaire and chatbots on the edge
    But research shows that 70 percent of chatbots are not meeting consumer needs or brand expectations. ” “ Shark Tank shows people that the American Dream is alive. ” Responding to a poll showing that he would be a popular presidential candidate: “It’s not my lifetime dream to be a president. The trade show. By Mark Schaefer.
  • BIZIBLE  |  FRIDAY, MARCH 10, 2017
    [Trade Show] 9 Ways B2B Analytics Can Optimize Marketing Strategies
    B2B ANALYTICS 06 -- Use revenue analytics to measure ROI of events, trade shows, and conferences. Revenue analytics track all touchpoint (both online and offline) directly to revenue and show how those activities contributed to the bottom line. In the case of events, these conferences, trade shows, and field marketing ops are huge investments, so it’s critical to show direct revenue impact.
  • LISTENLOOP  |  FRIDAY, MARCH 10, 2017
    [Trade Show] Marketing Talk: Launch Plans, Analytics, and Targeted Content for ABM
    So we’re all able to continue working because we wanna sign up for some trade shows before the end of the year, and we are able to continue working remotely on the same files. I mean, it’s definitely the hottest buzzword of the year at MarTech shows and online – and it makes a lot of sense. What is Amium? Rodrigo : Okay, we’re live with Jeff from AeroFS/Amium. Can you tell us about Amium and what you do there? Jeff : I’m the VP of Marketing at AeroFS/Amium.
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Trade Show] 10 B2B Lead Generation Strategies for 2017
    Attending offline events such as trade shows can help you generate leads from other areas of interest. A single voice that resonates shows your audience a solid brand personality. This is imperative in B2B lead generation to show users and businesses that your company is reliable and that your brand is here to stay. We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Trade Show] Interactive Content Can’t Be a One-off: A Tale From the Trenches
    What’s cooler to show your boss, a 15-page snooze-fest white paper you wrote or an interactive ebook with all sorts of animations and clickable elements? Sales was psyched for prospects that showed active engagement by fully completing the content experience and even sharing it themselves. Ever have a home run of an idea?
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Trade Show] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Engage with those users who already show interest in a topic related to your business by offering additional articles or ebooks on topics that might interest them. Showcase your product/service, highlight case studies and reviews, and show (in detail) the effectiveness of your solution to your persona’s problems. Show them case studies, lower-funnel ebooks, and other relevant content while they’re contemplating (or waiting for) a demo or trial.
  • KAON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Trade Show] Augmented Reality: What Is It and Why Do B2B Marketers Need It?
    An article from the Optera Group explains four possible use cases for AR in the B2B space: product development and prototyping, marketing large complex products, communicating value propositions and trade show and events. contact-form] Filed under: Sales Tools , Trade Show Trends , Uncategorized Tagged: 3D Product Models , AR , augmented reality , B2B marketing , Digital marketing , Immersive experience , Interactive engagement , kaoninteractive , marketing strategy.
  • SNAPAPP  |  THURSDAY, FEBRUARY 9, 2017
    [Trade Show] 14 Things I Learned While Getting Marketing Fit
    Trade shows and swag, that’s it, right? Yesterday, I had the pleasure of attending my first-ever SnapApp event, our Marketing Fit Workshop in Washington D.C. It was a half-day event, where B2B marketers met, networking, and learning how to create more “fit” marketing through stronger approaches. Attendees heard from marketing celebrity Matt Heinz and had opportunity to build their very own interactive content for their programs.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Trade Show] Return on Marketing Investment: A Professional Services Primer
    In fact, our research shows that the most successful firms rely on a mix of traditional and modern online techniques to reach their audiences. If traditional techniques, such as face-to-face networking and attending trade shows, are working for you, by all means continue to use them. Professional services marketing used to be a giant black hole — a lot of money got sucked in and no light ever escaped. Sometimes things went well, sometimes not.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 9, 2017
    [Trade Show] The B2B Marketer’s Essential Guide to WeChat Official Accounts
    China Internet Watch data shows 53.3 As the above screenshot shows, your profile is competing with all the other official accounts, and your audience will have to truly look for your information. Businesses should include their QR code across promotional materials: websites, catalogs, trade show materials, or even on business cards. Research shows that 80 percent of Official Accounts publish posts on working days with 36 percent publish on Wednesday and Friday.
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Trade Show] Your 2017 Resource Guide to Digital Marketing Conferences
    Throughout the year, Act-On Software attends, speaks, sponsors, and hosts events, trade shows, and webinars that support customers and partners. Check out the Trade Shows, Networking Events, and Education Sessions page to get started! The smell of networking in the air. Booths freshly stocked with promotional items. Business cards at the ready. Anticipation mounting. You know what that means ‒ it’s almost conference season!
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 8, 2017
    [Trade Show] Government Services Research Released
    And that was speaking first, attending conferences and trade shows second, followed by paid online advertising. Video Transcription. Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research.
  • LISTENLOOP  |  THURSDAY, FEBRUARY 2, 2017
    [Trade Show] Account-based Everything, Measuring ROI, and the Future of ABM
    Charlie: During Jon’s presentations, he likes to show a chart of Google search results for the term ABM and its trend. For example, did they go to webinar, did our SDR team prospect them, did they stop at our booth at the trade show? So, the “ Engagio on Engagio ” shows how to run a successful account-based marketing, sales development, and sales campaign.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JANUARY 25, 2017
    [Trade Show] Map of the B2B buying process
    Brand awareness driven by face-to-face channels, content marketing and trade media. Establishing high levels of brand awareness is critical to this and when we asked B2B buyers to reveal how suppliers come to their attention during the buying process, they suggest using three complementary activities to build brand awareness: 68% advise reaching out through face-to-face channels – sales visits, trade shows and other events. 51% suggest advertising in trade media.
  • THE POINT  |  TUESDAY, JANUARY 24, 2017
    [Trade Show] 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
    Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. In a previous post, I discussed key strategies for following up with trade show leads. Here are 7 ideas for increasing booth traffic and lead volume at the show: 1.
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Trade Show] Your Role on the Customer Journey
    Today’s digital maps show those cues – like the Chevron on the corner, or the Starbucks on the right – that help guide drivers like me down the path. Get the customer’s contact info at that trade show. Your brand may not have a presence on those channels, but if you do, you could show up at just the right moment, much like a much-needed rest stop. Do you get lost? I do. I’m infamous for my 180-degree wrong sense of direction.
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Trade Show] 8 Ways to Maximize the Value of Online and In-Person Events
    According to a 2013 survey from the CMO Council and Exhibit & Event Marketers Association (E2MA): 31% of respondents believe that trade shows, conventions, conferences, and channel events are essential to doing business in their target customer markets, and another 42% believe them to be very valuable; 51% say these interactions can help achieve business goals and create a significant competitive advantage; 54% report that positioning the brand among industry leaders was a key benefit; and.
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Trade Show] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    The best part is our list shows no sign of slowing down. You can give it away at trade shows or at your office. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. It highlights your successes in a way that turns potential buyers into actual customers.
  • LISTENLOOP  |  TUESDAY, JANUARY 3, 2017
    [Trade Show] Event Marketing, Personalization and ABM
    We don’t like to put all our eggs in one basket and just do all the large industry trade shows. We sort of mix it up with participating in the large industry shows where we’re thought of as thought leaders and provide great content. Karen : So for trade shows, I don’t wanna say it’s obvious, but we look at the number of leads generated. You know, maybe we all will be at one particular show and then we decide to collaborate and do like a happy hour one night.
  • ACT-ON  |  TUESDAY, JANUARY 3, 2017
    [Trade Show] 5 Psychology Principles Every Marketer Should Know
    So, for instance, the busiest booths at trade shows often stay busy, simply because their busyness attracts more people. What’s a marketer’s real job? It’s to sell stuff, sure. But there are many elements to selling. It’s crafting a message, raising awareness, getting people to act. All of that involves influencing people. Persuading them. And, to do that, we have to know people, particularly their thought processes and behaviors.
  • BIZIBLE  |  THURSDAY, DECEMBER 29, 2016
    [Trade Show] The Goals, Priorities and Success Metrics that Shifted for Marketers in 2016 [SOPM Report]
    In 2015, “Email Marketing” took the top spot from responders who said it was the channel with the greatest impact on revenue, followed by “Conferences/Trade Shows” and “SEO.”. SEO” and “Content Marketing” round out the top three spots, with “Email Marketing” falling to fourth, tied with “Conferences/Trade Shows.”. In November, we unveiled the 2016 State of Pipeline Marketing Report.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Trade Show] Architecture Firm Marketing Tips: 7 Ways Architects Can Write More Blog Posts
    But this kind of content is at the top of the sales funnel, engaging your audience, drawing potential customers to your website, and helping you show up in searches. Been to a seminar, networking event, or trade show recently? Don’t give away all your secrets, but share enough to show that you’ve got what it takes to address complex issues. Does your architecture firm’s blog suffer from blog lag? Weeks and months go by between posts?
  • KEO MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Trade Show] Best Practices for Content Marketing in 2017
    The content calendar should align with customer purchasing cycles as well as offer direction for suitable themes based on events like trade shows and conventions. Content marketing is a key component of business-to-business marketing. By maintaining a steady outbound stream of high-quality content, businesses improve the chances of the company website ranking high in search engine results as well as building the brand in the mind of the customer.
  • HINGE MARKETING  |  MONDAY, DECEMBER 19, 2016
    [Trade Show] The Value of Trade Associations
    Today I want to talk with you about the value of trade associations. And by trade associations I’m talking about those kinds of associations that are not for professionals. They are about industries and often times trade associations are about the industries your clients belong to. If you are in the trade association where your prime clients are, you’ve got them at every turn. Our research shows that it’s the single best way to generate leads. Trade Shows.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 15, 2016
    [Trade Show] 10 Gifts for Marketers That Will Boost Productivity
    As a marketer, I’ve attended a number of different trade shows and conferences. The holidays are upon us and time is running out to buy presents. Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 15, 2016
    [Trade Show] 10 Gifts for Marketers That Will Boost Productivity
    As a marketer, I’ve attended a number of different trade shows and conferences. The holidays are upon us and time is running out to buy presents. Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 9, 2016
    [Trade Show] Am I connecting with my customers enough? 10 tips for customer outreach
    Perfect your listening skills at trade shows and networking events. We don’t all love networking events and trade shows. How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 7, 2016
    [Trade Show] How Does Your Marketing Stack Up Against Your Peers? [State of Pipeline Marketing Data by Company Size]
    Study after study shows data from datasets that may or may not apply to your specific company. The chart below shows what percent of marketers use each marketing channel, segmented by company size. They also identified conferences and trade shows, word-of-mouth, content marketing, and email marketing as highly effective channels. Finding good, actionable data to help you improve your marketing is tough to come by.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Trade Show] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    For example, if marketing generated 100 trade show leads, yet sales never contacted them because they were stuck in the system, there would be no way to gain vision into those funnel metrics. For example, define who sets up trade shows in your marketing automation platform and who imports the data.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Trade Show] Here's An Industry Comparison Of The Most Widely Used Marketing Channels
    This is consistent with our findings that show technology companies focusing their efforts relatively equally across numerous channels, from paid media to outbound calling. Also expected is the lack of outbound calling and lower emphasis on trade shows and conferences. The chart for marketing and advertising agencies shows a distinct focus on several channels including content marketing , referrals, email and social.
  • EXPERIENCE MARKETING INSIGHTS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Trade Show] Exhibiting at a Trade Show? Here Are Six Easy Ways to Customize Your Booth for Attendees
    Attract and engage key audiences at your booth and beyond with powerful personalization strategies
  • ACT-ON  |  THURSDAY, NOVEMBER 24, 2016
    [Trade Show] Menu-Planning Your Marketing Mix
    There are direct customer engagements to consider, like conferences and trade shows, meet-ups, phone calls and presentations. Now is the time to get cooking and to enjoy the show. Thanksgiving in America is about giving thanks – for family, friends, jobs … all our blessings. And eating. Thanksgiving is about lots and lots of eating.
  • REACHFORCE  |  WEDNESDAY, NOVEMBER 23, 2016
    [Trade Show] How Not to Lose Your Humans in the Age of Analytics
    Whether you visit your favorite marketing blog or go to the big industry trade show or just open your regular email newsletters, you can’t escape it. Digital Disruption. Digital is disrupting everything from online lead generation to how you develop new content. Digital disruption includes big data analytics, machine learning, artificial intelligence, and related endeavors. […]. Marketing Automation marketing lead
  • FATHOM  |  TUESDAY, NOVEMBER 22, 2016
    [Trade Show] What is Advanced Geo-Fencing Display and Why You Should Use It?
    This type of technology shows mobile ads in-app starting the moment a person enters your pre-defined area. Trade shows are where the majority of where your target audience is. Advanced geo-fencing is not the same as geo-targeting…not even close. What is geo-targeting? Geo-targeting or location targeting typically refers to either counties, states/regions, DMAs, cities, counties, or zip codes that your digital advertising campaigns target.
  • BIZIBLE  |  FRIDAY, NOVEMBER 18, 2016
    [Trade Show] What Do High Performing B2B Marketers Do Differently? [State of Pipeline Marketing Data]
    We segmented the survey data to only show respondents who reported marketing ROI greater than 2x, which was about one-third of the respondents. pp), and conferences / trade shows (-0.5 The survey data also shows that high performers are about 25% more likely to use multi-touch attribution than the average (a 6.2 What’s the difference between highly effective marketers and those who are struggling to increase their impact?
  • ACT-ON  |  THURSDAY, NOVEMBER 17, 2016
    [Trade Show] How to Produce a Great Webinar
    Consider what online communities they belong to, or trade shows they attend. Not all attendees who register will show up for the webinar. Are your visuals showing? It’s also not a bad idea to have a backup speaker on hand, too, in case your first one doesn’t show. If your industry does virtual trade shows or virtual user conferences, can you submit your webinar for inclusion?
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 9, 2016
    [Trade Show] Account-Based Marketing and Personalization: A Multi-Layered Approach
    There are many different ABM approaches that marketers can take to do this (email campaigns, digital advertising, trade shows, etc.), Account-Based Marketing (ABM) has been a hot topic in B2B marketing strategy lately. Marketers are going crazy for the ability to collect information on their targeted accounts and use it to reach them more effectively.
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 9, 2016
    [Trade Show] Account-Based Marketing and Personalization: A Multi-Layered Approach
    There are many different ABM approaches that marketers can take to do this (email campaigns, digital advertising, trade shows, etc.), Account-Based Marketing (ABM) has been a hot topic in B2B marketing strategy lately. Marketers are going crazy for the ability to collect information on their targeted accounts and use it to reach them more effectively.
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 9, 2016
    [Trade Show] Account-Based Marketing and Personalization: A Multi-Layered Approach
    There are many different ABM approaches that marketers can take to do this (email campaigns, digital advertising, trade shows, etc.), Account-Based Marketing (ABM) has been a hot topic in B2B marketing strategy lately. Marketers are going crazy for the ability to collect information on their targeted accounts and use it to reach them more effectively.
  • LEANDATA  |  THURSDAY, NOVEMBER 3, 2016
    [Trade Show] Read All about It with Salesforce Report Subscriptions
    These are accounts where some kind of activity has occurred — such as someone downloading an eBook or stopping by a trade show booth — that indicates there might be growing interest that we need to jump on right away. For that reason, I have scheduled a notification that I get every Monday morning that shows the previous week’s number Activated Accounts. Every morning, I receive an email with a roundup of stories about Account-Based Marketing.
  • LEANDATA  |  THURSDAY, NOVEMBER 3, 2016
    [Trade Show] Read All about It with Salesforce Report Subscriptions
    These are accounts where some kind of activity has occurred — such as someone downloading an eBook or stopping by a trade show booth — that indicates there might be growing interest that we need to jump on right away. For that reason, I have scheduled a notification that I get every Monday morning that shows the previous week’s number Activated Accounts. Every morning, I receive an email with a roundup of stories about Account-Based Marketing.
  • LEANDATA  |  THURSDAY, NOVEMBER 3, 2016
    [Trade Show] Read All about It with Salesforce Report Subscriptions
    These are accounts where some kind of activity has occurred — such as someone downloading an eBook or stopping by a trade show booth — that indicates there might be growing interest that we need to jump on right away. For that reason, I have scheduled a notification that I get every Monday morning that shows the previous week’s number Activated Accounts. Every morning, I receive an email with a roundup of stories about Account-Based Marketing.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 27, 2016
    [Trade Show] The state of B2B marketing in Asia—moving toward digital
    However, much of Asia’s B2B is still a manual and even face-to-face affair, with massive trade shows for every conceivable sector still the primary venue for promotion and sales. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people. A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia.
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