Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. And that’s the focus of this episode of What’s Your Edge?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Enter AI analytics.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Marketing Insider Group

NOVEMBER 21, 2023

Nintendo and Amazon understood the ageless principle that your product is not what you sell. Find out why your product is not what you sell. Sell solutions by finding customer pain points, empathizing with them, sharing excellent problem-solving content, and using smart CTAs. Originally, Kodak had it right.

Product 216

Product Lead Ranking Fulfillment Amazon 216

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge? What is AI?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. It is used in several areas to enhance efficiency such as customer service, manufacturing, supply chain management, e-commerce, quality assurance, product design and more.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 125

Social Media Personalization Media Work Management 125

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Get the free report What is a customer Service Star ?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

MARCH 6, 2024

Dig deeper: Kraft Heinz and Gatorade tap in-store video screens for March Madness Why we care. The vast majority are ready to embrace AI for targeting, serving relevant ads to customers and other aspects of advertising. Using AI to connect with customers in this crucial part of the journey can give advertisers a leg up on competitors.

Marketing AI 121

Marketing AI Media Paid Search Agency Privacy 121

Martech

OCTOBER 3, 2023

Teams can get new features in place more easily to enjoy greater insights, productivity and efficiency. Why we care. This is helpful to give teams insight into what will be imported and how to import it correctly. Why we care. Why we care. Keep reading for the details.

Marketo 119

Marketo Enterprise Management Template Sales Qualified Leads 119

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Today, listening tools are more intuitive, making insights more accessible. Today, listening tools are more intuitive, making insights more accessible. This can take a lot of shapes.

Keywords 99

Keywords Template Analysis Barriers 99

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. AI is also helping social teams understand and respond to audiences better.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Martech

FEBRUARY 27, 2024

The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care. The AI is informed by customer data and product data within the business. AI capabilities.

SMS 110

SMS Marketing Automation Services Forecasting User-Generated Content 110

Sprout Social

FEBRUARY 12, 2024

They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. An influencer whose audience matches your target market introduces your brand to untapped customer segments, thus enhancing brand awareness. Take Pipedrive, for example.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. TWEET: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Research 145

Research Loyalty Case Studies Communities 145

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Suddenly, even the insights of industry leaders are suspect. Does this company actually care about me?’

Marketing AI 124

Marketing AI Work Management Marketing Management B2B Thought Leadership 124

Contently

MARCH 30, 2023

By sucks, I mean it likely focuses on issues that don’t particularly matter to your target customer and talks about them in a generic and non-differentiated way that isn’t creating demand for your business. After all, a potential customer may develop a negative impression of your brand after reading uninteresting content.

SEO 144

SEO SERP Content Keywords 144

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data. But ChatGPT is far from the only AI game in town.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Martech

APRIL 5, 2024

Why we care. When Universal Analytics services stop, you won’t be able to access or use any data or settings through advertiser, publisher, or other product integrations. If you haven’t fully migrated to GA4 properties, Google advises following the migration guide to begin transitioning as soon as possible. What is changing?

API 114

API Analytics Google Marketing Analytics Tools 114

Martech

JANUARY 25, 2024

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills. Why we care.

Marketing AI 112

Marketing AI Copywriting Vendors User-Generated Content 112

Martech

FEBRUARY 23, 2024

By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. Product and service tagging. These tools adjust content and messaging based on segment, supporting relevance and engagement.

Digital Asset Management 113

Digital Asset Management Personalization Enterprise Management Tagging 113

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Martech

MARCH 15, 2024

Dig deeper: The B2B CEO’s social media checklist Why we care. Sharing insights and experiences from people not on your payroll can help enhance your brand’s reputation, credibility and trustworthiness, potentially leading to more conversions. Now, businesses have the option to promote posts from non-employees too.

Linkedin 93

Linkedin Organization B2B Thought Leadership Brand Identity 93

Salesforce Marketing Cloud

FEBRUARY 9, 2024

Ever get an email trying to sell you a product you’ve already bought? Since they don’t have access to your proprietary data, any AI that’s built on top of them won’t deliver the nuance your customers expect. This process, called fine-tuning, may yield better results for your customers. Want more insights?

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

Martech

JANUARY 11, 2024

Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. This article series explores this challenge and opportunity across the customer journey.

Purchase 93

Purchase Marketing AI Optimization Customer Satisfaction 93

Martech

OCTOBER 10, 2023

Google Ads has started rolling out Demand Gen globally so that all customers now have access. Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. Why we care. Product feeds for retailers. What is Demand Gen? Get MarTech!

Cost per Acquisition 117

Cost per Acquisition Demand Ads Google 117

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. Why we care. But these improvements have to make business sense as well. Green adtech tool. Green venue.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Work Management Marketing Management 112

Martech

MARCH 13, 2024

Advertisers can now include branded videos or customer demonstrations instead of static images. Additionally, all global advertisers can now provide more engaging product information to shoppers through dynamic and personalized videos, as shown in the image below: Hero images in catalog ads. Ads with product tags expansion.

Ads 82

Ads Mobile Advertising Marketing Management Tagging 82

Inbox Insight

JANUARY 15, 2024

Reading time: 3 minutes Technographic data defined Technographic data, in simple terms, refers to insights about a company’s technology usage. Technographic data plays a crucial role in this context by providing insights into an organization’s technology usage. Who uses technographic data?

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Martech

AUGUST 9, 2023

The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. Why we care. What has Google said? Get MarTech!

Features 98

Features Google Ads ROAS 98

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. Your visitors don’t care about everything, only “their thing.”

Trust Marketing 115

Trust Marketing Loyalty Ad Building Planning 115

Martech

APRIL 1, 2024

By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Understood?

Paid Content 102

Paid Content Campaigns Allocation Marketing AI 102

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. An ICP identifies your best-fit target customers that you can serve exceptionally well. Do you know what drives revenue growth?

Ideal Customer Profiles 123

Ideal Customer Profiles Profiling Enterprise Management Work Management 123

Convince & Convert

APRIL 25, 2024

Here’s a closer exploration of six profound insights that promise to redefine our navigational charts. Rather, this insight should drive us to create gated content that not only captivates but also enriches our audience’s professional journey. This year’s analysis draws from an impressive 6.2 Unreasonable statement?

B2B 105

B2B Case Study Case Studies Content 105

Anyword

APRIL 25, 2024

Read on for our take on these events and the insights we’re still buzzing about this week. This isn’t just about listening; it’s about responding in ways that show your audience you genuinely care. These conversations offer invaluable insights into customer pain points, success stories, and genuine feedback.

Buzz 52

Buzz CMO Outreach Linkedin 52