Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Customers crave genuine, transparent brands. Research and Customer Advocacy.

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

Sana Commerce

AUGUST 28, 2023

Thanks for your interest in the B2B Buyer Report. The report is on its way to your inbox! Table of contents Inside This B2B Buyer Report No matter how long you’ve been in the B2B business, you know that the only constant in this space is change. Sana Commerce respects and protects your privacy. Goals can change.

B2B 52

B2B B2B Sales Work Management Burn Rate 52

KoMarketing Associates

APRIL 2, 2018

Many marketers have turned to influencer marketing to reach out to their target audience in the past, and new research shows it remains a popular tactic in 2018. The “2018 State of Branding Report” from Bynder and OnBrand recently looked at how marketers intend to invest in influencer marketing in the coming months.

Marketing Report 179

Marketing Report Tactics Transparency Marketing & Strategy 179

KoMarketing Associates

NOVEMBER 8, 2019

Marketers have more data than ever before on their target audiences, but new research suggests that many of them are still basic in terms of audience management maturity. The key to better audience management may be harnessing customer data, but previous research suggests that this is still a struggle for many marketers.

Marketing Report 121

Marketing Report Transparency Statistics Custom Publishing 121

Buffer

MARCH 31, 2022

At Buffer, one of our values is ' default to transparency ,' which means that we're a glasshouse – everyone can see what's going on inside. Most people balk at the idea of transparency. This article delves into why you might want to take the transparent approach to goal-setting and achieving.

Transparency 73

Transparency Paid Search Agency Ad Building Co-Registration 73

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.” This results from a.)

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Oktopost

MAY 4, 2023

Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz. Subscribe to the Radically Transparent Podcast: We’re on Apple Podcasts YouTube And on Spotify ​​Keep binging Radically Transparent!

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

ClearVoice

MARCH 18, 2022

All of this must mean one thing — it’s time to check out March’s top marketing and research studies, of course. Digital content marketing studies and research: More than 80 percent of U.S. Apple’s App Tracking Transparency update of June 2021 is still leaving shockwaves more than six months later. The iOS 15.4

Studies 52

Studies Research Paid Search Agency Transparency 52

Martech

APRIL 16, 2024

Take the time to research and find the tool that is the right fit for your needs. You cannot use conversion pixels, as they report user activity to these third-party ad platforms. Yet, it is a step toward a more transparent and trustworthy relationship with your users. Make sure it integrates with your analytics solution.

Analytics 127

Analytics Marketing Analytics Tools Work Management Planning 127

Biznology

JANUARY 15, 2015

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons.

Transparency 80

Transparency Brand Identity Branding Ad Building 80

ClearVoice

OCTOBER 15, 2018

Transparency more important than ever. Recent research from Sprout Social shows that 86% of consumers believe transparency is more important than ever. 86% of consumers believe #transparency is more important than ever #contentmarketing Click To Tweet. Social transparency tools and strategies.

Transparency 76

Transparency Tools Multi-Channel Correlation 76

Oktopost

APRIL 28, 2022

Lee Odden, CEO & Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”. He gets candid about why, before reaching out to any influencer, you must: Do your research to find out what they want to achieve. Meet Lee Odden. Stay in the Loop.

B2B Thought Leadership 174

B2B Thought Leadership Transparency Advertising Agencies Paid Search Agency 174

Biznology

JANUARY 21, 2015

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons.

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Hubspot

JULY 12, 2021

Below, we'll dive into the study's research, explain why some marketers might still want to consider SMS strategies, and note a few takeaways for an effective campaign. 43% of surveyed business owners and digital marketers who use SMS marketing report click-through rates between 20% and 35%. Why SMS Could Be Coming Back Strong.

SMS 101

SMS Research Opt-out Planning 101

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. Be Transparent: Own your expertise while transcending business and product biases.

Media 96

Media Brand Identity Branding Storytelling 96

Marketing Insider Group

APRIL 25, 2023

But another problem, one that is relatively new to our industry, is that their use of AI was kept hush-hush, without any true transparency about the author of their robo-content. For your content to be well-received by both your audience and Google, make sure readers don’t have to ask “who” created your content.

Google 229

Google Generation Guidelines High Quality Lead 229

ClickZ

MAY 24, 2019

LinkedIn has added a new Ads tab on Pages for increased ad transparency. As we’ve reported previously, messaging is transforming the way consumers want to interact with businesses. LinkedIn has added a new Ads tab on Pages for increased ad transparency. Google has updated mobile SERP design to show website names and icons.

SERP 58

SERP Transparency Paid Search Agency Linkedin 58

Content Standard

SEPTEMBER 14, 2018

A 2016 report by MarketingTech found that only 19 percent of consumers were able to tell the difference between marketing and non-commercial content on social media platforms. An August 2018 study by Sprout Social found that “86% of Americans say transparency from businesses is more important than ever before.”

Paid Content 74

Paid Content Transparency Advertising Agencies Paid Search Agency 74

Hubspot

NOVEMBER 12, 2019

isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. When it comes to what time and day you should send an email and days, we found some researched-backed best practices. This isn't a coincidence, either. Image Source.

Research 101

Research CTR Best Practices Open Rate 101

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 98

Paid Content Research Ad Frequency Demographics 98

Navigate the Channel

JULY 24, 2023

Thorough research, references, and detailed proposals aid in finding the right PR agency. The Non-Transparent Communicators Effective communication is the cornerstone of a successful PR campaign. PR agencies that are not transparent about their strategies, progress, and results may not be working in your brand’s best interest.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Contently

OCTOBER 20, 2016

The New Yorker is the gold standard for investigative and cultural reporters. So when I saw there would be a panel called “Reporting for Reform: When Words Change Lives” at The New Yorker Festival, I wanted to go to learn more about the magazine’s philosophy and process. Sources humanize our research.

Tips 60

Tips Transparency Press Social Media 60

Salesforce Marketing Cloud

JULY 5, 2023

Today, more users are comfortable with companies using relevant personal information transparently and beneficially. In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. That’s up from 52% the year prior.

Design 96

Design Personalization Ethics Ad Exchange 96

Salesforce Marketing Cloud

AUGUST 28, 2023

In our annual State of the Connected Customer report , 81% of customers said they expect faster service as technology advances. Let’s take a deeper look at the report’s finding through four guiding principles for marketers. Read the report 1. So, where is the balance?

Privacy 97

Privacy Transparency Trust Marketing Paid Search Agency 97

Martech

JANUARY 11, 2024

It provides visibility into real-time omnichannel performance data, predictive modeling, and transparent reporting throughout the campaign lifecycle. Chatmeter’s Pulse AI: Signals gives brands real-time insights into customer and location feedback through reports and data analysis.

Marketing AI 99

Marketing AI Advertising Agencies User-Generated Content High Quality Lead 99

sagefrog

JANUARY 24, 2024

Our research made one thing clear: the future favors those who embrace data, customer-centricity, and short-term adaptability. Coupling this with refined reporting processes transforms raw data into actionable intelligence. Reporting turns complex analytics into clear narratives, providing marketers with streamlined insights.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Tony Zambito

JANUARY 13, 2022

In many interviews with buyers who have worked with companies utilizing buyer personas as intended, they report better relationships and better returns. . We seek honest and transparent input. . However, when utilized correctly as intended, they have done wonders not only for companies but ultimately for buyers.

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Researchers evaluated 60 websites across 12 B2B industries. Only 26 percent said they are very to extremely successful, according to a Content Marketing Institute report. The findings? Image: CMI. Image: Groove.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Hubspot

JUNE 8, 2021

Inversely, there also are poor times to ask for a raise, such as after a bad earnings report, iffy performance review, or another time where your manager or boss might not be in the best mood. After your company releases good quarterly or monthly earnings , traffic, or goal accomplishments. Having the Wage Discussion.

Planning 92

Planning Research Work Management Paid Search Agency 92

Marketing Insider Group

NOVEMBER 17, 2020

The Content Marketing Institute (CMI) reported that those that fit within this category are the most successful. Detailed and heavily researched buyer personas. Additionally, other research confirmed that 60% of marketers find producing content consistently as one of their biggest challenges. Image: SEMRush. Image: CMI.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Marketing Insider Group

OCTOBER 5, 2020

Do your research. Or they can completely take over the role of creating articles, guides, information graphics, and reports. They do all the research and analysis needed to develop a successful marketing strategy for your brand. Transparency. After all, 71% of consumers will spend more money to support a brand they trust.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. Improved Transparency and Control.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Martech

OCTOBER 25, 2021

These included: Late payment and payment disputes and a lack of revenue transparency. The standout metric for Joshi is transparency. Before using Aniview, we received poor transparency, but never really understood the value that comes with having more clarity. Snap reported $1.07 Snap reported $1.07 Read more here.

Paid Search Agency 117

Paid Search Agency Ads Video Marketing Enterprise Management 117

Convince & Convert

DECEMBER 6, 2023

Jay Baer created a brand-new report of this key data. 53% of Customers Expect Brands To Respond to Negative Reviews According to a 2022 report by ReviewTrackers, 53% of customers hope brands address negative feedback within a week. It’s the only way you can boost your customer satisfaction levels.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Hinge Marketing

MAY 4, 2022

According to a new research study from the Hinge Research Institute entitled, Navigating The Mid-Career Talent Crisis ? A Report For The Professional Services , that percentage rises to 30% when you look at those surveyed who quit or switched jobs in the past year. About The New Research Study.

Lead Scoring 158

Lead Scoring Lead Ranking Thought Leadership Work Management 158

Sprout Social

MARCH 5, 2024

The Social Media Specialist who reports to Dan handles scheduling, pulling metrics and monitoring conversations across social channels. Together, the duo conducts social listening research and generates monthly reports for relevant business lines and internal teams. Advise them to be honest, accountable and transparent.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103