Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. Share the Award News with Your Existing Network.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Hubspot

MAY 25, 2018

Google Analytics and other similar analytics tools aid the process, but they work more effectively with the addition of tags. Tags, in a general sense, are bits of code you embed in your website’s javascript or HTML to extract certain information. Each tag tracks something different. What is Google Tag Manager?

Marketing Analytics Tools 77

Marketing Analytics Tools Tagging Work Management Google 77

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. As a requirement for entry, ask friends to tag their friends and have them join in on the pre-launch fun.

Press 69

Press Product Screencast FAQ 69

KoMarketing Associates

DECEMBER 20, 2022

In this training, our team was able to ask Brie their most pressing GA4 questions and learn best practices for the platform. The enhanced measurement window will also be where you find your Measurement ID which can be needed for Google Tag Manager, among other things. Press Save. Here are 6 key takeaways from the training!

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Webbiquity

FEBRUARY 6, 2024

Use consistently branded images across your whole site (blog posts, your About Us page, your press page, etc.) If you’re looking for alternatives, there’s also a way to add schema using Tag Manager. Use Consistent Branding Use consistent branding (and colors) throughout all your visual assets to create brand recognizability.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Trade Press Services Newsletter

JULY 6, 2023

Think of it as a slogan, tag line or elevator pitch. The post Reinforce Your Personal Brand: Three Tips for a Stronger Resume appeared first on Trade Press Services. Generic objective statements on resumes are a thing of the past. Or a marketer might say, “I transform businesses from the unknown to the unforgettable.”

Personalization 130

Personalization Tips Brand Identity Branding 130

Kaon

SEPTEMBER 20, 2017

Filed under: 3D Products , Channel Partners , Geek Talk , Hardware Trends , Marketing Guru , News , Sales Tools Tagged: 3D AR , 3D Augmented Reality , Apple iOS11 , AR , ARKit , augmented reality , iOS11 , iPad , iPad for business , ipad for sales , ipad marketing , iPhone , iPhone Apps.

Advertising Agencies 167

Advertising Agencies Press Lead Ranking Product 167

Kaon

AUGUST 16, 2017

Filed under: 3D Products , Geek Talk , Hardware Trends , News Tagged: 3D Augmented Reality , AR , ASUS ZenFone AR , B2B sales and marketing tools , Kaon AR , Kaon VR , virtual reality , VR , ZenFoneAR. This also marks the first Kaon application to be available via Google Daydream.

Press 133

Press B2B Lead Ranking Trade Show 133

seo.co

OCTOBER 4, 2021

Press Releases. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. With most press release distribution systems, you’ll have the ability to select geo-targeted publication outlets. City Information Articles.

SEO 105

SEO Lead Scoring Lead Ranking Press 105

Vidyard

FEBRUARY 18, 2016

You’ve printed your name tags, triple checked your conference bookings, and finally got all your slide decks in order. Live streaming your event content is an absolute must if you’re looking to increase the eyes on your keynotes and product presentations, but don’t forget to press record on that live steam.

Press 50

Press Aggregators Youtube Video Marketing 50

Moz

FEBRUARY 10, 2019

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. If you do this, make use of the hreflang tag to tell Google about alternate language versions of the page.

Press 57

Press SEO Top of Funnel Ideal Customer Profiles 57

SalesIntel

JANUARY 30, 2024

Cons: Cost: Quality sales intelligence tools often come with a price tag, and the investment might be a concern for small businesses or individual professionals. Explore online publications, press releases, and business directories to discover valuable nuggets of information that can lead you to the right individuals.

Contacts 52

Contacts Press B2B Outreach 52

Marketing Insider Group

MARCH 8, 2011

But for marketers, there is nothing better than good press coverage in a respected trade publication. I’m sure these writers are inundated with mundane press releases and nonsense chatter to get their attention. I was also new at Twitter and blogging, so I wanted to make sure I could catch her attention and use my @-tag wisely.

Press 100

Press Social Media PR Media 100

Content Marketing Institute

NOVEMBER 8, 2017

I have to tag someone I know.’” The post What to Do After You Press Record: A Formula for Videos People Love appeared first on Content Marketing Institute. When you master this formula, all that remains is to make your content compelling – the ultimate secret to great video. Ask yourself, “Would I share this?’

Press 90

Press Video Marketing Allocation Youtube 90

Anything Goes Marketing

MARCH 16, 2008

On B2B Online, Tricia Robinson answers the question " Any tips for using e-mail to send press releases? ". My suggestion would be to include press release snippets as part of a monthly or quarterly newsletter that has additional value added content. Tags: email marketing. Here's a tip: "Don't do it".

Press 100

Press Ad Frequency Opt-out Opt-in 100

Martech

DECEMBER 19, 2023

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect By Will Guidara Publisher: Optimism Press Guidara has a unique resumé. Tag @MarTech in a post on LinkedIn and tell us why you think it’s worth a read. Remember the craze over five-finger running shoes? Yeah, that was fun. His specialty is hospitality.

Paid Search Agency 125

Paid Search Agency Classified Ads Advertising Agencies Work Management 125

Marketing Insider Group

MARCH 1, 2021

Other aspects of on-page SEO include: Meta-tags. Title tagging for links. Press releases. Users must incorporate keywords- phrases that constitute common Google search queries- into their posts to gain them visibility when someone makes that query. HTML coding. Creating quality content. Creation of a site map. Forum posting.

Google 326

Google Mobile Advertising Business Work Management 326

Biznology

NOVEMBER 9, 2017

But much of it suffers from a common flaw: tagging. Every video in the collection is tagged for genre, topic, intended audience, and a load of other attributes. It’s not the algorithm, it’s the tagging. But they do a good enough job with tagging to get it right most of the time, an impressive feat.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Launch Marketing

OCTOBER 18, 2023

Title Tag: This should include your keyword and a shortened title of your page. Here are a few tactics for promoting your new website: Distribute a Press Release. Let people know about your new website via a press release. This can be a negative signal to Google or other search engines that you are trying too hard.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Anything Goes Marketing

FEBRUARY 19, 2007

How is Goodyear combating this bad press? What you can do is instead of being reactive and firing off press releases and emails, go on the offense and create a new story that is compelling and brings the focus back to your core objectives and values. Tags: business blog. Why did that happen? What could have prevented this?

Press 100

Press PR Tagging Business Blogging 100

Martech

AUGUST 2, 2023

If a person says a certain word or something gets mentioned by either the caller or the person on your team, it can tag those automatically.” Automatic reviews and alerts “One of my favorite features is the automation,” said Callan. “If In addition to identifying high-quality leads, these systems can also track and analyze sales calls.

Analytics 97

Analytics Paid Search Agency Advertising Agencies Keywords 97

seo.co

OCTOBER 4, 2021

First and foremost, use onsite title tags and metadescriptions to maximize your geographical relevance. For example, if your homepage’s title tag currently reads “Unique coffee shop,” change it to read “City, State unique coffee shop” or something similar. Distribute press releases locally to attract local links.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Sprout Social

JULY 28, 2022

Your story will be featured as an in-feed post with a story tag in the top left corner. From that screen, you can tag people, add captions, hashtags , locations, mentions or video credits, edit your privacy settings, and choose the cover for your post. Press the three dot button in the bottom of the sidebar.

Social Media 126

Social Media Tagging Segmentation Profiling 126

Sprout Social

JANUARY 24, 2024

Brand mentions Brand mentions tell you how often your brand is discussed on social media, regardless of direct tags. Earned media/press mentions Earned media refers to the publicity a brand receives through organic channels, such as press coverage or media mentions, rather than through paid advertising.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Sprout Social

JUNE 27, 2023

Filter by date range, profiles, ratings or tags Once you’ve chosen your sources and gathered the data, you will need to filter them to begin your analysis. You can sort your reviews by date range, profiles, ratings and tags. Then, you can tag and export those messages to analyze trends.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Albacross

AUGUST 27, 2019

Customers often take to social media channels, prominently Twitter and Facebook, to tag brands and report an issue as well as post an amazing review. If your customers have some complaints, listen to them diligently and make sure the issue is resolved immediately.

B2B Sales 64

B2B Sales Press Top of Funnel Churn Rate 64

Trade Press Services

JANUARY 15, 2024

Be sure to tag companies and individuals when sharing their content to encourage ongoing interaction. The post Top B2B Social Media Mistakes—and How to Avoid Them appeared first on Trade Press Services.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Sprout Social

JUNE 29, 2020

These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Tag and track everything. To further slice and dice social data, Rob employs Sprout Message Tagging to keep track of every post sent from their university’s account.

Marketing Funnels 132

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 132

Porch Group Media

DECEMBER 19, 2022

This not only checks whether a column has other dependent columns but also lists whether the column is used in any Postcard or Hive email Merge Tags, Master Merge Tags, Audiences, Journeys, or documents. Once your column is selected you can then press ‘Check’ and all dependents of that column will be listed.

Tagging 52

Tagging Press Software Contacts 52

Trade Press Services

SEPTEMBER 18, 2023

This tool can help define the type of content in search or provide actions or tags for users that use Gmail or the Google suite. For example, if your website includes articles, events, book reviews, products or a Q&A page, this tool helps you define that content in Google so it appears with a correct label or tag.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

KoMarketing Associates

JUNE 26, 2018

SEO Tagging Basics. When it comes to onsite optimization efforts, don’t forget SEO tagging basics! This includes the optimization of HTML titles, meta descriptions, Open Graph tags, and page headings. This includes the optimization of HTML titles, meta descriptions, Open Graph tags, and page headings.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Walker Sands

JUNE 12, 2023

The first step is to configure GA4 and Google Tag Manager. You will need to confirm the GA4 tag has been set up properly and is tracking users. In most cases, this can be implemented through Google Tag Manager. What is Google Tag Manager? What Are the Differences Between GA4 and UA When It Comes To Google Tag Manager?

Marketing Analytics Tools 111

Marketing Analytics Tools Tagging Work Management Google 111

Trade Press Services

DECEMBER 4, 2023

This includes adding tags and alt text, which can improve the searchability of your content within LinkedIn and across other search engines. The post New LinkedIn Features Can Transform How You Engage with Customers appeared first on Trade Press Services. LinkedIn introduced an editor for uploaded media.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Sprout Social

MAY 19, 2021

Whether you’re liking a tagged post or addressing a lukewarm review, the way you interact with your followers has a huge impact on customer satisfaction and retention. Pressing the follow button is the first step to becoming active brand community members. They tag companies in their posts. They follow brand accounts.

Ideal Customer Profiles 136

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 136

seo.co

JANUARY 23, 2022

Be very focused and targeted when using h2 and h3 tags to segment content into sections that make sense, so readers can easily get to the info they want. If you have a “news” or “press” section of your website (and you actually use it to publish newsworthy information), this option is perfect for you. Become a source for research.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Convince & Convert

FEBRUARY 23, 2015

With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. Since search engines can’t “see” your image like humans do, they have to go off the information that is available to them: the ALT tag and file name. Are my categories and tags set up?

Top of Funnel 167

Top of Funnel Content Guidelines Tagging 167

Sprout Social

JANUARY 26, 2021

This past year, brands were pressed to speak out on social and political issues, with 70% of consumers saying it’s important for brands to take a stand. Do this instead: Organize and tag your content by campaign so you understand how each performs individually. Tip: You can easily organize your content using tags in Sprout!

Social Media 143

Social Media Media Burn Rate Tagging 143