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White Paper: The Definitive Practical Guide to Influencer Relationship Management

Onalytica B2B

Take yourselves from ‘aspiration’ to ‘execution’ using our practical framework to organically create, implement, measure and scale your influencer marketing activity to produce meaningful results for your business. . Key Takeaways of the paper. Why does the industry need this guide? What does it cover?

Paper 0
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B2B Reads: Empathetic Leadership, Reemerging Paper Catalogs, and Purposeful Work

Heinz Marketing

How Paper Catalogs Remain Relevant in a Digital Age. Zhang explores the reemerging relevancy of paper catalogs, and how this often forgotten strategy can help many different types of businesses stand out in a highly crowded digital marketing environment. In this article, Jonathan Z. 3 Ways Companies Make Work Purposeful.

Paper 93
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How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. When selecting a white paper topic, make sure it aligns with your overall marketing strategy.

Paper 120
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5 Creative Solutions for Event Organizers

Lead Liaison

5 Creative Solutions for Event Organizers. As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. In this article we outline five solutions for event organizers to bring life to their events. .

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. It may even damage your organization's reputation.

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25 White Paper Examples To Inspire Your Strategy

CoSchedule

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.

Paper 52
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Employee Advocacy 2.0: Leveraging Influence to Drive a Connected Organization and Employee-Led Buyer Journey

Onalytica B2B

Similar to our last paper, we have brought together Influencer Marketing, Employee Advocacy and Social Selling experts to share their insights and tips. What is a connected Organization and Employee-Led Buyer Journey? An example framework from the paper: The Evolution of Employee Advocacy. The Four Stages to Employee Advocacy.

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7 Secrets of Effective Management for Remote Employees and Teams

Processes tested by other companies, alongside extensive research, have revealed several “secrets” that many organizations overlook when developing their virtual team management approaches. Putting these processes into practice can help provide clarity when teams collaborate in real-time.