KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4. Learn more here.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Marketing Insider Group

MARCH 11, 2024

Image Source: BuzzFlick So, what are video content goals? Simply put, they’re your roadmap for what you want to achieve with your video content. Knowing your KPIs is your secret to knowing what’s working, what’s not, and where you need to steer your ship next. Each video is more than just a play button.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Webbiquity

APRIL 23, 2024

What’s the Scoop on ROI for Email Marketing? Calculating Your Email Marketing ROI: What to Keep in Mind The return on an investment is calculated by deducting the investment’s beginning value from its ending value. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Writing on the Web

APRIL 27, 2016

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). What do you think?

Business Blogging 100

Business Blogging Analytics Lead Ranking Lead Scoring 100

Hubspot

FEBRUARY 6, 2020

Here’s a high-level overview of what sales engagements are, what resources are available to help facilitate them, and how what you can do to make the most of them. What Is Sales Engagement? Sales engagement also covers in-person interactions, phone calls, and voicemails. Engagement analytics.

Resources 77

Resources Rules Allocation Work Management 77

ClearVoice

JUNE 6, 2022

Congratulations on working consistently on your blog — but are your posts getting you the most traction for all that hard work? There are many benefits to having a library of posts on your blog, including greater trust with your audience and increased search engine rankings. What makes the best content for SEO?

SEO 98

SEO Ad Frequency Eye-Tracking Keywords 98

ClearVoice

SEPTEMBER 20, 2022

If you’ve been publishing content on your website or blog for a while, it may seem like you’ve covered every topic under the sun. Instead of sticking to an internal perspective, guest blogging allows your business to work with an external writer or industry expert who can bring a new and fresh approach to your blog.

Marketing & Strategy 52

Marketing & Strategy Blogger Custom Publishing SERP 52

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

ClearVoice

MARCH 29, 2023

Generating conversions is the holy grail of all blog goals. In this guide, you’ll learn why your content doesn’t convert and what you can do about it. Table of Contents Why don’t blogs convert? A blog that gets decent traffic may still fail to generate conversions if it contains the wrong keywords.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Zoominfo

MARCH 4, 2021

And what are one of the most difficult methods of lead generation? Cold calling — or really any form of cold outreach. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Marketing Insider Group

MAY 16, 2023

Image Source: Giphy What is this, the zombie apocalypse? What robots can do is give human writers a starting point via suggested topics or outlines, ultimately freeing up time for humans to write even funnier, more entertaining, and engaging content. A few whispers of crazy AI claims and the entire marketing community is up in flames!

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Hubspot

FEBRUARY 4, 2020

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?". Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases.

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. When you sit down to write, what are some of the questions you ask yourself? If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Come up with the purpose of your enterprise blog.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Valasys

JANUARY 9, 2023

Have you heard the term “MarTech” being thrown around lately and wondered what it means? The best MarTech solutions will allow marketers to apply analytics not only during campaign setup but also throughout a campaign’s lifetime. What Are the Benefits of Using MarTech? Guide To Start a MarTech Blog In 2023.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40

Hinge Marketing

APRIL 17, 2023

Your strategy will specify what type of content will be useful to your target clients at various stages of the buying process. A content strategy lays this out and identifies exactly what is needed at each stage. What types of offers are required at each stage? What do the offers look like and how are they worded?

Lead Generation 115

Lead Generation Lead Ranking Planning Marketing Websites 115

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

BOP Design

JANUARY 25, 2022

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports? If you want to dive deeper into Google Analytics and learn more about the user’s journey on your B2B website, here are metrics we recommend you keep an eye on. Bounce Rate. Learn more: Key metrics to track for B2B marketing.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Marketing Websites Google 107

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Chorus.ai: Analyzes your sales calls to identify talking points that resonate most with prospects.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

APRIL 18, 2024

I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI? Available resources. What’s your budget? What type of customer support are you looking for? Target users. Integrations. Desired outputs.

Marketing AI 123

Marketing AI Paid Search Agency Generation Enterprise Management 123

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Only B2B

FEBRUARY 28, 2024

Distinguishing and securing deals can often feel like navigating a complex pattern — wasting valuable time and resources. Must Read: What are the Benefits of B2B Intent Data? This focused approach ensures you invest your time and resources in the most promising opportunities. Intent is the lifeblood of sales.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Only B2B

MARCH 6, 2024

And what creates the curves and turns in the journey is- marketers and salespeople focusing on the vanity metrics like: Impressions and clicks. Outreach volume (calls, emails, social media) Session duration and bounce rate. You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 114

Analytics Enterprise Management Work Management Business 114

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

SalesIntel

DECEMBER 6, 2023

What are Sales Tools? What problems do sales tools fix? Lack of visibility into the sales pipeline and forecasting accuracy, making it difficult to plan and allocate resources effectively. What Type of Software do Salespeople Use to Track All Aspects of Customer Interaction? What Is The Most Important Tool in Sales?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? What’s working? What are the reliable tactics that deliver? They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Top Rank Marketing

FEBRUARY 7, 2024

Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024. This signals that digital transformation has reached a high level of maturity, since companies have been using digital tools long enough to know what works and what doesn’t.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Stevens & Tate

DECEMBER 9, 2022

HubSpot’s analytics tools can help to collect data across all of your marketing platforms and provide you with metrics that you can use to the benefit of your marketing campaign. You can use this information to determine what kind of content is more effective or what elements of your blog posts need to be changed.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. What are B2B Buyer Personas? Then, you can personalize the experience by providing relevant content and resources at every touchpoint. Understanding their journey is where B2B customer insights come in. Think about the Greek gods, for example.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

BOP Design

OCTOBER 26, 2023

The Cornerstones of Exceptional B2B Website Design To ascend the ladder of digital trust and efficiency, your B2B website must be more than just aesthetically pleasing; it should serve as an indispensable resource for your prospects and clients. A staggering 75% of users admit to judging a company’s credibility based on its website design.

Design 107

Design Marketing Websites B2B Ethics 107

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. But what is a substitute for the old-good (yet no longer effective) marketing tactics? You can use data and analytics to spot your target accounts and personalize your marketing messages. Let’s start with the reasons for introducing ABM first.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

LeadSquared

DECEMBER 12, 2018

It’s called the SEMrush India Big Blogging Contest. The premise of the contest is simple – write a blog post (on a topic out of 100 predefined options) and promote it in any manner you choose. Data Analytics. How to Power Your Analytics with Creative Insights from Marketing Automation. Online Branding & PR.

Advertising Agencies 51

Advertising Agencies Paid Search Agency Content Marketing Marketing Automation Services 51

The Lead Agency

APRIL 14, 2024

What’s different about 2024? Every year, the industry’s best and brightest share their perspectives to tell the online world what’s coming around the corner. So, what’s different about 2024? What’s really changed this year is the technological landscape that we’re playing in.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. What is B2C marketing? Tracking what they ultimately end up buying. blog posts, articles, videos, etc.),

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115