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4 inbox-altering changes to watch for

Martech

After the initial shock wore off, we email marketers figured out how to compensate for the loss of that data and got back to our regular work of communicating with the subscribers and customers who asked to receive our emails. This forced opt-out disrupts the habits consumers have built up over the years. Here you go!

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Data Privacy Terminology 101

Zoominfo

In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals. Opt In/Opt Out. Let’s get started… Data Privacy.

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

The UK will likely be governed by GDPR rules for a while. Compliance with consent language and processes rules. Compliance with cross-border data transfer rules. Create and centralize opt-in language for easy, consistent distribution. Step two is to tackle opt-in language. Keep all opt-in boxes unchecked.

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EU authorities ban Meta from using personal data for advertising

Martech

Ad-free subscription On Monday, Meta announced it was rolling out ad-free subscriptions for Facebook and Instagram users in Europe and putting a “temporary” ban on ads to those under 18. The implications of the EDPB’s ruling go well beyond Meta’s bottom line. Why we care. Get MarTech! In your inbox.

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Data Privacy Terminology 101

Zoominfo

In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals. you can’t use the person’s information until they opt in).

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EU & UK GDPR: 5 things you must know about email consent

Litmus

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. In the screenshot above, we show an example of how we use unchecked, opt-in boxes at Litmus to get consent. Article 7(3):?. Half of U.S.

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Using AI to improve customer experience and customer journey orchestration

Martech

If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. Marketers can then add rules based on what is known about the customer, like their financial means or the interest they expressed on a particular webpage. Predetermined messages are then sent to this fixed group of customers. “At