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Beyond the Pill: Leveraging Telemarketing for B2B Growth in the Pharmaceutical-Pharmacy Partnership

SalesGrape

One such approach that has gained significant traction is leveraging telemarketing as a powerful tool for B2B growth. Telemarketing offers a unique opportunity to connect directly with pharmacy decision-makers, build relationships, and ultimately increase sales.

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5 Best practices of trade show lead qualification

Biznology

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. We all know this!

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5 trade show marketing mistakes

Biznology

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees. Probably not!

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B2B Lead Gen: Can you do it cheaper and better inside?

ViewPoint

Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows. Skilled telemarketing professionals can reveal needs, discover market intelligence, form early relationships, and ultimately qualify the prospect as a lead, primed to pass on to sales.

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B2B Lead Generation Blog: Telemarketing big with Xerox

markempa

« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? Inviting and following up on trade show attendees. Building a database.

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Is Anyone Leading Lead Management?

ViewPoint

Telemarketing Inbound. Telemarketing Outbound (qualification and lead generation). Telemarketing Sales. Sales lead acquisition devices at trade shows and conferences. There may be a half-dozen outside vendors managing some aspects of lead management: Sales Lead Management and Fulfillment Firm. Digital Agencies.

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Insights from the B2B Barometer

Savanta

When asked where they plan to spend their budget over the coming 12 months, three channels look set to receive around half of marketers’ spend: Events top the list with the average marketer planning to spend 15% of their budget on trade shows. Second, direct sales and telemarketing are ‘all-or-nothing’ channels.

B2B 120