B2B Digital Marketer

AUGUST 3, 2023

Harnessing the Power of Emotion: Master the Art of Primal Storytelling for Enhanced Conversions Introduction Welcome to another episode of B2B Digital Marketer! In this episode, we delve into the fascinating world of primal storytelling and its immense power in connecting with prospects and customers. Our guest, Anthony L.

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Contently

JANUARY 5, 2018

How to Use Social Media to Boost Your Small Business. Recently, I sat down with The Big Think to talk about the lessons Contently co-founder Shane Snow and I cover in our new book, The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You.

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Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. So, if you want to stand out and leave a lasting impression, harness the power of brand storytelling for building your Brand Authenticity. What Is Storytelling?

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Contently

FEBRUARY 12, 2018

I was a wide-eyed, frizzy-haired 25-year-old when I first got the offer of a lifetime: to be in charge of content for a small tech company called Contently. You need to create content that will educate and inspire your target audience and drive meaningful business results. It read: “Those who tell the stories rule the world.”

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Outgrow

APRIL 9, 2024

Separating B2B and B2C branding for audience-led storytelling. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! Those are the biggest challenges and opportunities for deploying AI tools across any enterprise for business. Saksham Sharda: Hi, everyone.

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Integrated B2B

MAY 28, 2019

In Denmark, small- to medium- sized B2B companies are emerging as sustainability superheroes through storytelling. In a market where the Sustainable Development Goals are hot, how can companies use storytelling to gain a competitive edge and bolster partnerships? Sustainability storytelling step by step.

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Marketing Insider Group

APRIL 15, 2024

These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. Image Source: Inc.

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Biznology

OCTOBER 24, 2014

Though most small business owners do not have the resources to attend Ad Week events, let alone implement the technology discussed in the sessions, there are some tidbits that apply to every business no matter the size or scope. She specializes on the topic of small business tips and resources.

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Marketing Insider Group

APRIL 17, 2023

What Is Brand Storytelling? By Michael Brenner A great story can capture and keep anyone’s attention – so why not turn your brand into the best storyteller of them all? Our article on brand storytelling has everything you need to create a brand that connects with its audience through stories. No problem.

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Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another. Want to improve your small business with better accounting and informed financial decision-making?

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Stevens & Tate

SEPTEMBER 24, 2020

Effective storytelling is important in not only helping consumers identify what their problems and needs are and presenting your products or services as a solution, but in helping them to relate to your business on a personal level. What is digital storytelling? That’s not what your goal should be. Use Real Stories.

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Content Marketing Institute

AUGUST 2, 2018

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. That’s the sweet spot for marketers who see technology advances as methods for evoking emotional engagement and serving specific business goals. thanybethanybe Click To Tweet.

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Convince & Convert

MAY 23, 2016

As every business leader and speaker knows, identifying a story that will work to unify your troops or sway your customers is easier said than done. More often than not, storytellers hit a wall, or fear they have nothing to draw on. Anecdote’s Storytelling for Leaders program. Storytelling Coach, Terrence Gargiulo. “

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Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. The fundamentals of growing a SaaS business. De-risking the journey to scale a business by focusing purely on value-driving activity. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. Saksham Sharda: Hi, everyone.

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Martech Advisor

NOVEMBER 5, 2019

This means we are competing in a global marketplace against brands both big and small. Learn More: Storytelling, and Rebranding. Break through with digital storytelling and personalized marketing automation. Over the past few years two huge trends have formed to help marketers break through: Digital storytelling.

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Biznology

JULY 27, 2016

Why Gaming is Good for Business. Savvy local businesses, public libraries, and art museums are quickly catching on to the game’s marketing potential. As a result, businesses can use the game as an opportunity to promote their services and sell more. What Pokémon Go says about the Future of Storytelling.

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Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. This is a template for storytelling called The Hero’s Journey.

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Content Standard

MARCH 22, 2018

Once upon a time there were businesses, and businesses needed to sell things to survive. So those businesses brought in salespeople, and marketers, and advertisers, and eventually PR and communications teams as they grew and grew. Life was good for good businesses. But what is a chief storyteller exactly?

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Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

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Outbrain

NOVEMBER 1, 2021

Small businesses are often faced with the challenge of marketing effectively on limited budgets and resources. Compared to the big brands, this may seem to leave few options for small businesses to promote themselves and reach their target audiences. However, nothing could be further than the truth. Local advertising.

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Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. Tie keyword ranking to your services, results, and your client's business goals.

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Integrated B2B

OCTOBER 1, 2018

Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. I asked her to share some of the insights she had gained from the programme to date. Courage to innovate. Overcoming challenges.

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Content Standard

NOVEMBER 11, 2016

I once worked with a client that, like many other small businesses, relied on an advertising-heavy model. Fast forward a few years to today, though, and many content marketers are talking about the need for quality storytelling. Storytelling, while content based, still represents a shift in the paradigms of content marketing.

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Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. Skilled CMOs are at the forefront of the application of tech and data science, ensuring the right balance of tech and human expertise across their organizations and that data is being used to answer the right business questions.

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Salesforce Marketing Cloud

FEBRUARY 26, 2024

We’ve all heard it’s important for businesses to be data-driven. To be successful, businesses need employees who can explore, understand, and communicate with data. Tableau is the AI-driven analytics platform that helps you prep and manage your data, uncover and solve problems, and make better and faster business decisions.

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Marketing Insider Group

MAY 12, 2015

In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. Back to Levitt’s point, companies aren’t in business to sell things, they’re in business to satisfy customers. The same goes for your internal brand storytelling.

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Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. No one else in the industry has an events business that’s as compelling as ours.

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Content Standard

OCTOBER 24, 2017

Brand storytelling is great when you’ve got a multimillion-dollar budget and endless possibilities for creativity. But not every brand is that lucky; most have little with which to make an impact, especially if they’re small, a start-up, or hitting a very limited niche. but essentially weren’t going to do that.

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Marketing Insider Group

JANUARY 30, 2023

AI and Machine Learning (ML) and Business Intelligence (BI) are indeed game changers. I loved the combination of velocity and scale – doing things faster with greater scale makes for increased business impact, faster. Who doesn’t want that – now! Building alerts that drive action in a continuous cycle with automation at the core.

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Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. Small businesses can achieve success in competitive content areas by taking their own unique slant on a common topic. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. Quick Takeaways. SPARK by ADP.

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Hubspot

APRIL 26, 2017

HubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. Orbitz knew what was on their audience's mind and created an online quiz that addresses this burning question -- specifically for business travelers. How to Get Started with Interactive Storytelling. 1) The Wall Street Journal.

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Integrated B2B

SEPTEMBER 20, 2018

The SDG Accelerator programme supports small- to medium-sized Danish companies in creating new solutions to positively impact the Sustainable Development Goals (SDGs). Why target small- to medium-sized companies? Furthermore, small and medium companies are very agile, adding a layer of flexibility and boldness to the mix.

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Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. In our automation space, for example, our content is more about educating small to medium sized businesses that automation is affordable, can help them be more competitive, and is not as hard to do as they might think. You have to work backwards from the audience.

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Bluetext

MAY 21, 2021

It’s no secret that any business striving for success has to find a way to differentiate themselves from their competition. The same goes for companies operating in the government contracting arena, where players big, small, old, and new, are all looking for ways to get their messages into the market uniquely. Enter: Bluetext.

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Launch Marketing

APRIL 5, 2018

It might be because of shared values, like TOMS Shoes’s commitment to give back to society, an inspiring entrepreneur story like AirBnB’s founding, or simply a connection to a brand that has been able to leverage storytelling to connect and appeal to consumer emotions. What is Storytelling? Why storytelling in B2B marketing?

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Spiralytics

JANUARY 11, 2023

Use storytelling to build a brand-customer relationship. Storytelling always works! So, no matter what you do, keep storytelling at the center of your emails to increase your CTR and conversions. Many business people need help to come up with impactful content. Customers don’t want to buy from strangers anymore.

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Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Guest post by Eleanor Hecks.

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