How to Fine-tune Your Target ROAS

QuanticMind

Many bidding platforms offer some form of Target ROAS bid policies. These strategies will typically try to maximize the volume of a revenue metric, at a designated ROAS (Return On Ad Spend) value. How do you know what ROAS target will actually result in the highest profit?

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How To Measure Paid Media ROI (ROAS)

bizible

Before we cover how to measure paid media ROI (or return on ad spend - ROAS), we’ll first discuss some other key paid media metrics. The majority of paid media channels operate on a pay per click (PPC) or pay per thousand impressions (PPM) model. ROI / ROAS.

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Driving “Profit Maximization” in your PPC Bid Optimization Strategy

QuanticMind

As a digital marketer, you might find yourself wishing that your PPC bid optimization strategy could always maximize profit margins. That revenue data is imperative to driving profit focused PPC optimization.

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The Ultimate Guide to PPC

Hubspot

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. Benefits of PPC. In other words, PPC is your shortcut to getting to the top within your niche. PPC Ad Copy.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation. How to Gauge the Success of Your PPC Campaign.

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PPC FAQs: Our Most Commonly Received PPC Questions

EMagine B2B Blog

As a result of this ongoing client interaction, we’ve compiled the list of the most common PPC questions we’ve received over the years. The PPC FAQs below are available to help you get started on your journey to what has now become the most popular advertising method.

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Why Your PPC Agency Needs to Focus on the Full Funnel

bizible

Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. What Defines Success for a Traditional B2B PPC Agency?

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The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy

QuanticMind

With so many nuanced opportunities to capitalize on and so many industry developments to stay abreast of, one of the most valuable skills to develop as you grow your career is performing regular PPC program audits across Google Ads, Bing, and Google Analytics et al.

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Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

QuanticMind

Let’s cut right to the chase: there are various PPC bidding optimization techniques and practices floating around, but portfolio bidding is probably the right one to use, provided you have a large program. Plus, it discusses some of the blockers and limitations to fully optimized PPC bids.

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Top 10 PPC Trends for 2020

Valasys

Marketers need to keep abreast of the evolving PPC trends in all the spheres of digital advertising – from paid searches to remarketing & from paid social to the strategies for multichannel attribution. The PPC trends 2020: Gearing Up for the New Dawn in Digital Marketing.

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Why PPC Automation Technology is the Future of Paid Search

QuanticMind

As Google introduces new tools and features, advertisers must change their PPC strategies and adapt. One big shift has been an increased interest in PPC automation technology. But PPC automation tools aren’t just the latest trend. What Can PPC Automation Technology Do?

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The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

But what they might not realize is how much PPC budget they need to succeed, or the value of their ad spend. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role.

Segmenting Data to Improve PPC ROI

QuanticMind

Most decisions pertaining to PPC are based on data relating to different metrics, for example: if devices are showing contrasting performance, you’ll want to use Mobile and Desktop device modifiers. The post Segmenting Data to Improve PPC ROI appeared first on QuanticMind.

The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

In 2019, businesses are investing more in PPC performance marketing than ever before. PPC managers can no longer afford to experiment with changes and learn from trial and error. PPC automated bidding is the key. 6 Ways Bid Optimization Technology Prevents PPC Performance Issues.

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The ‘3 R’s of PPC’ — AKA The Last PPC Audit Guide You’ll Ever Need

DAGMAR Marketing

Unless it’s your job to understand PPC, that’s certainly what it looks like at a glance. In this guide, I’ll share how you can use this approach to tame the wild paid search beast and give you specific to-dos for an audit process that will result in better performance from your PPC budget.

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

Should you be focused on keyword revenue-per-click in your PPC campaigns? Building a keyword list and then collecting data about keywords is paramount in search engine marketing, especially if you’re looking to optimize PPC campaigns. PPC Keyword Value.

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. PPC Keywords: Research & Match Types.

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Why is My PPC Performance Bad? Part I: How to Identify Root Cause

QuanticMind

By now you know that meeting business goals is essential for the growth of a company and an important way to ensure you are getting the most out of your PPC program. With so many avenues to explore, how on earth will you identify the root cause of PPC performance?

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Automating PPC with the New Google Ads

QuanticMind

The rebranding effort goes far beyond mere marketing semantics, both simplifying Google’s advertising options and offering unprecedented opportunities for automating PPC campaigns. For the purposes of automating PPC campaigns, the infusion of Adwords with machine learning is of the most interest. Specifically, there are at least five significant ways that marketers can automate PPC campaigns through Google Ads. Automate Your PPC Campaigns.

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8 Ways to Improve PPC Campaign Management

QuanticMind

You might often hear marketers tell you to take the time to carefully execute PPC campaign management for optimal performance, then you can simply “set it and forget it.” But experienced marketing managers know that PPC campaign management and optimization aren’t static disciplines. Reviewing how your audience reacts to and interacts with your PPC ads can also provide you with new insights that make your campaigns even more effective.

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Why is My PPC Performance Bad? Part II: How to Identify Poorly Performing Dimensions

QuanticMind

Going back to the above “red t-shirt” example, there might have been a drop in available male t-shirts month-over-month due to dwindling inventory that caused Return on Ad Spend (ROAS) to decrease, yet males were still clicking on ads (but couldn’t convert because there was no inventory to buy).

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Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

QuanticMind

At this point, you should be a wizard (or wizardess) when it comes to troubleshooting PPC performance issues. Taking the same principles as ROAS, you would bid higher on keywords generating more conversions, and down on keywords generating fewer conversions.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

In fact, while you may know a lot about PPC, you’ve never actually sat down and documented how you make magic happen with PPC. Especially given the fact that developing a competitive PPC strategy isn’t as easy as it used to be. Your PPC Strategy Checklist.

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A Detailed Guide to Building a B2B PPC Report

Directive Agency

With so many different metrics and data points to analyze, it can be difficult to figure out exactly what needs to be included in a PPC report, and why. PPC Reporting Software and Tools. We have checklists for all of our PPC teams to do on a daily basis. Write weekly PPC update.

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How to Use Audience Bid Modifiers to Drive PPC Performance at Scale

QuanticMind

PPC advertising has always been keyword-focused, but audience targeting features are now more advanced when it comes to improving campaign performance. Smart Bidding strategies include Target CPA, Target ROAS, Maximize Conversions, and Enhanced CPC.

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. The Search Campaign Structure is one of the most important elements to the success of a PPC campaign. PPC Keywords: Research & Match Types. PPC Description: The description can be up to 80 characters long. PPC Bid simulators.

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

Thanks to automation, you can easily set and forget your PPC campaigns, letting Google Ads do the heavy lifting for everything from optimization to simplifying campaigns to targeting the right prospects. However, as your PPC campaign initiatives expand and evolve, so do the corresponding maintenance obligations. While focusing on conversions can help you nurture leads and realize higher revenue from your PPC efforts , you also relinquish control of how your bids are set.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Advantages of PPC. That’s where PPC can help.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. higher ROAS than desktop. . .

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17 Best Paid Media Tools for Marketers

Single Grain

For instance, the Audience Targeting report can be used by PPC managers and brand strategists to refine their ads strategy for a targeted audience. Related Content: 10 PPC Trends You Can’t Ignore in 2020. PPC best practices. How to Gauge the Success of Your PPC Campaign.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Advantages of PPC. That’s where PPC can help.

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Manual Bidding is Inefficient: Why You Need Automation for Paid Search Optimization

QuanticMind

Advertisers have managed PPC optimization manually since the beginning of Google Adwords. There are lots of ways to use automation technology for PPC management. Here are some of the many benefits of automated bidding for PPC optimization: Fully Leverage Market Data.

A Guide to Choosing the Best Paid Search Management Software

QuanticMind

What if you plan to expand your strategy to include Bing PPC, but it isn’t supported by your current software? Failing to maximize the value of data insights for your PPC strategy makes it difficult to keep up with the competition. Target return on ad spend (ROAS).

Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Many PPC managers today prefer to use manual bidding because it’s highly customizable. The most advanced automated bidding solutions use artificial intelligence (AI) and Machine Learning to make informed bid changes faster and more accurately than any individual PPC manager ever could.

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How to Tell if You’re Wasting Money on Google Ads

QuanticMind

No matter how basic or complex your PPC program is, you’ll have all the tools you need to work through and discover your wasted ad spend. For super high volume/ low-value conversions, we recommend using a ROAS threshold instead of conversions. Then create an ROAS column (Revenue/Cost).

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Making Big Data Actionable for Paid Search Optimization

QuanticMind

Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising, Google Ads, etc… it’s the marketing channel that has the biggest opportunity to truly optimize, and do so based on hard statistics. Sophisticated PPC Campaigns are Generating Big Data Sets.

6 Google Ads Trends You Can’t Ignore in 2020

Single Grain

If you want to get more leads and sales, you’re going to have to do some pay-per-click (PPC) advertising. Smart Bidding works for a number of PPC goals, including: Target CPA : Generate new leads and customers for your desired cost per acquisition.

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Amazon Ads: The Ultimate Guide to Starting Your First Ad Campaign

QuanticMind

Just like with Google PPC, Amazon ads are a way to get your products at the top of search results when people shop on Amazon. Compared to search PPC, where ads appear at the top of search results, there’s a lot of flexibility on where Amazon ads can appear.

QuanticMind’s 5 Most Popular eBooks of 2019

QuanticMind

And we’ve also examined how the path to great PPC is comprised of a combination of big data, machine learning, and human experience. Machine Learning Powered PPC Optimization: The Modern Methodology to Best-In-Class Bidding. PPC bidding optimization has come a long way over the years.

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Improving Attribution with View-Through Conversions

Directive Agency

It’s important to look at the different subsets of your marketing campaigns (from SEO, to PPC, to local advertising, the list continues…) both individually and holistically – analyzing both the conversions you are generating, and from which campaigns you are collecting them.

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