Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. Most likely, though, they use prospecting insights to reach their sales goals. What are prospecting insights?

Cold Calling 246

Cold Calling Zoominfo Marketing & Strategy Ideal Customer Profiles 246

FunnelEnvy

MARCH 18, 2024

Understanding their journey is where B2B customer insights come in. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. With strict restrictions on in-person interactions, businesses had to adapt their strategies.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in. To do this, they tap into Tagging.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

sagefrog

JANUARY 24, 2024

Marketers are no longer relying solely on intuition or historical trends; they are harnessing the power of data analytics to gain valuable insights into customer behaviors, market trends, and campaign effectiveness. Reporting turns complex analytics into clear narratives, providing marketers with streamlined insights.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

ClearVoice

JANUARY 31, 2024

These were the ingredients chosen to create a successful content strategy, right? What we’re trying to say is there’s more than meets the eye when developing your content strategy. By incorporating the information they provide in your strategy, you can set up performance benchmarks and develop tools to achieve them.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

These were the ingredients chosen to create a successful content strategy, right? What we’re trying to say is there’s more than meets the eye when developing your content strategy. By incorporating the information they provide in your strategy, you can set up performance benchmarks and develop tools to achieve them.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

Content Standard

DECEMBER 14, 2023

Today, it’s crucial to the enterprise’s overall growth strategy. Including over 12 years at Autodesk, his experience spans business strategy and marketing, with an emphasis on product marketing, go-to-market strategy, campaign development, and breakthrough content.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. Most likely, though, they use prospecting insights to reach their sales goals. What Are Prospecting Insights?

Ideal Customer Profiles 100

Ideal Customer Profiles Cold Calling Zoominfo Marketing & Strategy 100

CMSWire

JANUARY 17, 2024

AI is redefining SEO with smarter personalization and efficiency, but human expertise remains key. Continue reading.

SEO 113

SEO Efficiency Personalization Optimization 113

sagefrog

JANUARY 24, 2024

Marketers are no longer relying solely on intuition or historical trends; they are harnessing the power of data analytics to gain valuable insights into customer behaviors, market trends, and campaign effectiveness. Reporting turns complex analytics into clear narratives, providing marketers with streamlined insights.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Search Engine Journal

NOVEMBER 17, 2022

The post In-House SEO: Key Insights To Inform Your 2023 Strategy appeared first on Search Engine Journal. Download our dedicated in-house SEO report and learn how to set your team up for success next year.

SEO 109

SEO 109

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. But to reach the right audience, getting insights from the sales team is vital. Here’s more information on how to improve your B2B SEO strategy by collaborating with sales.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

Ahrefs

JANUARY 5, 2023

In this post, I’ll share 11 takeaways from my deep dive into the company’s SEO strategy. If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M Grammarly gets an estimated 7.8M monthly search … Read more ›

SEO 103

SEO Traffic Cost Google 103

Savanta

DECEMBER 20, 2017

If you’re planning to adopt an ABM approach though, it’s essential that your strategy is based on thorough research. Here’s the three insights which should form the foundation of any ABM strategy. To gather this knowledge, start by speaking with everyone who touches the account as they will have valuable insights.

Account Based Marketing 120

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 120

SmartBug Media

SEPTEMBER 28, 2023

Pricing An effective pricing strategy relies on data and closely tracked market conditions to ensure your organization can adjust quickly to any changes in the market. Embracing a dynamic pricing strategy that leverages data and adapts to evolving market conditions is essential for the long-term success of any organization.

Marketing Budget 69

Marketing Budget Optimization Terms and Conditions Marketing & Strategy 69

Martech

APRIL 4, 2022

Register here to join Twitter, Talkwalker and Khoros in our upcoming panel on Tuesday, April 12 at 12 pm ET to find out how brands benefit from consumer intelligence to transform cultural moments into winning strategies. The post Twitter and Talkwalker: Using cultural insights to execute your strategy appeared first on MarTech.

Twitter 96

Twitter Act-On Advertisements Advertising 96

Search Engine Journal

NOVEMBER 7, 2022

Learn how to adapt your strategy to frequent market shifts and prepare for the future with these 2023 marketing agency predictions. The post 8 Digital Marketing Strategy Insights For Massive Agency Growth In 2023 appeared first on Search Engine Journal.

Advertising Agencies 93

Advertising Agencies Paid Search Agency Ad Agencies Marketing Strategy 93

Walker Sands

AUGUST 12, 2022

To maximize the impact of your 2023 B2B marketing strategy, use the next few months to set yourself up for success by prioritizing the following: Gather audience insights. Helpful marketing audience insights can come in many different forms. Align your strategy to business goals. Optimize your lead funnel.

Top of Funnel 59

Top of Funnel ROI Marketing & Strategy B2B Marketing 59

KoMarketing Associates

NOVEMBER 7, 2019

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place. To learn why this is the case and gain further insight into results in the report, we spoke to Lisa Murton Beets of the Content Marketing Institute.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Terminus

MARCH 11, 2024

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. These measures should be flexible, allowing for adjustments based on actual performance and insights gained.

Forrester 29

Forrester Webinar Metrics Marketing & Strategy Marketing Strategy 29

HG Data

JUNE 6, 2023

From Insights to Action: How To Reignite Your Sales Strategy Using Q1 Metrics In case you missed our informative discussion with Matt Hogan of HG Insights and Adam Sheehan of SBI Growth Advisory share their proven tactics to improve sales productivity and drive revenue growth! Watch Our Latest Webinar On-Demand Now!

Webinar Metrics 52

Webinar Metrics Demand Tactics Product 52

Outreach

JANUARY 26, 2022

Improving sales efficiency and outcomes requires deep insights into activities, processes, strategies, and performance. While sales leaders might know what their growth strategy is, but in order to succeed, they need to translate that strategy into actions, then coach their teams to flawless execution.

Personalization 52

Personalization Software Efficiency Order 52

ClickZ

JULY 4, 2020

As email marketing has been resilient, tried and tested tool for brands to drive customer engagement, tap into their customers’ minds, and influence customer experience through their inboxes, our next segment drills into details that will provide effective insights on: Industry-wise share of email marketing campaigns.

Marketing Budget 131

Marketing Budget Email Marketing Allocation Marketing & Strategy 131

Inbox Insight

JANUARY 24, 2022

Technology focused leader in B2B Content Amplification and Demand Generation, Inbox Insight, announces the appointment of former Merkle B2B Client Director, Jennifer Brennand as VP of Strategy. 2022 appears to be a promising year for Inbox Insight as they announced last week a MBO supported by Mobeus Equity Partners.

Demand Generation Agencies 52

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 52

ClickZ

JUNE 3, 2020

Marketers prepared to pivot strategy to fit the changing environment. The study also found that brand marketers are prepared to pivot strategy according to the changing environment. Pulse survey insights on marketing technology spend. Marketing strategies during – and after – Coronavirus. F&B industry highlights.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

Inbox Insight

MARCH 2, 2022

Inbox Insight has released a free report titled: “ B2B Multi Channel Strategy: Market Research Report “ This in-depth whitepaper seeks to provide the most relevant and up-to-date multi channel insights for B2B marketers in 2022 while determining the fundamental components of an effective multi channel strategy.

Multi-Channel 52

Multi-Channel Marketing Report Advertising Channels Research 52

Vision Edge Marketing

MARCH 12, 2024

A well-crafted customer-centric growth strategy is the compass that guides us to profitable, sustainable growth. One proven process to improve customer-centricity and other strategies that has gained prominence is the “Measure, Test, Measure” framework. This, in turn, results in both top and bottom-line benefits.

Training 242

Training Work Management Paid Search Agency Analytics 242

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. However, generating cross-network insights can be time intensive, hard-to-digest and just plain tough.

Paid Social Agency 98

Paid Social Agency Marketing & Strategy Advertising Agencies Aggregators 98

OutboundView

JANUARY 19, 2024

And in this dynamic environment, the tides of sales strategies and technologies are constantly shifting. The role demands a blend of strategic insight, trend awareness, coaching ability, and management skills. A successful SDR strategy involves not just chasing new leads but also capitalizing on upselling and MQLs.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

RebelMouse

SEPTEMBER 28, 2021

At RebelMouse, we believe a data-driven content strategy is the key to success. That's why we are excited to let you know about Google Search Console's Insights feature. That's why we are excited to let you know about Google Search Console's Insights feature. How to Navigate to Google Search Console Insights.

Google 59

Google Marketing Analytics Tools Marketing & Strategy Content 59