Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. They were unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3 ROAS.

ROAS 87

9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS. Bidding — e.g., max CPA or target value/conversion. driving sales at a target CPA) while increasing their reach and conversion value beyond traditional keyword-based search campaigns.

Ads 87
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Metrics that translate to marketing campaign performance

Choozle

Cost-per-acquisition (CPA). Return on ad spend (ROAS). Cost-per-acquisition (CPA). Cost-per-acquisition (CPA), also referred to as cost-per-action, is a digital advertising metric that measures the dollar amount needed to convert one person.

ROAS 83

Google Dispels Rumors About Bid Strategy Changes via @sejournal, @hoffman8

Search Engine Journal

Google confirms that Target ROAS & Target CPA aren't going away but are being grouped within other bid strategies. Here's how to continue using them. The post Google Dispels Rumors About Bid Strategy Changes appeared first on Search Engine Journal. News Paid Search

ROAS 63

A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

Target CPA (cost-per-acquisition). If you want to optimize for conversions, you can use Target CPA to help increase conversions while targeting a specific cost-per-acquisition (CPA). Target ROAS (return-on-ad-spend): If you want to optimize for the value of a conversion, use Target ROAS to help increase conversion value while targeting a specific return-on-ad-spend (ROAS). They also recommend 50 conversions in the past 30 days for Target ROAS.

How to Determine a Bidding Strategy for Different Types of Ads

Hubspot

Value Optimization with Minimum Return on Ad Spend (ROAS). If you're using ROAS as the primary metric of success, this is a good option. This bid strategy will focus the campaign on the bottom line, so you get the most opportunities while maintaining a minimum ROAS. Target ROAS.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes.

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6 SEO KPIs Every Search Marketer Should Know

Hubspot

There are a lot of high purchase intent keywords where the ROAS (return on ad spend) in pay per click ads does not make business sense. Cost per acquisition (CPA). Mittelmann remarks, "CPA is typically the KPI I use most to optimize on a daily basis. Return on ad spend (ROAS).

CPC 65

Meet OB//3: The Trilogy of Ad Optimization

Outbrain

Now, imagine taking those solutions another step forward in 2021, where the only manual work needed for ad optimization is defining your budget (no matter how capped), important metrics (anyone say ROAS?), What’s the secret to great advertising?

CPA 28

The Top 4 Performance Tracking Dashboard Components for Digital Marketing Analysts

QuanticMind

Overview: Format: Single Value Tiles Time Period: Yesterday Metrics: Ad Spend, Cost per Click (CPC), Conversions, Cost per Conversion (CPA), Revenue, Return on Ad Spend (ROAS).

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How D2C healthcare marketers can stay flexible in 2021

Liveintent

ROAS is going to go down. As a result, the brand saw almost 1,000 post-click conversions, a 183% ROAS, and a CPA that beat out its social campaigns.

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7 Key Metrics to Help You Analyze Your Facebook Ad Results

Magisto

Return On Ad Spent (ROAS). Cost Per Action (CPA). #1 2 Return On Ad Spent (ROAS). Of course, if you are advertising your brand or just raising awareness, you may not have ROAS of a 100% or more. And that’s what ROAS is for most marketers. 7 Cost Per Action (CPA).

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PPC Automation: Why and How to Implement It

Ladder.io

Increase your ROAS: PPC automation tools, if implemented correctly, can optimize your ads’ performance and increase yourreturn on ad spend (ROAS). It is done at a set target cost per acquisition (CPA).

PPC 52

choozlechat: Learning from your holiday marketing strategies with Megan Dyer

Choozle

MD: It’s important to keep the cost per acquisition (CPA), return on ad spend (ROAS), and a customer’s average lifetime value in mind. This means it’s possible that the CPA may end up being way more cost effective than at other times of the year. Kate Marshall, Marketing & Communications Manager, Choozle: It seems like holiday marketing strategies always get pushed to the last minute —especially since time is such a precious resource in Q4.

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What Will a World Without Cookies Mean for the Open Web? Outbrain’s Point of View

Outbrain

Outbrain’s proprietary Conversion Bid Strategy allows our clients to input their CPA or ROAS goal of choice, and automatically optimize their campaign to hit their goal, every time. The end of cookies doesn’t mean the end of personalization.

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Why is My PPC Performance Bad? Part I: How to Identify Root Cause

QuanticMind

So it also might come as no surprise if you find your boss breathing down your neck, asking “Why has our ROAS dropped from 150% to 130% over the past month?!” After doing a quick cost-benefit analysis to determine whether or not you can make a comfortable living by leaving your job right now — and realizing you can’t — you are now tasked with figuring out why Return on Ad Spend (ROAS) dropped so significantly, and ultimately why your PPC performance is suffering.

PPC 40

Big List of Digital Marketing Acronyms

TrueInfluence

CPA = Cost-Per-Acquisition/Cost-Per-Action. ROAS = Return On Ad Spend. How can you keep up with all the acronyms in digital marketing? You just can’t, but you can try. Use this list to pick up some fresh knowledge.

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A/B Testing: The ABCs of Paid Social Media

Anyword

However, we found that while the startup had a high CTR and a low CPC, the best engagement and return on ad spend (ROAS) came from women over 35. For example, if you have a target CPA of $8, you can use that as your benchmark.

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How to Get Started with Performance Marketing

Outbrain

CPA stands for Cost Per Action, and it measures campaign performance according to a specific desired action you want the target audience to take, such as downloading an ebook, signing up or subscribing, purchasing an item, or some other action.

CPM 35

3 digital marketing KPIs to tie back to your business goals

Choozle

Measurement: CPA. CPA, or cost-per-acquisition , is a digital advertising measurement that will tell you how many conversions your campaign has gained. In e-commerce, the CPA will—more than likely—represent a dollar amount that you can tie directly into sales, but here we’ll relate it more to B2B and receiving qualified leads. Measurement: ROAS for retargeting campaigns.

CPA 43

Whats Trending in Marketing For February 2020

Stevens & Tate

Google Ads enable bids simulator for target ROAS, budget simulator for Maximize clicks, conversions. The bid simulator has only been available for manual and Target CPA bidding. It’s now available for Target ROAS campaign.

ROAS 56

Manual Bidding is Inefficient: Why You Need Automation for Paid Search Optimization

QuanticMind

Improve Your CPA. Instead, you receive the best margins for each conversion, improving your cost per acquisition (CPA) immensely. Some strategies include: Enhanced Cost Per Click (eCPC) Maximize Conversions Target CPA Target ROAS. By analyzing historical performance data and the competitive bid landscape, automation technology could discover that actually increasing bids for more low converting keywords brings better ROAS than your original strategy.

ROAS 40

A Guide to Choosing the Best Paid Search Management Software

QuanticMind

Optimize conversions while targeting a specific (CPA). Target cost per action (CPA). Optimize for conversion value while targeting a specific ROAS. Target return on ad spend (ROAS).

5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

Facebook’s own testing of this ad type found an average of 34% improvement in incremental ROAS, 10% improvement in lift, and 6% lower cost per incremental purchase compared to carousel-only ads.

Ads 99

17 Best Paid Media Tools for Marketers

Single Grain

Harnesses the power of machine learning to reduce CPA and CPC, and improve key PPC metrics, like CVR and CTR. Automated bids and budgets help meet goals for traffic, ROAS, CPA and conversions. Enjoy lower CPC and CPA than other similar Google Ads campaigns.

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Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

QuanticMind

As an example, if your business goal is to achieve a monthly ROAS of 150%, revenue should be a part of your optimization metric, meaning you would increase bids on keywords generating more revenue, and decrease bids on keywords generating less revenue. If your goal is to hit a CPA of $20, conversions would be a part of your optimization metric. Profit Maximization, CPA, Brand Presence, etc?)

PPC 40

SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. . To test different attribution models, Google recommends first defining the most important metrics against which to test: conversions (at the same cost-per-action or CPA) or revenue (at the same ROAS).

Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

QuanticMind

So by way of example, let’s say you want your keyword group to maintain 220% ROAS while maximizing revenue. The portfolio bidding algorithms would use data from clicks and conversions to bid up the more valuable keywords that drive revenue while simultaneously bidding down other keywords to stay within the ROAS limit.

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The ‘3 R’s of PPC’ — AKA The Last PPC Audit Guide You’ll Ever Need

DAGMAR Marketing

Your options to manage and measure this aspect of the prospect journey included these controls, conversion types and metrics: Landing pages Conversion types Conversion tracking Call tracking from ads Call tracking from pages Tracking messages & chats Click-Through-Rate Conversions & Conversion rates Cost-per-conversion, return-on-ad-spend (ROAS). What time of day do you get the most conversions at the best CPA?

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA. The campaign yielded a 346% increase in sales and delivered a ROAS (return on ad spend) of 175%.

Ads 52

How to Manage Your PPC Campaigns During Summer Vacation

Outbrain

If you want to make sure you are reaching your KPIs, CPA, and ROAS, Outbrain Conversion Bid Strategy (CBS) will do the magic of automated optimization. For our northern hemisphere readers, you’ve probably noticed the temperature soaring, and yes, summer is definitely here.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Smart Bidding strategies: Target CPA (cost per acquisition): Target CPA sets bids with the goal of getting the most conversions possible while reaching your average cost-per-acquisition (CPA) goal. Target ROAS (return on ad spend): Target ROAS aims to maximize revenue or conversion value based on the target return on ad spend you set. The ROAS formula is: Conversion value/ ad spend x 100%.

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choozlechat: programmatic for brands with Mack Leahy, AKIRA

Choozle

ML: For an overall business strategy, we always tie this back to return on ad spend (ROAS). Because someone has shown interest, the goal is to get them to purchase, so we’ll look at a specific CPA. Kate Marshall, Marketing & Communications Manager, Choozle: Mack, this is an important question. If you could only have one accessory for the rest of your life, what would it be? Mackenzie Leahy, Senior Acquisition Marketing Manager, AKIRA : Hair Tie. Haha, does that make me boring?

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Smart Bidding: The Pros and Cons of Using Google Automated Bidding

QuanticMind

Current hallmark strategies include Maximize Conversions, Target CPA, and Target ROAS, among others. Included in the Google Recommendations tab is a recommended list of campaigns to apply smart bidding (typically with Target CPA). How Smart is it Really? Google Conversion Optimizer, automated bidding, smart bidding.

CPC 40

Google Ads: The Definitive Guide (2018 Update)

SendX

Target CPA: This little dude optimizes your bids to get maximum conversions based on previous behaviour. Target ROAS: ROAS = Return on Ad Spend. This strategy will help you in getting the maximum ROAS, closer to your goal. If you want the maximum ROAS from your ads, go long. And a target CPA. You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages.

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4 common COVID business scenarios and how to manage them to prepare for recovery

Ledger Bennett

Focus on high ROAS campaigns – maintain investment in high performing direct activity, like search. Balance investment scale back with no loss to lead volume (market CPA reduction results in no decrease in leads).

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cost Per Action (CPA) – CPA can be referenced in a few different ways. Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA. Return on Ad spend (ROAS) – is the measurement of how many pounds you receive for every pound that you spend on advertising.