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The Medium is the Message: Best Practices Guide to SMS Marketing

Act-On

Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s journey. In any of these sectors, and so many others, it’s safe to bet that much of your customer base is using SMS already.

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5 Marketing Plugins for WordPress We Continue to Love

Marketing Insider Group

With just a few clicks, even beginners can implement powerful strategies that drive traffic and increase conversions. Elementor Elementor is a powerful and versatile page builder plugin for WordPress that allows users to create stunning, custom website designs without any coding knowledge.

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THE Email Marketing Checklist to Boost ROI

SendX

With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. It provides a way to build lasting relationships with customers and improve unhappy customers' experiences.

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The Giant Compendium of Digital Marketing Checklists

Marketing Insider Group

On-Page SEO Keyword Research and Optimization: Figure out keywords your target audience searches for online. Platform Selection Identifying the Right Social Platforms: Figure out where your target audience is more likely to engage online. SEO Digital Marketing Checklist Image Source 1. Social Media Marketing Checklist Image Source 1.

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Why Marketing Needs to Own Demand Generation Right Out of the Gate

Webbiquity

Demand gen encompasses the sales, marketing and customer service actions that find, attract, convert, keep, and grow the value of customers. That includes both generating revenue from acquiring new customers and growing revenue within the installed base.”. Otherwise, you risk implementing what we call random acts of Marketing.

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The B2B Marketer’s Guide to Creating Irresistible Lead Magnets

Marketing Insider Group

You know the ins and outs of what makes your product awesome. Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan.

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Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. A database hygiene strategy should include: Reliable data sources Scheduled data audits Consistent data points across all vertical Compliance — both from customers and in-house database specialists.