article thumbnail

Data Privacy Terminology 101

Zoominfo

In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals. Opt In/Opt Out. Let’s get started… Data Privacy.

Privacy 130
article thumbnail

EU authorities ban Meta from using personal data for advertising

Martech

Ad-free subscription On Monday, Meta announced it was rolling out ad-free subscriptions for Facebook and Instagram users in Europe and putting a “temporary” ban on ads to those under 18. The implications of the EDPB’s ruling go well beyond Meta’s bottom line. Why we care. Get MarTech! In your inbox.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Third-Party Lead Generation and GDPR Compliance

Zoominfo

The UK will likely be governed by GDPR rules for a while. Compliance with consent language and processes rules. Compliance with cross-border data transfer rules. Create and centralize opt-in language for easy, consistent distribution. Step two is to tackle opt-in language. Keep all opt-in boxes unchecked.

article thumbnail

Data Privacy Terminology 101

Zoominfo

In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals. you can’t use the person’s information until they opt in).

Privacy 100
article thumbnail

Using AI to improve customer experience and customer journey orchestration

Martech

If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. Marketers can then add rules based on what is known about the customer, like their financial means or the interest they expressed on a particular webpage. Predetermined messages are then sent to this fixed group of customers. “At

article thumbnail

EU & UK GDPR: 5 things you must know about email consent

Litmus

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. In the screenshot above, we show an example of how we use unchecked, opt-in boxes at Litmus to get consent. Article 7(3):?. Half of U.S.

Opt-in 136
article thumbnail

Do Shipping Discounts Increase Sales in 2024? Challenges & Its Solutions!

Huptech Web

You can attract more customers and win market share by providing better shipping terms than competitors. Customers can opt to add more items to their cart to qualify for free or discounted shipping, thereby increasing the average order value, which can directly boost sales revenue.