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IAB releases proposed standards for in-game ads

Martech

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. What the proposals are intended to do.

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How to Write a Business Proposal [Examples + Template]

Hubspot

That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one. Jump to one of the following sections: What is a business proposal?

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Chartbeat: Facebook Instant Article Traffic Has Declined in Recent Months

RebelMouse

In May, when several of our partners notified us of a substantial drop in Facebook Instant Article (FBIA) traffic, we investigated mobile Facebook traffic across the Chartbeat network to find out if these were isolated incidents or indicators of a greater shift in platform or reader behavior. Key Takeaways From the Data.

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How to Write a Business Proposal [Tips & Examples]

Hubspot

A business proposal can bridge the gap between you and potential clients. There are two types of business proposals: solicited and unsolicited. Solicited business proposals are requested by a prospective client. In a solicited business proposal, the other organization asks for a proposal with an RFP (request for proposal).

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How to Write a Social Media Proposal

BenchmarkONE

Working with companies to improve their outreach and outcomes on social media starts with a proposal. If you or your company are offering social management services, make sure that your social media proposals include all of these essential features. Outline what needs to happen next to take this proposal off the page.

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Bot Traffic Filtering With RebelMouse

RebelMouse

Bot traffic is essentially any traffic that comes to a website that is not an actual human visiting the site. Bot traffic can be either beneficial or malicious. For malicious bot traffic, you may want to consider blocking it. The simplest way to start is to use Google Analytics' automatic filter for bot traffic.

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Sites Reporting Dips in Traffic After September 2022 Core Update

RebelMouse

We are now learning more about Google’s September 2022 core update, and the typical volatility in web traffic that accompanies the platform’s major updates has already begun. Since Google announced the update on September 12, 2022, some sites have reported 20–60% dips in traffic. Request a proposal today to get started.

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