article thumbnail

PowerViews with Ruth Stevens: The Science (not the art) of Marketing

ViewPoint

How valuable are trade shows? Click to start video at this point — Ever wonder how much value B2B companies derive from trade shows and events? Ruth and I discussed some of the key points of her book “Trade Show and Marketing,” in which she asked companies about the benefits of trade shows.

article thumbnail

Coronavirus & PR: 6 Things Communications Professionals Should Do During COVID-19

Brandpoint

Be mindful of your ad campaigns eMarketer has adjusted their global ad spend projections in light of the coronavirus outbreak from a 7.4% Most all trade shows and conferences are canceled, and information is coming at us all times of the day. increase from 2019 to just a 7% increase. That difference entails around $20 billion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do Attribution Models Really Drive Marketing Innovation?

DemandBase

But these sources can include site experiences, field events, content offers, trade shows, and digital advertising, just to name a few. Just because we first engaged an account at a trade show does not mean the trade show should be credited with the entire deal.

article thumbnail

Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. Via eMarketer. Via ComputerWorld. Lead Generation Poses Biggest Challenge for B2Bs. E-mail, search engine optimization and content marketing were the most popular B2B tactics.

article thumbnail

The top 10 tricks for sales lead generation

Biznology

Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B-to-B marketing, particularly sales lead generation. Crain’s B2B Magazine named Ruth as one of the 100 most influential people in B2B marketing.

article thumbnail

June 16 Roundtable: Secrets to Webinar Success

The Point

Stephens of eMarketing Strategy is an expert in customer acquisition and wrote the book (literally) on Trade Show & Event Marketing. . • Steve Nesich of MarketStrike has more than 20 years experience in corporate events – including conferences, seminars, Webinars, and virtual events.

article thumbnail

The 5 Top Media for Cold Prospecting

ViewPoint

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Trade shows, but only if they are highly targeted Exhibiting at trade shows and conferences is a time-honored way to get in front of prospects in a focused, concentrated manner.

Media 120