Remove social-network spot
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7 statistics that prove the importance of social media marketing in business

Sprout Social

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. 55% of consumers learn about new brands on social.

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Event Marketing Research: 35+ Vital Stats, Facts, and Findings from Recent Reports

Webbiquity

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

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Why social media vs. traditional media is not the debate you should care about

Sprout Social

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. The result is a real missed opportunity to weave social and traditional media together to exceed your brand’s goals.

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The Writer’s Guide to Optimizing Content for Better Results

ClearVoice

Rank: Content that ranks in the top 20 spots for the associated keyword stands the best shot of ranking more highly with a little effort. Even posts that rank in the coveted top spot can be made more rankable and persuasive. . Thank them for their contribution and ask them to share it with their networks, if they’re so inclined. .

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Brand awareness: What it is and strategies to improve it

Sprout Social

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Social listening. 12 proven strategies to increase brand awareness with social media.

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Email Marketing: Still the Giant of Digital Marketing (2021)

Porch Group Media

In fact, email continues to increase in popularity as consumers flock to digital channels in response to the pandemic and younger generations favoring their smartphones to communicate with their peers, social networks, and favorite brands. Check out some of these great stats on the power of email. compared to 17.6%

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Does Your Rewards Program Really Need Social Media?

The Customer

Fresh controversy over Facebook’s practices regarding misinformation and Instagram’s effect on children should cause brands, including rewards programs, to question their marketing on the social network. Social Media Has Many Faces. Some key Facebook demographic stats to know. Which Aligns With Your Brand?