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LinkedIn Ads Reporting in Oktopost: A Centralized View of Your Organic and Paid Social

Oktopost

To be able to see your owned, earned and paid social activities side by side in a consolidated view will be such a game changer for any B2B player. You can also consolidate them with your other reports to get a centralized view of your social campaigns across both paid and organic channels. Easy: Need to compare CTRs?

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Report: Organizations Continue to Undervalue Social Media Marketing Data

KoMarketing Associates

Sprout Social recently published its “Sprout Social Index XVII: Accelerate” report, and statistics showed that 47% of marketers say social data is viewed as a resource that influences strategy for multiple teams. However, 46% still claim that their organization only views social media marketing data strictly as a marketing resource.

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A sales-side view of marketing, automation and AI

Martech

We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI. The post A sales-side view of marketing, automation and AI appeared first on MarTech. Q: So who are your customers? Get MarTech! In your inbox.

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Gartner: Give up on the complete view of the customer

Martech

Ideas like: There’s value in having a holistic view of the customer. Give up on the 360-degree view of the customer because the cost of attempting to achieve it will become unmanageable. ” Especially, said Bloom, given the enormous technical, regulatory and privacy issues associated with the 360-degree view.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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10 Questions to Help Widen Your View to Overcome a Potential Customer-Centric Blind Spot

Vision Edge Marketing

Is your organization focused on developing innovative and advanced products irrespective of its demand in the market? A sign of the sales-centric organization. Installing mirrors with larger fields-of-view also help. In business, addressing the customer-centric blind spot requires both turning our heads and widening our view.

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74% of Marketers Now View Personalized Content as ‘Important’ for Engagement

KoMarketing Associates

Moveable Ink conducted its “Audience of One: Consumer Expectations and the Power of Personalization” report, and data showed that organizations lose credibility among most customers (28%) due to inaccurate personalization.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey. Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers.