Marketing Insider Group

APRIL 11, 2023

Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content Creation. Distribution. Optimization.

Marketing Automation Services 313

Marketing Automation Services Marketing Budget Paid Search Agency Service 313

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

MAY 10, 2024

It’s an asset that can drive alignment across your entire organization. A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. Let’s see how content can unlock the potential across your entire company. First up is Internal Communications. Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Contently

MAY 20, 2024

Even if you have the best content in the world, if no web traffic stops by, you might as well be writing on paper and then tucking it away in a desk drawer. These outbound links give readers more information on the topic from an authoritative source, like a government site or scientific study.

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Biznology

JUNE 6, 2016

2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? Here are 6 studies to explain. TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day. 50,000,000 businesses post 1.5

Facebook 80

Facebook Studies Organization Case Studies 80

Martech

FEBRUARY 20, 2024

And within these organizations, they need to know the roles that usually serve on the buying teams. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. As mentioned earlier, B2B customers make buying decisions in teams.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A fact sheet includes important data points organized in an easy-to-digest bulleted list. Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. Fact sheet. When was your company founded? How many employees do you have?

Press 130

Press Personalization Brand Identity Branding 130

The Point

JULY 30, 2020

This is one of the most effective ways to convert organic blog traffic to sales leads that you can then nurture over time. To view a short, 18-minute presentation on this topic, based on a real-life case study, check out our slidecast: “ Getting Leads (and More!) Market subscriptions aggressively , and not just on the home page.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Vision Edge Marketing

MARCH 16, 2021

Studies show that 91% of buyers read reviews or ask their peers for recommendations before buying. What can an organization change to improve the peer engagement and hopefully accelerate the conversation? That is, the people inside your organization are peers to the people you want to do business with. Peer Engagement.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Work Management Guidelines 257

Webbiquity

JANUARY 19, 2023

This typically takes more time than in the case of individual consumer purchases where one person makes a simple decision based on their own needs and wants. This is because B2B decisions tend to be made more slowly by larger organizations with multiple decision-makers.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 111

Merchandising Marketing Analytics Tools Conversion Lead Ranking 111

Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

KoMarketing Associates

FEBRUARY 5, 2015

This is especially important because based on a study last year, many B2B marketers (63%) are planning on spending more on video over the next year. Manufacturing distributor Cisco Eagle offers a library of product-specific video tutorials and case examples. Interviews.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

Scoop.it

FEBRUARY 22, 2024

It’s an opportunity to showcase your organization’s values, culture, and employee experience far and wide – on your own terms. A little recognition goes a long way, especially for minority groups within your organization. You can share articles, case studies, and insights to position yourself as an industry expert.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

B2B Marketing Directions

MAY 12, 2024

The business professionals who use the NetLine platform voluntarily share information about themselves and the organizations they work for in exchange for access to the content resources available on the platform. The data used for the report was not derived from surveys or interviews but from actual engagements with B2B content.

Marketing AI 70

Marketing AI Research B2B Content 70

Marketing Insider Group

FEBRUARY 3, 2021

In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. Content agencies can work with your compliance and legal departments to ensure that all the content meets the criteria for your industry and organization. Tightly regulated content.

Marketing Agencies 2 267

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 267

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Marketing Insider Group

OCTOBER 15, 2019

It feels organic, right? As it happens, a study presented during the event showed that $1.3 It makes sense on paper: the people who work for you are knowledgeable about your products and services, and may even want to tell more people about the great work you are doing. It’s anything but that. It does make sense.

Activities 211

Activities Marketing Agencies 2 Paid Search Agency Case Studies 211

Vision Edge Marketing

NOVEMBER 8, 2018

One proof point is the findings in our MPM Benchmark study Cook Up Your Best Marketing Performance , where 64% of the participants indicated that “the pressure for Marketing to measure its value, impact and contribution is on the rise.”. As a result they are in a better position to avoid receiving budget cuts or their marching papers.

Marketing Budget 185

Marketing Budget Case Studies Budget Programs Case Study 185

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format? Interactive white paper.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Martech

MARCH 12, 2024

By studying the LinkedIn behaviors of more than 500+ equity partners in a law firm we were able to show a link between the size of partner networks and activity, with billable revenue. Social must be considered in producing any marketing asset — video, white paper, case study or event. It’s now driving revenue.

Social Media 84

Social Media Media B2B Advertising Agencies 84

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 80

Marketing Management Vendors Studies Top of Funnel 80

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. That’s why we love organic traffic.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

SmartBug Media

APRIL 24, 2023

Ideally, you should write 4-6 blog posts a month, comment on industry blogs, publish white papers on your industry award-winning performance, and shout to the rooftops all of the different ways your company mitigates all concerns about an organization's cyberthreats. A prospect starts with a pain: network security threats.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Tiecas

MAY 17, 2024

How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence. Engineers might need quick access to technical specifications, while plant managers and executives might prioritize case studies showcasing ROI.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. White Papers/Executive Guides. Figure 1: Example of Research Report Cover.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Trade Press Services

MARCH 4, 2024

Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. Persona templates create a standardized resource across the organization, from sales teams to content creators.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Top Rank Marketing

SEPTEMBER 22, 2023

percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data.

B2B Marketing 131

B2B Marketing B2B Planning Brand Identity 131

Contently

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Paper 178

Paper Case Studies Case Study Work Management 178

BOP Design

JANUARY 7, 2022

The top inbound strategy for B2B is search , focusing on organic search ranking and paid search advertising. Only contact them with case studies, references, guides, videos that speak to their industry and issues. Direct mail can help B2B companies stand out because people do not do it as much anymore. Content Marketing.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Launch Marketing

JULY 6, 2022

As the way we work continues to evolve, organizations continue to turn to cloud-based solutions to facilitate work efficiently in remote and hybrid working environments. That is why organizations need an effective go-to-market strategy. Demo presentations, case studies and service trials can be of great use here.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

B2B Marketing Directions

APRIL 7, 2024

Put more plainly, a halo effect exists when we transfer our perceptions about one attribute of a person or an organization to other attributes of that person or organization without having a rational basis for the transfer. In that case, you should want that resource to reach (and be consumed by) as many potential buyers as possible.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Launch Marketing

JUNE 15, 2022

Buyer personas drive many aspects of your organization but especially marketing. At this stage, content such as checklists, calculators, case studies, vendor comparisons, white papers, reports and webinars based on each persona is best. And that means quicker sales and more revenue for the organization.

Buyer Personas 118

Buyer Personas B2B Marketing B2B Paid Search Agency 118

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174