How to Optimize Your Paid Media Campaigns for Better ROI
Marketing Insider Group
OCTOBER 28, 2024
Pay close attention to metrics like click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). Different platforms offer various bidding options, such as manual CPC, cost-per-acquisition (CPA), and automated bidding, which adapts in real time based on your campaign goals.
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