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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

A common oversight among marketers is the assumption that one-to-one marketing is crucial despite evidence from conversion metrics indicating that top-of-funnel awareness and mid-funnel targeting often deliver superior return on ad spend (ROAS). Identity’s significance may vary; it is crucial, but not always to the degree presumed.

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How Automated Ad Bidding Can Help You Reach Your Campaign Goals

Unbounce

Google’s four Smart Bidding strategies—Maximize Clicks, Target Impression Share, Target CPA, and Target ROAS—are all automated ad bidding options available in Google Ads. Target CPA. Target cost-per-action (CPA) bids for traffic that’s most likely to result in a conversion. Target ROAS.

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Google Dispels Rumors About Bid Strategy Changes via @sejournal, @hoffman8

Search Engine Journal

Google confirms that Target ROAS & Target CPA aren't going away but are being grouped within other bid strategies. Here's how to continue using them. The post Google Dispels Rumors About Bid Strategy Changes appeared first on Search Engine Journal.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Although the company budget affects all departments, these specific KPIs pertain to marketing teams (and therefore sales, too): Customer acquisition cost (CAC) or Cost per acquisition (CPA) Return on investment (ROI) Return on ad spend (ROAS) Cost per click (CPC) — advertisement Marketing spend per customer.

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FuboTV reports big ad gains from Unified ID 2.0

Martech

One e-commerce retailer with a large CRM data set also reported that cost per action (CPA) was reduced nine percent on the part of the campaign using Unified ID 2.0,, and that return on ad spend (ROAS) was improved by 14% higher than the average performance on their campaign overall. year-over-year.

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How to Determine a Bidding Strategy for Different Types of Ads

Hubspot

Value Optimization with Minimum Return on Ad Spend (ROAS). If you're using ROAS as the primary metric of success, this is a good option. If you're using ROAS as the primary metric of success, this is a good option. If you want to spend the full budget and get the highest ROAS, then this is a good bidding strategy.

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6 SEO KPIs Every Search Marketer Should Know

Hubspot

There are a lot of high purchase intent keywords where the ROAS (return on ad spend) in pay per click ads does not make business sense. Cost per acquisition (CPA). Mittelmann remarks, "CPA is typically the KPI I use most to optimize on a daily basis. Return on ad spend (ROAS).