Martech

JULY 8, 2024

Upsetting the Apple inbox cart again Apple’s Mail Privacy Protection (MPP) feature , introduced in 2021, was the first shot across the inbox bow, as Apple sought to protect subscribers’ privacy by masking when, where and even whether they opened an email message. Here you go!

Marketing AI 129

Marketing AI Opt-out Opt-in Privacy Protection 129

Convert

APRIL 26, 2022

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. A/B testing companies are now taking extra measures to comply with these new rules.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

BenchmarkONE

SEPTEMBER 29, 2021

Think of marketing compliance like any other marketing best practice – the rules and guidelines are there to help you build trust with your customer base and get the most out of your marketing efforts. . Using reputable email marketing software will help make sure you have these protections in place for your email strategy.

Marketing & Strategy 69

Marketing & Strategy Marketing Strategy Advertising Agencies Planning 69

Convert

MARCH 21, 2023

Let’s check out more… Types of Heatmaps Heatmapping has been adapted to represent different types of data in a way that makes perfect sense. PRO-TIP To really get the most out of your heatmaps, you’re going to need to use more than one type since they each give you an incomplete perspective on user behavior.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Litmus

MARCH 8, 2024

2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. 2023 : Apple introduces Link Tracking Protection (LTP) as part of its iOS 17 release on September 18, 2023. 2024 : Gmail and Yahoo institute new deliverability rules starting February 2024.

Privacy 99

Privacy Marketing AI Email Marketing Data Hygiene 99