Martech

NOVEMBER 27, 2023

Stretch your resources with generative AI blog posts, subject lines and more (beta) If your team and budget have shrunk, these generative AI capabilities enable you to do more with less and make sure you spend your time on the tasks that matter most. Edit marketing emails. Enroll contacts in sequences (beta).

Enterprise Management 103

Enterprise Management Hubspot Paid Search Agency Work Management 103

Martech

MARCH 4, 2024

This saves time and greatly expands what your marketing team can accomplish with limited resources. Personalizing an email can increase its effectiveness, so when you discover that you have first names in your email database, you change your subject line or salutation to include it. Recover quickly.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Work Management Automation 131

Stevens & Tate

SEPTEMBER 26, 2023

Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. In fact, studies show that robust email marketing strategies have an ROI of about 4400%. If your email marketing performance is subpar, there are several strategies you can implement to ensure better results.

ROI 101

ROI Email Marketing Marketing & Strategy Marketing Strategy 101

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. These errors can sabotage your efforts, waste resources and damage your brand’s reputation.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Act-On

DECEMBER 7, 2023

Pre-built templates for emails and landing pages to create a consistent brand look. What onboarding resources exist? Having solid resources and real-time support ensures your team doesn’t hit walls, stumble around in the dark, and become frustrated. Do they have a dedicated contact to guide you through that process? A/B testing.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. That’s why every firm must have well-designed product release emails. Current and prospective customers subscribe to emails to be among the first to know about new product releases.

Product 257

Product Effectiveness Template Marketing Automation Services 257

Hubspot

MAY 19, 2016

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called " dead ," " not dead, evolving ," and even " dead, again." To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

Launch Marketing

JUNE 21, 2023

Google sets a limit of 400 scheduled emailed reports per user view. Enter the email address in the “From” field, Enter the list of email addresses in the “To” field, specifying the recipients Add a subject line, select the desired attachment format Click “Send.” Use Google Tools.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Marketing Insider Group

MAY 30, 2023

AI solutions can reduce costs and maximize resources, ultimately increasing their ROI in the long run. AI can collect and analyze user data quickly and curate personalized recommendations for your audience. When used correctly, AI tools can also help small businesses: Enhance productivity and performance. Increase ROI.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Contently

APRIL 4, 2023

Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal. No problem!

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. Instead, marketers need to send better emails.

Email Marketing 107

Email Marketing Gartner Peer-to-peer Privacy Policies 107

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. Email marketing generates $42 for every $1 you spend on your email campaign.

Work Management 288

Work Management Marketing Management Email Marketing Planning 288

Optinmonster

MARCH 4, 2024

Split testing is a method used to compare two versions of a web page, email, or other marketing asset to determine which one performs better. Cost Efficiency: By making data-driven decisions, you minimize the risks associated with large-scale changes, ensuring that resources are allocated efficiently and effectively.

Multivariate analysis 84

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 84

Vision6

APRIL 25, 2023

Welcome emails are a great way to give your new subscribers or customers that warm and fuzzy feeling. However, to see it as only that is a considerable underestimation of the power behind the welcome email. Implementing an onboarding email series creates connection, loyalty, increases credibility and improves results.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Litmus

AUGUST 15, 2023

If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. Read on to discover how you can harness the power of dynamic email content to create super-duper engaging and personalized emails. Why use dynamic email content?

Content 87

Content Bundling Display Segmentation 87

Anyword

SEPTEMBER 16, 2022

Here, we take you through what a cold email pitch is and how to write one effectively (plus, a few templates to get you started). What Is A Cold Email Pitch? Cold email pitches are a great way to reach out to potential clients and begin establishing relationships, but they can be intimidating — and tough to get right.

Copywriting 98

Copywriting Template Sample Work Management 98

Zoominfo

JANUARY 27, 2021

Instead of manually targeting prospects, lookalike modeling automatically produces ideal prospects based on the collective traits of converting customers. It is created using biographical and behavioral data collected on successful leads, giving you an indication of what kind of person or company is most likely to buy.

Ideal Customer Profiles 100

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 100

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? What factors affect email deliverability? What is Litmus Spam Testing? List-Unsubscribe.

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Litmus

JANUARY 13, 2022

With the average ROI of email being 36:1 , more marketers are turning to email to reach their audience and get their message heard than ever before. However, this means more emails are getting sent, which means more competition in the inbox. What aspects of email personalization would you recommend when it comes to A/B testing?

Webinar Metrics 70

Webinar Metrics Personalization Ideal Customer Profiles Click Rate 70

Rev

JULY 15, 2019

Email marketing can be unpredictable. With no tried and true formula for success, email marketing strategies that work for one company might flop for the next. So how can we learn from our peers and competitors when it comes to the email marketing experience? Email marketing is all about continually improving your message, how?

A/B testing 114

A/B testing Email Marketing Marketing Analytics Tools Peer-to-peer 114

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Optinmonster

NOVEMBER 11, 2023

Do you want to learn about the different types of emails? Emails are pivotal in keeping us connected. However, not all emails are the same. There are various types of emails, each serving a unique purpose and audience. You may also consider sending a discount or special offer in your welcome email. Let’s go!

Lead Ranking 75

Lead Ranking Newsletter Email Marketing Lead Scoring 75

Contently

FEBRUARY 21, 2023

The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative. In practice, this may mean using a different email subject line for recipients based on their current funnel stage or geographic location, as one example.)

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Want to jump ahead? Video Tips.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Litmus

JUNE 17, 2022

A sure-fire way to engage email subscribers is with dynamic email content. Tailoring an email to the subscribers’ wants, likes, and needs will encourage them to engage with the content more, as it’s something they will be interested in, making them more likely to convert. Why use dynamic email content? Collect your data.

Bundling 83

Bundling Content Segmentation Display 83

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. AI takes the guesswork out of email marketing, making it more effective and efficient.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Stevens & Tate

OCTOBER 3, 2022

Marketing campaigns were often built using subjective creative instinct and little else. The use of data allows businesses to make much better use of their resources, thereby making your data driven creative efforts more successful as well as more cost-efficient. Locate Where Your Audience Is. Create More Relevant Content.

Advertising Agencies 116

Advertising Agencies Creativity Advertisements Advertising 116

Porch Group Media

OCTOBER 24, 2022

However, one channel has withstood the test of time and that is email. Did you know that the first email was sent in 1971 ? The first network email was sent by computer engineer Ray Tomlinson in 1971. The email to himself said “something like QWERTYUIOP”. Today, email is more vibrant than ever. are making cuts.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Vidyard

FEBRUARY 12, 2020

After all, today’s companies have more ways of communicating with their employees than ever before, from email newsletters to live meetings to Slack. Asynchronous video messages allow team members to avoid long explanatory email threads and collaborate effectively, even if their work hours are different. Update and Announcement Videos.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Navigate the Channel

JANUARY 25, 2024

It encompasses a wide range of marketing activities, from personalized product recommendations on eCommerce websites to targeted email campaigns and customized content recommendations on social media platforms. This includes personalized email subject lines, website content and social media advertisements.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Only B2B

AUGUST 21, 2023

This targeted approach significantly enhances the efficiency of lead generation efforts, allowing businesses to focus their resources on prospects with genuine potential. It’s a time-consuming process that involves searching through various sources, collecting and organizing data, and verifying the accuracy of the information.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Martech

OCTOBER 10, 2023

By establishing clear policies and procedures related to orchestration that may span multiple teams, platforms, and product and service lines, organizations can make more informed decisions that are aligned with both business KPIs and customer expectations. Increased transparency. Measurements. Continuous improvement. Enhanced flexibility.

Customer Satisfaction 122

Customer Satisfaction Enterprise Management Work Management Multi-Channel 122