Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Download eBook Now. Download” is a predictable, low-effort verb, and “eBook” clearly explains what the users are getting in exchange for their information.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

KoMarketing Associates

FEBRUARY 24, 2022

The CMO Council recently partnered with Cvent to publish the “Aligning Strategy, Teams and Tech for Success in a New Era of Events” report, and statistics indicated that the majority of marketers (64%) are only moderately effective or not effective at executing valuable virtual events.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Did they download an eBook, attend a webinar, or do something else? Maybe this means sending the prospect an appropriate eBook based on their interests or sending a related webinar replay. Hardly seems fair, right?

Lead Nurturing 194

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 194

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

With the right report in place, you can tell which programs bring in the most new names. For a more comprehensive deep-dive into what data you should be tracking, download our ebook The Essential 5: Top Reports That Every Consumer Marketer Needs to learn how to take your metrics and credibility to the next level.

Allocation 48

Allocation Marketing Report Multi-Touch Attribution Forecasting 48

KoMarketing Associates

APRIL 21, 2022

NetLine recently published its “2022 State of B2B Content Consumption and Demand Report for Marketers,” and statistics suggested that overall B2B content marketing consumption has increased more than 9% over the past year. Among the most requested types of B2B content were eBooks (43.28%), guides (8.84%), and cheat sheets (8.74%).

Personalization 218

Personalization B2B Content B2B Marketing 218

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. You can become a knowledgeable resource when you provide valuable and engaging content, like eBooks, whitepapers, and informative blogs.

Marketing & Strategy 342

Marketing & Strategy Marketing Strategy B2B Marketing Customer Satisfaction 342

Webbiquity

MARCH 1, 2022

Now, a new report from PathFactory, the Content Engagement Report 2021 , sheds more light on how B2B buyers are consuming content and how B2B marketers may want to adapt in 2022. Here are six key findings from the report. Source: Content Engagement Report 2021 from PathFactory. Buyers are spending more time with content.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. XYZ is back in-stock for a limited time only Free Ebook inside! That’s a lot of stuff to comb through, and the trash button is typically the quickest way to declutter.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Webbiquity

MARCH 7, 2023

It’s not simply a matter of “Here’s an eBook we wrote, go build a Google Ads campaign to promote it,” but rather making proactive suggestions about how to achieve objectives. For lead generation, an eBook may be one tactic. Once it’s developed, how should the landing page be designed?

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

NetLine

APRIL 11, 2024

Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Marketing Insider Group

MAY 3, 2021

A scathing review from the report said, “Most B2B marketers continue to fail miserably when it comes to creating content that buyers find interesting, interactive, or compelling.”. Only 26 percent said they are very to extremely successful, according to a Content Marketing Institute report. The findings? Image: CMI.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Make your eBooks more accessible and digestible by keeping them short, visually appealing, and promising a specific win. Easy-to-digest. Can be instantly accessed.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Hubspot

FEBRUARY 15, 2016

As a marketer, you're probably familiar with the number crunching and data analysis that goes along with presenting a monthly report to your team. How to Create a Monthly Social Media Report. In this ebook, you'll learn everything you need to know to present and prove yourROI from your social media efforts.

Social Media 28

Social Media Media Sample Impressions 28

Hubspot

FEBRUARY 15, 2016

As a marketer, you're probably familiar with the number crunching and data analysis that goes along with presenting a monthly report to your team. How to Create a Monthly Social Media Report. In this ebook, you'll learn everything you need to know to present and prove yourROI from your social media efforts.

Social Media 28

Social Media Media Sample Impressions 28

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Webbiquity

MARCH 2, 2021

Content marketers, on the other hand, are focused on understanding customer questions, doing research, developing content like blog posts and ebooks that answers those questions, and optimizing that content for organic search. They’re viewed as more technical and introverted. But are they really so different?

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency. Hungry for more?

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

KoMarketing Associates

JANUARY 14, 2021

Altimeter recently published its “State of Digital Selling” report, and statistics showed that just 32% of average B2B marketers successfully collaborate with sales to deliver the right content at the right time to convert leads. This is compared to 47% of high-performing B2B marketers who said the same.

B2B Sales 165

B2B Sales InsideView B2B Marketing Data Hygiene 165

The Point

FEBRUARY 28, 2023

Yet industry surveys report that as much as 60 percent of available MDF funds go unused. The sales team may want demo requests but the best option may be a content asset (say, an ebook) that appeals to someone with the problem that your solution can solve. Why are channel partners leaving so much money on the table? . Be realistic.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

The Point

JUNE 23, 2020

Report: Why Demand Marketers Should Expand their Focus Beyond the Lead Click To Tweet. Still, in their newest report: “ It Was Never About Leads: Why Adapting to Buying Groups Is a Must ,” the experts at SiriusDecisions make their most compelling case yet for why measuring leads, if not quite dead, may be less relevant than ever.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Blog posts, eBooks, and other resources about solving this challenge might be consumed. Moreover, 36% say that personas contributed to shorter sales cycles. And who doesn’t want shorter sales cycles, right? Consideration.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Marketing Insider Group

JUNE 1, 2021

According to the CMI (Content Marketing Institute) 11th Annual B2B Content Marketing report , most content marketers are at 81 percent. According to the CMI report, the most popular metrics are website traffic, email engagement, website engagement, and conversions. So, the first question is, do you measure it? Image: CMI.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

SEPTEMBER 15, 2020

Let’s begin to build the case from this report. In our 2020 State of B2B Content Consumption and Demand Report for Marketers , we shared that eBooks were the most consumed content type of 2019. For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list.

Work Management 217

Work Management Content Marketing Management Paper 217

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” But a few stood out as…unexpected.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. eBooks represented 33.6% Thanks to our 2022 Consumption Report, we confirmed this.

Demand 52

Demand B2B Webinar Metrics Intent 52

Choozle

FEBRUARY 7, 2024

According to OXFAM International’s Annual Inequality Report , since 2020, the richest five men in the world have doubled their fortunes. What Does it Take to Feel Rich in America According to a Edelman Financial Engines report, 67% of Americans said they would need at least $1 million to feel rich, up from 57% a year earlier.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing & Strategy 85

ClearVoice

FEBRUARY 3, 2021

What is an ebook? An ebook or “electronic book” is an instantly accessible book with digital pages designed to be read on a computer, tablet or mobile device. Usually downloadable as a PDF, an ebook can be designed with noneditable text and graphic elements. A general guide to ebook length: Short Form (1,500 words or less).

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Case Studies 98

Brandpoint

FEBRUARY 2, 2021

Brainstorming sessions every day and reports drawn by the minute? So, in 2018, we published an eBook titled The Content Marketing Operating System. The eBook breaks down each of these six areas, and provides a few exercises and tools to help you answer questions about your own marketing program. Creativity?

Content Marketing 133

Content Marketing Process Planning Paid Search Agency 133

Martech

MARCH 22, 2024

The interplay between AI’s critical reasoning ability and creative human nuance can easily extend to other areas that require strategic conceptualization and ideation, from creating ways to repurpose an ebook to curating a mood board for a social media activation. Popular AI tools for reporting and analytics: Funnel.io

Marketing AI 110

Marketing AI Content Marketing Enterprise Management Planning 110

Biznology

FEBRUARY 3, 2020

Demand Gen Report. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. White papers, ebooks and articles from Christopher Ryan , who really knows his stuff. And their highly rated event in Cleveland every September. Fusion Marketing Partners.

Resources 171

Resources Research B to B Advertising Agencies 171

ClickZ

JUNE 6, 2020

Ebooks, whitepapers, and guides topped the content demand list, but there’s a twist. As of April 2020, ON24, NetLine’s partner company reported a 33% increase in webinar attendance. Ebooks, whitepapers, and guides top the B2B content demand. The top 10 list shows ebooks, whitepapers, and guides hold the highest demand.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) The report is based on first party data.

Research 52

Research B2B Purchase Intent Paper 52