Contently

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Check your work before publishing.

Ethics 121

Ethics Social Media Trends Copyright 121

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Here’s what you can expect from the PR landscape in 2022 and beyond. Public relations through a new lens.

Public Relations 106

Public Relations Stats Work Management PR 106

Sprout Social

JULY 12, 2022

Creating more videos like that is probably going to be your best bet, especially when it comes to our next point. Create a viral video. If you want to get verified on TikTok, it helps to go viral. Most accounts typically have at least one viral moment before they reach verification status. Create great content.

Tips 101

Tips Viral Marketing Social Media Guidelines 101

Hubspot

MAY 11, 2018

On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs. Here are some roles you can pursue on the promotional side of PR: Content Creation.

Public Relations 76

Public Relations PR Press Conference 76

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Payments are based on the performance of longer videos that meet certain follower and viewer requirements. The concept of being a “creator” totally dominates TikTok and TikTok marketing.

Creativity 80

Creativity Paid Search Agency Viral Marketing Lock-In 80

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Marketing Insider Group

MARCH 29, 2023

The ad highlighted Patagonia’s authentic commitment to sustainability — and went viral, to boot. As marketers, it makes us think of some of the now-notorious brand faux-pas, for which brands got bad PR (or worse, “cancelled”) for their bad marketing decisions.

Storytelling 229

Storytelling Branding Brand Identity Paid Search Agency 229

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. According to the platform themselves, the purpose of this nest egg is to “reward” users for their “incredible TikTok videos and creativity.” Authenticity of views.

Work Management 106

Work Management Paid Search Agency Viral Marketing Lock-In 106

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we make a viral video that gets thousands of views?

PR 160

PR Social Media Paid Content Media 160

Envy

AUGUST 2, 2022

Cute animal videos? Many businesses even take part in TikTok challenges that can massively boost your reach and get your videos in front of even more people. You never know, a 15 second TikTok challenge in your office could make you go viral! Take this viral video from Canva. Dance challenges?

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

NOVEMBER 18, 2019

When you do, you’ll likely find that they’ll become some of your best PR people. Try a couple of Johnsonville brats with Jeff, an 18-year Johnsonville employee whose video has gone viral, first on TV and now on YouTube. In fact, you need to start your marketing with your employees. Quick Takeaways. Stilted dialogue?

Business 215

Business Lead Ranking Guidelines Paid Search Agency 215

Hubspot

MARCH 9, 2021

They posted their videos on TikTok first, then reuploaded that same content to Reels. Some videos lose their quality when they're reuploaded and become blurry, which can dissuade viewers. In this video, People's Revolt does three things right. First, they use a viral sound in their video, which can help them reach more users.

Branding 101

Branding Brand Identity Viral Marketing Copyright 101

BenchmarkONE

JANUARY 20, 2022

Taking its place: TikTok, a video-sharing platform that, despite common misconceptions, isn’t just for teens. There’s also a ton of opportunity for virality through both branded and non-branded content. Goodbye Instagram, Hello TikTok? Instagram is poised to lose its top spot as the number one platform for brands. Psst… hear that?

Social Media 73

Social Media Trends Media Viral Marketing 73

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. The #PartyNeverStops campaign generated £3.68M in sales, an 18x return on ad spend, 91M video views and reached 11.9M It has become a core element of marketing and sales strategies. jxrdanhames m.A.A.d

Paid Content 99

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 99

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. But it’s not just for viral dance videos and tide pod challenges.

Planning 120

Planning Work Management Marketing Management Marketing Automation Services 120

Webbiquity

MAY 31, 2016

” — B2B PR Sense Blog. Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards.

Tools 100

Tools Best Practices Enterprise Management PR 100

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Hubspot

MAY 7, 2018

Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. Photo Credit: PR Examples.

Public Relations 101

Public Relations Examples Campaigns PR 101

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Pet360 Social Media Manager & PR Specialist, Jon Steiert. Karlijn1903 Tweet This. jwsteiert Tweet This.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

Valasys

MAY 6, 2021

PR Strategy. A PR strategy helps marketers organize their PR endeavors and make strategic decisions around the best way to communicate. PR allows businesses to use stories to draw in and engage with the target audience groups. PR is the most effective way to promote your business. Video Advertising.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Hubspot

JUNE 14, 2013

In the video, he tells sexist soldiers that the Army (and the world for that matter) has changed, that sexism in any form won’t be tolerated, and, “If that doesn’t suit you, get out.”. but this video is also a brilliant piece of crisis communications. The video is well done and [Morrison''s] really credible. It’s an awesome job.

PR 28

PR Rules Video Marketing Viral Marketing 28

Hubspot

SEPTEMBER 15, 2020

Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content. But even the most robust video marketing strategy often misses one key element: live streaming. Brand news and messages.

Examples 101

Examples Ad Building Branding Brand Identity 101

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Some products lend themselves to a gritty, hand-held phone video vibe, but most need the visual eye of a professional to bring them to life. How can I create a professional video for my product?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Schubert B2B

AUGUST 16, 2017

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). PR bridges the gap between the customers, the media and you/your client. For example, advertising and PR work together. Think About Inbound AND Outbound PR. B2B PR can be used as an inbound marketing tool too!

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

Adobe Experience Cloud Blog

OCTOBER 26, 2011

The next morning at the very same time he was scheduled at Oracle, Marc gave his presentation one block away—but this time with a full press conference and a live video steam. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. Video Marketing. Event Marketing.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Oktopost

SEPTEMBER 30, 2020

For law firms, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas. Social media shares and other activities around your posts and videos can help boost your practice’s search engine rankings. How can this gap be bridged, and why is it worth your attention?

Social Media 125

Social Media Media Guidelines Buyer Personas 125

ClearVoice

JANUARY 10, 2020

Human interest stories can also go a long way in bolstering your PR strategy — reporters will take notice if you introduce a story or idea they haven’t covered yet. Whether it’s Facebook, Instagram or YouTube, these viral destinations allow you to connect, in real time, with past, current and potential customers.

Paper 92

Paper Eye-Tracking Viral Marketing Newsletter 92

Marketing Insider Group

MAY 28, 2015

This is best done by a seasoned PR expert working with your marketing team to provide guidance and direction. A fact-filled SlideShare, a report that ties in to an upcoming holiday, a short video series—all great content candidates. Build themes that align to the identified areas of interest in the marketplace.

Top of Funnel 100

Top of Funnel Paid Search Agency Banner Ads Content 100

Tomorrow People

NOVEMBER 23, 2012

Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Next time you launch a viral video , these are the people who will share it. Why one quality online relationship is worth a whole bunch of ''flings''? Do you get around?

Social Media 120

Social Media Media Viral Marketing Advertising Funnels 120

Tomorrow People

NOVEMBER 23, 2012

Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Next time you launch a viral video , these are the people who will share it. Why one quality online relationship is worth a whole bunch of 'flings'? Do you get around?

Social Media 120

Social Media Media Viral Marketing Advertising Funnels 120

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

KEO Marketing

MAY 15, 2017

Founded in 2002, the American Business Awards commemorate organizations throughout the United States that excel in all areas of business including marketing, video, PR, corporate communications, human resources, websites, apps, live events, and more. More than 190 professionals worldwide judge the competition.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Design Marketing Websites 48

Marketing Insider Group

NOVEMBER 21, 2013

I’m starting with a review of the best branded videos of the last 12 months. I did my own research and found that almost all of the best content this year was video (hmm, what does that mean? ) So I created this list of the top 9 videos from brands this year. I hope you enjoy the videos! Add your comments below!

Video Marketing 100

Video Marketing Branding Brand Identity Training 100