Crimson Marketing

SEPTEMBER 18, 2014

“How is your relationship with Sales?” Learn what to do about 3 of them in this Moneyball for Marketing podcast: Relationship Therapy: Peter describes the exact process Demandbase used to transform their marketing solutions focus from a volume of individual leads to a targeted group of the 1500 most convertible accounts.

DemandBase 100

DemandBase CMO Marketing Management B2B Sales 100

Marketing Insider Group

JULY 15, 2021

Simple: You turn to other experts for a bit of mental and career rejuvenation through resources like books and podcasts. Instead, let your ears absorb some refreshing new concepts by tuning into some growth-focused podcasts. Recommended Podcasts for Marketers. This fast-paced podcast is full of wisdom. What gives?

Thought Leadership 363

Thought Leadership Eye-Tracking Advertising Agencies Creativity 363

Oktopost

MARCH 19, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary In this episode of Behind the Post, host Alina welcomes Etien Yanev , the Senior Social Media Manager at Payhawk and author of the book “Digital Marketing Compass” (currently only available in Bulgarian).

Social Media 136

Social Media Media Startups Youtube 136

The Forward Observer

OCTOBER 13, 2023

This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships, and boost conversions. Douglas Burdett, host of The Marketing Book Podcast. Guidance is also included on how to align content with various stages of the customer journey.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Oktopost

APRIL 4, 2024

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

Marketing AI 69

Marketing AI Work Management Product Marketing Management 69

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Seismic

JUNE 18, 2019

Recently, Seismic Co-Founder and President Ed Calnan and Seismic Go-To-Market Advisor John Boucher, spoke on this topic to the B2B Sales Show podcast, including how good sales leaders can cultivate a culture in which their sales teams act as consultants, rather than just sellers.

B2B Sales 40

B2B Sales B2B Buying Cycle Fulfillment 40

Trade Press Services Newsletter

SEPTEMBER 7, 2022

Unlike traditional PR that focuses on generating media exposure for an individual, brand, product or event, modern PR strives to build mutually beneficial relationships and deliver value to target audiences. Podcasts Podcasts continue to rise in popularity with the number of listeners expected to surpass 160 million in 2023.

PR 130

PR Thought Leadership Press Lead Scoring 130

Zoominfo

FEBRUARY 21, 2023

ZoomInfo’s podcast, Pretty Big Deal , just wrapped its second season. The podcast shares stories of salespeople — from CEOs to financial planners to actresses — about how they landed some of the biggest deals of their career. Make a Good Impression & Focus on Relationship Building Actress Andrea Lopez knows that impressions matter.

Zoominfo 130

Zoominfo Work Management Marketing Management Impressions 130

Oktopost

MARCH 8, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. It’s all about building meaningful relationships with the right people. One of the ways Lauren suggests marketers can build an outstanding relationship is by creating custom pitches for each journalist. Catch all episodes here.

PR 117

PR Media Transparency Startups 117

Oktopost

NOVEMBER 9, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. While both strategies aim to connect better with customers through personal relationships that build revenue, social selling is more one-to-one rather than one-to-many. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Social Media 125

Social Media Social Marketing Media Transparency 125

Webbiquity

MAY 4, 2021

Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships. I should mention James is also the host of the All Things Video Podcast, which is a definite must-listen. James: A lot of it was relationships. Tom: It is.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Iconic beauty brand Glossier swears by this approach, and it has served them well.

Rules 151

Rules Planning Brand Identity Branding 151

Marketing Insider Group

JULY 11, 2023

That’s why it’s crucial for you to establish credibility, communicate your value proposition, and earn that relationship currency from your customers. From blogs and podcasts to YouTube videos and social media posts, there’s a ton of information out there that won’t cost you a dime. But is it really?

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Marketing Insider Group

DECEMBER 29, 2020

More than 70% of those surveyed said they appreciate digital innovations that have deepened their relationships with others during the pandemic. Marketers should capitalize on the opportunity to develop real relationships with customers. consumers listened to podcasts in 2020, up from 44% in 2018. Keep content current.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Martech

NOVEMBER 1, 2022

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Zoominfo

NOVEMBER 12, 2018

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. As with any popular new medium, businesses are jumping on the podcast bandwagon.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Content Standard

OCTOBER 19, 2023

A Content Disrupted podcast with Doug Zarkin, Retail & Brand Marketing Expert, Author of “Moving Your Brand Out Of The Friend Zone.” ” Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Order your copy of Doug’s book Moving Your Brand Out of the Friend Zone.

Ad Building 88

Ad Building Brand Identity Branding Trigger Marketing 88

Oktopost

JULY 6, 2022

Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. That experience is an opportunity to showcase the individual moments that make up the relationship employees have with their company. Catch all episodes here.

Positioning 125

Positioning Organization Peer-to-peer Burn Rate 125

Act-On

OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. For instance, you may want to represent that a designer will report to a creative director, but have a dotted-line relationship with the demand generation team.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Webbiquity

JUNE 13, 2023

Understanding customer loyalty Customer loyalty creates an ongoing relationship between a business and its customers. Spotify also recommends music and podcasts based on your search history. For example, Nike launched an app to strengthen customer relationships under its direct-to-consumer initiative.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Marketing Insider Group

MAY 18, 2020

Building the relationship involves trust and respect. In the Thought Leadership research report, marketers said thought leadership improved website traffic, lead generation, media mentions, email subscribers, customer relationships, and backlinks. Your thought leaders will begin to grow new relationships and be further revered.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Martech

FEBRUARY 12, 2024

Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term. The shift toward brand storytelling, personality and relationship-building should be gradual yet strategic.

Marketing Attribution 117

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 117

B2BMarketing.net

APRIL 11, 2024

In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-Chief, B2B Marketing, spoke with Andrea Herbert, Marketing Director, Gamma to discuss the company’s fluffy (in a good way) rebrand. They talk about everything from Gamma’s current goals as a brand to its culture and people-first approach.

Campaigns 52

Campaigns Brand Identity Branding B2B Marketing 52

Engagio

JANUARY 16, 2024

As we go into the new year, we wanted to highlight some of the most engaging discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Oktopost

JANUARY 10, 2022

Listen to the Podcast: Or subscribe on Spotify or Youtube. Behind the Post is a podcast by Social Media Managers, for Social Media Managers. If you love going behind the post as much as we do, please subscribe wherever you find your podcasts. Watch the live recording: Episode Summary. Unleash Your Inner Artist.

Social Media 158

Social Media Media Transparency Webinar Metrics 158

seo.co

APRIL 26, 2023

Legal link building is one-part relationships and one-part content development. You need the right relationships with other bloggers, website owners, journalists, and industry insiders to gain access to their publishing platforms. Podcast Interviews Podcasts are extremely popular right now.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Oktopost

MARCH 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. She has a solid track record of building strong relationships with customers and sales teams and has always been focused on driving growth in B2B technology organizations. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Transparency 117

Transparency Demand Generation Click Rate Youtube 117

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Confessions of a B2B Marketer

JANUARY 3, 2024

The Digital Agency Show Brent Weaver on LinkedIn Brent Weaver's website Check out Fame Check out bCast Check out Abney Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Ad Building 52

Martech

MARCH 31, 2023

They typically have websites, newsletters, podcasts and webinars. Mentor relationships Don’t forget mentor relationships. Both parties in a mentor relationship must contribute to making it worthwhile for both people. Start a podcast, blog or YouTube channel. These are worth following.

Work Management 115

Work Management Marketing Management Training Vendors 115

ConvertKit

JUNE 24, 2021

If you have a podcast, there are multiple options to turn your hobby into a business and your business into your full-time job. The trick is figuring out how to monetize a podcast in a way that makes sense for your business. So, if you’ve ever wondered how to make money with a podcast (and how much money is possible), read on.

Cost Per Thousand 105

Cost Per Thousand CPM Budget Programs Advertising Agencies 105

ConvertKit

JULY 30, 2021

Your podcast name is your first impression. What’s the right podcast name? Your podcast name should reflect the ideal listener, the value your listeners get, and the perspective they’ll hear. Choosing the perfect podcast name format. Why is choosing the perfect podcast name so important? The good news?

Best Practices 114

Best Practices Deliverability Template Newsletter 114

Oktopost

JULY 7, 2021

Listen to the podcast: For more thought leadership on ABM and holding both sales and marketing accountable for revenue, check out our Radically Transparent podcast on Apple Podcasts , Spotify or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Account Based Marketing 117

Account Based Marketing ABM Demand Generation Agencies B2B Thought Leadership 117

B2BMarketing.net

DECEMBER 1, 2023

In this week’s podcast, David Rowlands, Head of Content, B2B Marketing, sat down with Sarah to discuss her big win. She shared how she got started in B2B, her philosophy as a CMO, how to build a collaborative relationship with sales, and how to approach failures in your career.

B2B Marketing 52

B2B Marketing B2B Thought Leadership B2B CMO 52

Oktopost

DECEMBER 15, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. “Strength WithIN” aims to create space for LinkedIn employees who are interested in strength sports to connect, both in-person and virtually, to build meaningful relationships, work better, and become more resilient. Catch all episodes here.

Peer-to-peer 62

Peer-to-peer Budget Programs Transparency Ad Exchange 62