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How to Craft Brand Stories that Sell with The Message Design Institute’s Tamsen Webster

Content Standard

A Content Disrupted podcast with Tamsen Webster, Founder of The Message Design Institute. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

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Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

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Business Consultancy 101: How to Find the Right Fit for Your Business

Webbiquity

Have they been interviewed on business podcasts or blogs? They come into an organization, identify problems, and propose solutions. Do they take part in social media discussions on LinkedIn and Twitter? Problem-solving ability: Good consultants are creative problem solvers.

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The Founder Interview Series #35: James Creech, Paladin

Webbiquity

I should mention James is also the host of the All Things Video Podcast, which is a definite must-listen. And then also what role, if any, does the All Things Video podcast play as a content marketing tactic? Having said that, I do share insights from people on the podcast and I post on LinkedIn daily. Tom: It is. Buy, buy, buy.”

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Becoming a Published Author: How to Choose the Right Book Publishing Format

Trade Press Services

In traditional publishing, authors complete a manuscript, develop a proposal, and then submit it to a publishing house. An editor will determine whether to reject or pursue the proposal. Traditional Publishing Traditional publishers can range from well-recognized entities to small press options.

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Productivity Measures Improve Performance and Operational Excellence

Vision Edge Marketing

Marketing is a mighty output factory, producing websites, graphics, events, blogs, videos, podcasts, articles, press releases, advertisements, plans, and much more. Accounting produces invoices. Legal produces contracts. Sales produces new orders.

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What Is a Sales Cycle and How Do You Optimize It for Consistent Sales?

Salesforce Marketing Cloud

Another simple, powerful prospecting strategy is to do a Google search with their name and company to see if they’ve been featured in any articles, videos, or podcasts. Proposal You’ve led a successful demonstration and the prospect wants to move forward. A word of warning: Make sure your messages are tailored to each prospect. (Our