Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Statistics 316

Statistics Paid Search Agency Video Marketing Marketing & Strategy 316

NetLine

AUGUST 23, 2022

All told, our 2022 Content Consumption Report ended up being a whopping 65 pages. So, in taking our own research to heart and knowing that Cheat Sheet consumption was up 56% last year, we wanted to highlight some of the most important stats and takeaways from our sixth annual report. . Flagship Stats From the 2022 Report.

B2B Marketing 52

B2B Marketing Marketing Report B2B Stats 52

Sprout Social

FEBRUARY 7, 2023

When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program.

Stats 86

Stats Budget Programs Buy Sales Qualified Leads 86

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing.

Marketing AI 98

Marketing AI Content Marketing Planning Account Based Marketing 98

BOP Design

SEPTEMBER 7, 2021

What is the latest in the world of B2B Marketing? We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. B2B, or B-to-B, or BtoB Marketing: General Stats. B2B, or B-to-B, or BtoB Marketing: General Stats.

B2B Marketing 103

B2B Marketing Planning Work Management B2B 103

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

B2B Marketing 206

B2B Marketing Content Marketing Planning Budget Programs 206

Vision6

JULY 19, 2020

Compare how your campaigns are doing with the average unique open rate, click rate and other email stats in the 2020 Email Marketing Metrics Report. The email stats are in from our latest Email Marketing Metrics Report and WOW! Email Stats Say “No More Manic Mondays!”

Stats 84

Stats Advertising Benchmark CTR Click Rate 84

Porch Group Media

JUNE 21, 2022

More on Movers: Gen X Mover Trends Report. Gen Z Mover Trends Report. Millennial Mover Trends Report. Stay up to date with the latest insights and marketing resources. You’ll be the first to know when we post more great marketing content! The post Gen X Movers: Stats & Trends first appeared on V12.

Stats 52

Stats Trends First-Mover Advantage Marketing Report 52

Webbiquity

FEBRUARY 22, 2018

Content is, always has been, and will continue to be the basis of any kind of marketing. But content marketing is constantly evolving, and today isn’t what it was back in 2010 when we were deluged with content pollution on the Internet. Guest post by Martina Stricak. relevance and exclusivity over volume and bloated numbers.

Content Marketing 196

Content Marketing Planning Stats Marketing & Strategy 196

BenchmarkONE

SEPTEMBER 17, 2020

The entire infrastructure of sales and marketing has shifted, and buyers are now self-educating. This means, brands that understand the customer best, and use that insight when compiling their marketing plans , are the most successful with their marketing and sales strategies. Check out these current CRM stats.

CRM 115

CRM Stats Top of Funnel Marketing Management 115

Hubspot

APRIL 5, 2023

You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you. Explore different salary stats (as of 2023) that different sales positions provide and what skills these roles require.

Stats 76

Stats Work Management Enterprise Management Marketing Management 76

Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger.

Planning 195

Planning Marketing AI Trends Marketing & Strategy 195

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).

B2B Marketing 197

B2B Marketing Marketing AI Enterprise Management Planning 197

BOP Design

DECEMBER 8, 2021

Are you considering a B2B content marketing strategy for next year? Are you looking to revamp your existing B2B content marketing program ? Of B2B consumers, 44% reported consuming three to five pieces of content before they get in touch with sales. Successful B2B marketers invest in content marketing. Source ).

B2B Marketing 113

B2B Marketing Content Marketing Planning Marketing Strategy 113

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. 40% of event attendees say they attend between five and nine events each year.

Planning 289

Planning Marketing Report Event Marketing Paid Search Agency 289

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. Here are seven findings from the report worth highlighting.

Marketing Budget 271

Marketing Budget Marketing Budget Creation Top of Funnel Planning 271

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook demographic stats. Facebook usage stats.

Stats 111

Stats Facebook Paid Search Agency Cost Per Click 111

Sprout Social

APRIL 22, 2021

However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. Kids love TikTok, too!

Planning 133

Planning Stats Marketing & Strategy Paid Search Agency 133

Webbiquity

JUNE 12, 2018

Content marketing and social media are the top lead generation tactics for B2B marketers. The infographic below, created by the team at Venngage , illustrates nine key statistics about social media marketing plus three key findings: Both B2B buyers and consumers appreciate, and even expect, businesses to actively use social media.

Social Media 139

Social Media Interactive Marketing Planning Social Marketing 139

Sprout Social

MAY 5, 2020

When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals.

Stats 121

Stats Planning Business Social Marketing 121

Hubspot

OCTOBER 16, 2020

No matter what country you're marketing in, Instagram's platform is primed for brand awareness. You might think with growth stats like this, Australian brands are rushing to Instagram.But that's not the case -- many Australian businesses are actually missing out on the opportunities Instagram offers. Australian Instagram Users.

Stats 97

Stats Trends Social Media Social Marketing 97

Salesforce Marketing Cloud

JULY 28, 2020

That fact is underscored in Salesforce’s State of Marketing report – released in its 6th edition in May – where 78% of marketers describe their customer engagement as data-driven. Customer data can provide the foundation for relevant, empathetic and individualized engagement.

Marketing Report 52

Marketing Report Stats Marketing & Strategy Marketing 52

Hubspot

APRIL 13, 2021

In this post, we’ll give the most heavy-hitting statistics about webinars that make a case for using them in your marketing strategy. Webinar Stats To Know. General Webinar Stats. 67% of marketers in 2020 were increasing their investment in webinars. Demand Gen Report ). Demand Gen Report ). LinkedIn ).

Webinar Metrics 88

Webinar Metrics Planning Stats Marketing Strategy 88

PureB2B

APRIL 26, 2022

To meet their goals, sales and marketing professionals within B2B tech companies must keep abreast of the latest developments within the space to ensure they’re meeting the expectations of the buyers they’re trying to win over. It would be outdated to think social media is only useful in B2C markets.

B2B 62

B2B Stats B2B Thought Leadership Campaigns 62

Bannerflow

SEPTEMBER 27, 2021

In this article, we will touch on the following topics of interest, all of which are explored more thoroughly in our report: Why are mobile devices the place to be seen for your display ads? Mobile devices and display advertising are a perfect match and so it remains in our latest display advertising trends report.

Display 98

Display Advertisements Advertising Stats 98

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service. Here are six key findings from the report.

B2B Marketing 312

B2B Marketing Planning Top of Funnel Content Marketing 312

Hubspot

JUNE 15, 2020

At this point, email has proven to be a major communication tool for both consumers and marketers. Today, mounting research shows that mobile optimization is even more vital to your email marketing strategy. First, I'll begin with a few general stats that highlight why you need to embrace email marketing in the first place.

Email Marketing 101

Email Marketing Mobile Marketing Planning Stats 101

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 8 Stats About Content Marketing Use and Trends.

Content Marketing 100

Content Marketing Stats Planning Work Management 100

Webbiquity

FEBRUARY 23, 2016

the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Cloudswave ).

Social Networks 100

Social Networks Stats B2B Marketing B2B Thought Leadership 100

Hubspot

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. 11 Stats That Make a Case for Landing Pages. 11 Stats That Make a Case for Landing Pages. Landing pages are a valuable piece of your marketing strategy.

Landing Pages 101

Landing Pages Stats Conversion Rate Top of Funnel 101

Hubspot

APRIL 21, 2020

But -- as a smart marketer -- you're probably wondering how you can interact with each major messaging app's growing audience. The truth is, mobile message marketing works -- and it's not new. While many marketers started out by sending simple SMS messages to their prospects, mobile marketing has greatly evolved.

Stats 92

Stats Marketing & Strategy Paid Search Agency Emarketing 92

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. But apparently not.

Planning 100

Planning Stats Business Blogging Paid Search Agency 100

Hubspot

MARCH 29, 2021

Here are some stats that give some perspective on why that's happening — facts and figures that make the case for sales automation. Sales Automation Stats. 61% of businesses leveraging automation reported exceeding revenue targets in 2020. Sales Automation Stats. HubSpot ) 2. HubSpot ) 3. HubSpot ) 2. HubSpot ) 3.

Stats 94

Stats Automation Hubspot B2B Sales 94

Adobe Experience Cloud Blog

DECEMBER 19, 2018

It’s that time of year when sales, marketing, and business pundits share predictions for what’s to come in 2019. The Sales Stats You Need to Know. Buyers report that 58% of their meetings with sellers are not valuable. Only 17% of companies report that their sales training is effective. Top performers are 1.6X

Stats 134

Stats B2B Sales B2B Thought Leadership Marketo 134

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

B2B Marketing 110

B2B Marketing Social Media Planning Social Marketing 110

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills.

Public Relations 99

Public Relations Stats Paid Search Agency Work Management 99

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. Designing an effective B2B social media marketing strategy, however, is no easy feat. This post outlines key statistics to help you focus on what matters in B2B social media marketing. More than 3.6 Even better?

B2B Marketing 276

B2B Marketing Social Media Social Marketing Planning 276