Remove Opt-out Remove Privacy Policies Remove Rules Remove Terms and Conditions
article thumbnail

How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)


The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. A/B testing companies are now taking extra measures to comply with these new rules. They are centered around GDPR and include.

Privacy 52
article thumbnail

25 White Paper Examples To Inspire Your Strategy


By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Google’s technical white paper on financial governance in the cloud stands out through its layout.

Paper 52

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GDPR and Email: Part 1, an Overview


They started working on it in 2012, and for the next four years, the countries of the European Union argued over, cajoled each other, and hammered out the details of a ruling known as the General Data Protection Regulation (GDPR). It even has a section that defines the terms it uses, such as “personal data” and “natural person.”

article thumbnail

The Laws Marketers Need to Know to Avoid Legal Backlash


And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Every email message you send out has to include your valid physical mailing address.

article thumbnail

The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program


If you plan to comply with each new regulation when it comes out, you will stifle innovation in your business and will be running to avoid landmines. Respect user privacy while collecting data to frame hypotheses. ? Weigh the impact of your test on their psyche and psychological well-being to rule out manipulation. ?

Ethics 52
article thumbnail

Common Marketing Tricks That Can Actually Ruin Your SEO

Single Grain

Google invested a massive amount of cash to better understand human words and their context (check out this article on NLP in SEO ) and is now better at understanding context, general tone, and the purpose of your content while analyzing the text. A good CTA will lead them to a landing page, and you’ll avoid the terms-and-conditions issue.

SEO 98
article thumbnail

2022 Round-Up of the Best Shopify Conversion Rate Optimization Apps


This action could be adding a product to their cart, checking out, clicking on a promo pop-up, etc. In terms of making a purchase, the average conversion rate of a Shopify store is 1.5%. That means, 3 out of every 200 store visitors will make a purchase on average. That is, about 5 out of 100 visitors buy from them.