Martech

MARCH 25, 2024

That’s according to the just-released 2024 Martech Salary and Career Survey. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed. In last year’s report, men earned an average of 24% more than women. people leaving for another role) or “involuntary” (e.g.,

Customer Surveys 113

Customer Surveys Promotion Marketing Report Trends 113

KoMarketing Associates

JUNE 29, 2022

DemandGen recently published the results of its “2022 Marketing Measurement & Attribution Survey,” and statistics suggested that at the moment, the majority of B2B marketers (58%) are struggling to tie anonymous account engagement to known stakeholders. The Difficulty of Accessing Valuable Marketing Data.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

Sprout Social

APRIL 29, 2024

Improves the credibility and trust of your brand According to a 2024 BrightLocal survey , 77% of consumers check at least two review sites or platforms before making a purchasing decision, and 71% of consumers would not consider using a business with an average rating below three stars. This will deepen your connection.

Work Management 87

Work Management Marketing Management Service Branding 87

KoMarketing Associates

MARCH 24, 2021

Validity recently conducted “The State of Email Marketing” report, and statistics indicated that for the majority of marketers (39%), the effectiveness of email is holding steady. The majority of marketers (67%) reported an inbox placement rate of 89% or less. Finding Success Through Email Marketing.

Marketing Report 261

Marketing Report Class Validation Marketing & Strategy 261

Webbiquity

APRIL 23, 2024

Out of all digital marketing channels, Statista reported that 30% of marketers worldwide consider email marketing to have the highest return on investment. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%. Opens can also be increased by adding an emoji.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

AUGUST 4, 2020

They were then ranked on both the number of total reviews (popularity) and average user ratings (quality). Average user rating: 9.54 (out of 10). Average user rating: 9.35. Average user rating: 8.84. Average user rating: 9.72. Average user rating: 9.39. Average user rating: 8.72. Total reviews: 552.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) ” Just 25% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Webbiquity

AUGUST 18, 2020

They were ranked on both the number of total reviews (popularity) and average ratings (quality). Those scores were then combined to produce an overall rank; though, as explained below, most of these tools didn’t have enough ratings to produce a valid combined score. Average user rating: 9.53 (out of 10). Total reviews: 26.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. in the spring survey. By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic.

Allocation 114

Allocation Marketing Budget Forecasting Lead Scoring 114

Martech

FEBRUARY 8, 2024

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. They also discuss auditing, general reporting and disclosure (transparency of methods used for all the above). billion in revenue in the U.S.

Guidelines 99

Guidelines Deliverability Transparency Click Rate 99

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. There are several ways to monitor feedback, including surveys or focus groups, online reviews, and general communication.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 113

Privacy Paid Search Agency Ads Privacy Protection 113

Martech

FEBRUARY 6, 2024

What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. Earlier this month, Google and Yahoo tightened the rules around authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Three-quarters of U.S.

SMS 114

SMS Purchase Planning Mobile Marketing 114

Martech

FEBRUARY 21, 2024

Engagement data (email open rates, social media engagement, etc.) Loyalty program data (redemptions, participation rates, etc.) Monitor participation rates and redemption patterns to identify opportunities for improvement and optimize program offerings. Customer lifetime value ( CLV ) and revenue reports.

Marketing AI 93

Marketing AI Optimization Allocation Customer Satisfaction 93

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. And the trends suggest that more customers want faster response rates. Jay Baer created a brand-new report of this key data.

Work Management 142

Work Management Marketing Management Social Media Stats 142

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." The findings of the Fall 2023 edition of "The CMO Survey" were released in late September. The findings of the Fall 2023 edition of "The CMO Survey" were released in late September.

CMO 70

CMO Customer Surveys Research B2B 70

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition.

Marketing Automation Services 121

Marketing Automation Services Marketing AI Marketing Automation Automation 121

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. The growing use of commercial applications is accelerating the rate of replacement. Our 2020 survey, which asked about replacements in 2019 — i.e. pre-pandemic — shows a much greater frequency of replacement across all major categories.

Customer Surveys 85

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 85

Martech

FEBRUARY 8, 2024

1, 2024, email giants like Google have enacted stricter requirements for email senders , including new rules for email authentication, spam reports and unsubscribe options. While you might notice a slight uptick in unsubscribe rates, these changes ultimately benefit your brand’s reputation and email engagement.

Enterprise Management 91

Enterprise Management Sales Qualified Leads API Hubspot 91

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. We’d like to know how it’s been for you.

Top of Funnel 110

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 110

Martech

DECEMBER 27, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. If you want to improve your email deliverability rate , you need to gain the trust of email service providers.

Email Marketing 128

Email Marketing Marketing Management Salesforce.com Deliverability 128

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Inflation is persisting and, with a current annual rate of 3.7%, it remains a big concern for consumers. Gartner’s own research says only 9% of U.S.

Gartner 112

Gartner Marketing Report Planning Paid Search Agency 112

Valasys

AUGUST 22, 2023

Drawing insights from two comprehensive surveys—one involving 3,000 C-level executives across 28 countries and another encompassing 21,000 workers in 22 nations—IBM’s report underscores the transformative potential of AI. billion individuals—will require reskilling over the next three years due to AI’s implementation.

Studies 98

Studies Lead Ranking Domain Customer Surveys 98

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 98

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 98

Martech

JANUARY 8, 2024

What KPIs should be reported on to show success? Success criteria: Measure the reactivation rate of lapsed customers. Monitor the click-through rate and conversion rate of the email campaigns. Analyze the engagement metrics, such as open rate and click-to-open rate. How long should the test run?

SMS 70

SMS Marketing AI Best Practices CMO 70

Martech

DECEMBER 1, 2023

will use it for other website content, according to the Fall 2023 CMO Survey. For instance, our recent survey required organizing and analyzing text string responses. Consider the various market research reports (like the CMO Survey) we use and cite. Google Search Central Up to 64.7%

Marketing AI 141

Marketing AI Classified Ads Generation Lead Ranking 141

Outgrow

APRIL 18, 2024

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts. What Does Email Open Rates Mean?

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

illumin

FEBRUARY 6, 2024

Some of the most effective marketing messages to send via SMS are: Surveys Remarketing Discounts or sales Exclusive promotions Why marketers choose SMS marketing There are several reasons why SMS marketing is a good choice for marketers looking for another avenue for customer communication. There are a few reasons for this.

SMS 95

SMS Top of Funnel Paid Search Agency Mobile Advertising 95

SmartBug Media

MARCH 27, 2024

Increasing customer retention rates by 5 percent can boost profit by 25 percent or more, according to Bain & Company. But companies should also be on the lookout for drops in satisfaction rates—caused by, for example, a product malfunction or clunky UX—which can lead to friction and frustration.

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The survey was in the field August 4-25, 2021. were VP level or above.

CMO 96

CMO Customer Surveys B2B Allocation 96

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work.

Branding 108

Branding Brand Identity Aggregators Marketing Analytics Tools 108

Vision6

APRIL 30, 2024

The Small Business Now: The State of SMB Marketing report from Constant Contact , found that ANZ SMBs are cognisant they need to do more on the marketing front this year, with an uncertain economy spurring many of them to double down on marketing in 2024. This might explain why they’ve spent so little on marketing this year.”

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

Martech

DECEMBER 7, 2023

Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) By doing so, you can experience higher engagement rates and drive more effective campaigns. Social media analytics (followers, likes, shares, etc.)

Paid Content 73

Paid Content Acquisitions Cost per Acquisition Marketing AI 73

Binary Demand

MARCH 26, 2024

Content formats with a high download rate in the immediate buying window and a low download rate for those further out in the buying journey might indicate stronger purchase intent. Here’s a three-step approach: Monitor user behavior : Track metrics like open and click-through rates to understand subscriber engagement.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Martech

JUNE 16, 2023

Looker Studio has released a major update to its system, unveiling 170 new fields for reporting. Why we care: You can now create more in-depth, detailed Looker Studio reports because they will have access to data that previously wasn’t available. Take our brief 2023 MarTech Replacement Survey How do you get the new fields?

Marketing Analytics Tools 98

Marketing Analytics Tools Landing Pages Click Rate Conversion Rate 98

Martech

MARCH 27, 2024

The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. For building awareness, 32% of marketers rated gaming ad performance as “excellent,” with another 46% rating it as good. Forty percent of current game advertisers plan to increase spending in 2024. gaming spend will swell from $8.5 billion by 2027.

Advertising Agencies 105

Advertising Agencies Planning Mobile Advertising Budget Programs 105