Marketing Insider Group

MAY 24, 2023

Key Takeaways: Advanced Google search involves using unique search operators or on-page buttons and links to refine your search. Use advanced search features to get insights into your competition, audience, and website. First, you can use Google’s Advanced Search page , which provides fields for these options and more.

Search Marketing 281

Search Marketing Google Optimization Tips 281

Martech

MARCH 11, 2024

uses encrypted and hashed email addresses as identifiers, which users provide when they log in or register across millions of websites. Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action.

Cost per Acquisition 133

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 133

Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. We must always serve the best interests of consumers.

Paid Search Agency 123

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 123

Marketing Insider Group

OCTOBER 6, 2021

However, there is no question that most people use their smartphones as their primary means for accessing video content. Moving potential customers from your short-form videos to your website will require providing useful, engaging information while getting straight to the point. Why YouTube Shorts Need to be in Your Marketing Plan.

Youtube 314

Youtube Marketing & Strategy Marketing Strategy Planning 314

Martech

DECEMBER 13, 2023

Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers. I didn’t know how to write.

SME 109

SME Custom Publishing Customer Surveys Landing Pages 109

Navigate the Channel

NOVEMBER 6, 2023

Digital branding is vital for long-term success in a competitive market. Another great way to define your brand and establish authority is to publish free informational content designed to educate and assist your customers without directly selling to them. Consistency in content reflects and reinforces your brand image.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Martech

FEBRUARY 1, 2024

The tool aims at making it easier for advertisers and publishers to vet adtech partners in an increasingly regulated digital advertising space. For advertisers and publishers. Why we care. With new privacy laws and enforcement , non-compliance can come with steep fines. Get MarTech! In your inbox.

Privacy 119

Privacy Tools Advertising Agencies Vendors 119

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? As a content marketer, I use Google search to find accurate information and data, monitor competitors, and discover opportunities for new content. You can click their links to jump down to a more detailed explanation and use case.

Search Marketing 93

Search Marketing Google Content Marketing Case Studies 93

Top Rank Marketing

JANUARY 24, 2024

It is the framework that guides your approach to gaining visibility in search engine results pages (SERPs) for terms valuable to your business. As third-party tracking cookies fade out and paid media rates rise, organic SEO is an increasing priority for marketing leaders who want to foster long-term growth with limited budgets.

Marketing AI 134

Marketing AI SEO Ad Building Marketing & Strategy 134

Martech

APRIL 10, 2024

As an out-of-the-box solution for email marketing campaigns, Product Finder will use genAI to help marketers run searches of often extensive product catalogues to find relevant content for emails. Alongside Product Finder, Emarsys will launch AI Subject Line Generator using genAI to recommend relevant email subject lines. All-in on AI.

Product 112

Product Buzz Custom Publishing Email Marketing 112

Martech

OCTOBER 4, 2023

Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed. This is an opportunity to reach X’s vast audience of over 200 million actively engaged daily users using Google Ads’ familiar campaign set-up and targeting tools.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Twitter Google 133

Contently

JANUARY 17, 2023

And honestly, the kinds of content businesses publish rarely require the rigor expected by publishers of long-form investigative journalism. All content teams do, however, need everyone to buy into and use the following practices. Use a multi-level process for fact-checking the piece.

Practices 201

Practices Generation Best Practices Content 201

Content Standard

APRIL 16, 2024

Alternatively, some emerging tools and SEO agencies propose the use of GenAI to create SEO content from scratch, bypassing the need for human creators. Marketers producing AI-generated content at scale risk publishing low-quality content that damages their brand reputation and search authority scores.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Martech

SEPTEMBER 22, 2023

If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of useful productivity. Publishers monetize content. We do have copyright laws, of course, that protect publishers and authors from direct theft.

Marketing AI 130

Marketing AI Generation Gartner Telemarketing 130

Martech

APRIL 5, 2024

When Universal Analytics services stop, you won’t be able to access or use any data or settings through advertiser, publisher, or other product integrations. When Universal Analytics services stop, you won’t be able to access or use any data or settings through advertiser, publisher, or other product integrations.

API 117

API Analytics Google Marketing Analytics Tools 117

Martech

DECEMBER 6, 2023

Additionally, the audience consuming such content is unlikely to align with your intended target demographic, leading to an inefficient use of advertising budget, time, and resources. Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). We’d like to know how it’s been for you.

Opt-out 120

Opt-out Advertising Agencies Advertisements Advertising 120

Martech

DECEMBER 15, 2023

Custom funnel report builder supports optional/skip stages and more objects (beta) Create more accurate conversion rates by skipping “optional” middle lifecycle stages and reporting on company lifecycle stages (such as in ABM) by using the new options and additional objects included in the new custom funnel report builder.

Top of Funnel 115

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 115

Martech

MAY 16, 2024

The Senate roadmap doesn’t point us toward a future in which patients, workers, and communities are protected from the current and future excesses of the use of AI tools and systems. A group of U.S. senators including Senate Majority Leader Charles Schumer (D-NY) released a proposed roadmap for AI policy yesterday.

Marketing AI 112

Marketing AI Multivariate analysis Marketing Analytics Tools Marketing Proposals 112

Top Rank Marketing

DECEMBER 11, 2023

Search engine optimization (SEO) is a long-term approach aimed at improving your website’s visibility in search engine results with a focus on attracting organic traffic with high-quality content, on-page optimization, and link building. SEO is a foundational strategy for long-term business growth. Sustainability.

Paid Search Agency 135

Paid Search Agency SEO Allocation Google 135

Martech

OCTOBER 17, 2023

Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy as well as to increase visibility into media partner performance. Data Guardian uses AI capabilities to: Execute audits on individual leads to ensure they meet existing and emerging compliance requirements. Why we care. Get MarTech! In your inbox.

Privacy 126

Privacy Intent Signal Lead Scoring Lead Ranking 126

Top Rank Marketing

APRIL 1, 2024

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This process will help you understand everything that has been published on your website so you can make an informed choice about how to use it more strategically.

SEO 122

SEO Content Keywords Analysis 122

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust. For example, you can identify the most common terms being searched related to your market.

Trust Marketing 117

Trust Marketing Loyalty Ad Building Planning 117

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. That’s a big step forward for AI, IMOP.

Marketing AI 107

Marketing AI Marketing Automation Services Word of Mouth CPA 107

Martech

MAY 10, 2024

The carbon cost of clicks In 2022, fifty-five published a study (registration required) showing that the average media campaign generates 70 tons of CO2 emissions, or the equivalent of seven people’s carbon outputs in an average year. Reducing carbon emissions can come at a hefty cost to businesses, but doing nothing is not an option.

ROI 124

ROI Advertising Agencies Paid Search Agency Ad Frequency 124

Martech

AUGUST 9, 2023

In addition, having the context of the entire process and experience at every stage — from concept through hitting publish — is critically important. Many creators publish daily, and some even publish multiple times a day. Creators have no time to self-edit, overthink and have endless meetings about what font to use.

Advertising Agencies 98

Advertising Agencies Best Practices Paid Search Agency Youtube 98

Top Rank Marketing

MARCH 18, 2024

When in use, SGE will provide an “AI-powered snapshot” of information requested in a query at the top of the resulting search engine results page (SERP). As a result, Wall Street Journal reported that publishers expect to lose “between 20% and 40% of their Google-generated traffic” in a post-SGE landscape. What is Google SGE?

Traffic 74

Traffic SERP Guidelines User-Generated Content 74

Martech

SEPTEMBER 6, 2023

Advertisers have historically only been able to use Microsoft Advertising online to manage audiences. However, they can now do this using the Microsoft Advertising Editor tool, which means they now have the flexibility to monitor and tweak their audience campaigns offline. The platform has also launched new audience types. Why we care.

Advertisements 119

Advertisements Advertising Paid Search Agency API 119

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning. Google, Siri, and Alexa are all examples of NLP in action.

Marketing AI 190

Marketing AI CMS Development Lead Ranking Process 190

Martech

AUGUST 25, 2022

The data collaboration makes multi-party identity and secure data possible for brands, agencies and publishers throughout the advertising supply chain. Brands are looking to get the most from their first-party data as third-party technology like cookies becomes less dependable for advertisers in the long term. Get MarTech! Why we care.

Advertising Agencies 116

Advertising Agencies Advertisements Advertising Paid Search Agency 116

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.”

Marketing AI 112

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 112

Contently

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. Use the calendar to manage C-suite expectations. They tend to think of their calendar as a set-it-and-forget-it kind of thing. Then, all they have to do is review and approve the draft before publication.

Top of Funnel 213

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 213

Martech

NOVEMBER 2, 2023

Agile start-ups and online publishers are pirating attention away from global brands by creating more engaging, resourceful and user-focused content. In other words, your brand must also become a publisher. When taken together, that data turns into insights you can use to determine consumer intent. You spend eight hours working.

Brand Identity 126

Brand Identity Branding Work Management Marketing Management 126

Martech

MAY 26, 2023

Customers who used AddThis widgets on their sites, enabling visitors to share content on social platforms, have seen the tools disappear with little warning. AddThis was a popular tool for upwards of 15 million publishers. Oracle has removed social sharing and insights tool AddThis from its marketing cloud services. What’s next.

Tools 109

Tools Custom Publishing Paid Search Agency Marketing Management 109

ClearVoice

MARCH 9, 2024

Content distribution is the strategy you apply to publishing, sharing, and promoting your content across multiple platforms and channels to ensure maximum reach and engagement. It’s not enough to hit “Publish.” and have limited — if any — control over the content being published. Engaging your email list.

Distribution 52

Distribution Paid Content Content Planning 52

Martech

MAY 7, 2024

With that sheer growth rate, it is fair to ask yourself and your team: “Do we control our martech, or does our martech control us?” Every year, we publish the Marketing Technology Supergraphic and we hear one question: “Will the Martech market consolidate any time soon? We used our dataset of 1,500+ real-life martech stacks.

Work Management 124

Work Management Long Tail Marketing Marketing Management Trends 124

Martech

SEPTEMBER 30, 2022

They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. Dig deeper: Best Buy rolls out Best Buy Ads. Get MarTech!

Advertising Agencies 125

Advertising Agencies Paid Search Agency Tools Media 125

Martech

OCTOBER 11, 2023

But while you might think it’s about to give you the edge you need to get ahead, remember this: Everyone else is using it too, so you now need higher-quality content to stay competitive. This makes your blog a long-term investment in your visibility in AI search results.

Marketing AI 133

Marketing AI SEO Thought Leadership Search Marketing 133