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How to Choose the Best Font for Your Email [Includes 4 Best Picks]

SendX

With that out of the way, let's get this thing going, shall we? Our Top 4 Picks for The Best Font for Emails Opting for web-safe fonts ensures better compatibility across devices. You might also want to try out some custom fonts in this case. What is the right font for your email marketing campaigns? Is this worth a shot?

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How to build customer trust through data transparency

Martech

They’ll freak out, won’t they? We can put off that day of reckoning, but the problem is only going to accumulate, and when the truth finally comes out — as it will — the anger and sense of betrayal will be even worse. What if privacy was the default setting, rather than something you had to opt into?

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Why bad business decisions can hurt email deliverability

Martech

They offered every new customer a free trial and even used double opt-in to confirm the free trial to avoid misuse from scammers or hackers. However, the email confirming the start of free trials — a transactional email, unlike the regular promotional messages — went out to all users before they confirmed their opt-ins to the trial service.

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

Create and centralize opt-in language for easy, consistent distribution. Step two is to tackle opt-in language. Your opt-in language must be: Unambiguous: A sign of consent must involve a clear affirmative action. Unbundled: Consent must be separate from other terms and conditions. Keep all opt-in boxes unchecked.

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10 Email Marketing Platforms To Grow Your Business

SendX

This post will give you a preview of each one in terms of email editor, features and pricing. Opt for a plan which matches with the number of subscribers you have. You also get to preview your email before sending it out and save your customised design. Let's read on. Quick Comparison of top 10 email marketing softwares (ESPs).

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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

We’ll dive into 11 crucial strategies you can implement in your business – not just to survive unexpected turbulence but to also stand out from competitors, build trust with consumers, and grow confidently into the future. Make Short-Term Plans. One key strategy is planning for a shorter term than you have in the past.

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iOS 18.2’s email ramifications: What we know so far

Martech

Preheaders are being phased out of the “All Mail.” Open rates aren’t reliable since most impacted users have already opted into the Mail Privacy Protection in iOS 15. Dig deeper: How to get your email marketing ready for iOS 18 Email changes from iOS 18.2 The changes introduced by iOS 18.2 The introduction of tabs.