Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Launch Marketing

MAY 19, 2021

Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more. Download it now.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Marketing Insider Group

FEBRUARY 23, 2021

Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ). Turn Case Studies into Ebooks. If you need some longer-form content on your website or an ebook to generate leads, you can use a case study as your content foundation.

Case Studies 273

Case Studies Case Study Studies Top of Funnel 273

Adobe Experience Cloud Blog

MAY 6, 2016

Repeatedly sending emails to subscribers who no longer engage with your emails will have a negative impact on your email open and. click-to-open rates, not to mention the possibility of your email hard bouncing or hitting a spam trap.

Campaigns 48

Campaigns CAN-SPAM Thought Leadership Domain 48

Smashmouth Marketing

OCTOBER 1, 2021

Send them a gift: This is really an excuse to get a whitepaper or ebook in front of them, but if you have some branded swag lying around, why not send it out to a prospective customer. You need to craft emails that will give you high open rates.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Litmus

JUNE 7, 2022

And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP ). Claim your copy of our latest ebook “ MPP and Email Marketing: Your 5 Step Response Guide.” That’s why we group all of them under the Apple privacy-impacted opens group.

Privacy Protection 83

Privacy Protection Email Marketing Privacy Work Management 83

Launch Marketing

DECEMBER 9, 2020

Here, we break down the primary metrics used to track the most common types of content marketing that B2B marketers use; website content (blogs, articles, eBooks), social media content and email content. Open Rate: Email opens are primarily influenced by subject lines. You want to have a high open rate.

Social Media 83

Social Media Marketing Websites Media B2B 83

Envy

MARCH 4, 2021

Take particular notice of general KPIs like open rate, click-through rate, and conversion rate. So much so that we’ve created this ebook: Download it to learn more about the components and best practices of an effective lead nurture program, and begin improving your lead conversion rates.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Vision6

JULY 5, 2023

You can track open rates, click-through rates, conversions, and other important metrics to gauge the success of your campaign. Types of emails Promotional emails If you’ve got an exclusive VIP offer, eBook or webinar to show off, promotional emails are for you! What’s a good click rate?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Only B2B

JULY 7, 2023

Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing. A study by GetResponse found that welcome emails have an average open rate of 82%. Clearly define the characteristics and job titles of your ideal prospects.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. 67% of all emails are opened on a mobile device (smartphones and tablets), and smartphones alone make up 50% of all opens.

Stats 79

Stats Email Marketing Trends Work Management 79

Optinmonster

DECEMBER 28, 2023

Write an Ebook Together 3. Write an Ebook Together Ebooks are actually a really great way to share more information in your area of expertise. Who doesn’t love an informative ebook, after all? After creating an ebook with a marketing company, The Chat Shop, they experienced an uptick in customer engagement.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Biznology

APRIL 1, 2019

Vidyard and Gabe Larsen have collaborated on an eBook, How to Use Video to Boost Your Sales Pipeline. For example, while It’s well known that mentioning “ video” in the subject line of an email increases open rates, this guide tells you how to make a video thumbnail for the email body that gets your contact to click.

Top of Funnel 112

Top of Funnel Paid Search Agency Video Marketing Open Rate 112

Hubspot

NOVEMBER 22, 2014

But recent data from the 2014 Email Open Rates Report shows something slightly surprising. But the worst days for open rates are Monday and Tuesday. However, the open rate gradually increases over the course of the week and then spikes on Saturday and Sunday. Click here for the full ebook.

Clickthrough 28

Clickthrough CTR Open Rate Lead Nurturing 28

Heinz Marketing

APRIL 21, 2020

All in on ebooks: Several CMOs shared that some of their events and field budget has been diverted to long-form content, namely ebooks and data/research-based reports. Develop action plans for the next week or weeks, and know that your team might need time/space to adjust themselves to the new pace.

Planning 114

Planning Peer-to-peer Terms and Conditions Marketing Analytics Tools 114

Hubspot

APRIL 29, 2015

To help finance marketers overcome these marketing challenges, we’ve put together an ebook tailored specifically to marketers in the finance industry. One company is achieving consistent lead nurture email open rates of around 75%. How CTAs can bring your lead gen to the next level.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Bandwidth Case Studies 28

DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. Read our ebook focused on that question for deep dive into the state of email deliverability.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

Brandpoint

MARCH 15, 2023

With a nearly 20% open rate in the manufacturing industry , email marketing is a proven method for reaching and engaging prospects. Third email focuses on a topic that aligns with this stage of the buyer’s journey with a link to your eBook or how-to guide. The ROI on email marketing is $36 for every $1 spent.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Porch Group Media

DECEMBER 17, 2019

A study by Experian found that: Personalized emails generated six times higher transaction rates and revenue per email compared to emails that were not personalized. Personalized promotional emails had 29% higher unique open rates and 41% higher unique click rates. How do consumers feel about personalized email?

Personalization 64

Personalization Planning Trigger Marketing Multi-Channel 64

Crimson Marketing

JANUARY 28, 2015

” 60% have an above-average open rate for their email marketing solutions . “40% of companies not achieving their revenue goals didn’t know their click-through rate. ” 34% don’t know their open rate . 35% had an above-average open rate. Source: HubSpot.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Stats Lead Ranking 100

Golden Spiral

JANUARY 31, 2019

lower open rate than B2C. gap and wonder why your B2B colleagues complain about their industry email open rates. Even when you purchase a list from “reputable providers,” many of your emails will fall on deaf ears, go straight to spam boxes, and have lower open rates. And you’re B2B. B2B emails report a 4.6%

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

distribion

NOVEMBER 30, 2016

Mobile open rates peak just as people are waking up and desktop open rates peak just as your readers are getting settled at work. Do – Fit your content around your reader’s schedules, not your own. Don’t – Send emails that are not supported on mobile devices. Did you know? Rule 3: Optimization.

Rules 75

Rules Email Marketing Planning Paid Search Agency 75

Launch Marketing

JUNE 16, 2021

You should aim to send these emails mid-week at times that you know your audience will exhibit high open rates. For strategies and tips to forming strong B2B messaging, download our Messaging that Matters eBook. The messaging in your webinar should resonate and make an impact. Best Time to Host a Webinar.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Zoominfo

MARCH 6, 2017

Data shows that highly targeted campaigns can even increase open rates by 14.2% ( source ). By going back and updating out of date or inaccurate information, your logistics email open rates are more likely to increase, improving your marketing campaign results. You should also be offering value to your readers.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Brandpoint

DECEMBER 27, 2018

The day after that, open rate. for valuable information, which could be an eBook, template or other helpful guides. eBooks make an effective content type for lead generation for two reasons: You can pack it with useful, in-depth information. PricewaterhouseCoopers actually predicted eBook revenue will reach just over $8.5

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

SmartBug Media

JANUARY 5, 2022

His most effective personalization tactic to increase open rates and clicks. In fact, as Mike tells us, including the first name in the email has almost no impact on open rate. Instead, they might be redirected to a blog post or short ebook on the value your company provides. How to personalize the buyer’s journey.

Email Marketing 52

Email Marketing Work Management Marketing Management Top of Funnel 52

BOP Design

MARCH 10, 2020

We’ve seen good open rates for clients that have given their newsletter a clever publication name and use that for the subject line, along with the month. We’ve also seen high open rates for subject lines that pose a question or include an industry-appropriate emoji. It should never be misleading.

Newsletter 79

Newsletter B2B Thought Leadership B2B Thought Leadership 79

ConvertKit

JULY 14, 2021

Higher open rates. The Litmus State of Email 2020 Report revealed that emails with personalized subject lines are 50% more likely to be opened. In this scenario, the photographer could segment their list by creating a free ebook for each of the two pet types. Here’s why we think it’s worth it, though.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Scoop.it

MAY 20, 2020

To get inspired, check out this data from GetResponse on how number of newsletters per week correlate with the open rate and click through rate, as well as how many marketers send one, two, and more emails per week: Choose your frequency and stick to it. Step 4: Make sure your emails get opened.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Varicent

MARCH 12, 2020

With inbound leads you have a clear direction of interest – they downloaded an ebook, signed up for a trial, or requested a demo. Some of the most meaningful metrics that impact conversion – like response time and pick-up rates – don’t apply to outbound programs.

Top of Funnel 69

Top of Funnel Sales Qualified Leads Advertising Funnels Lead Ranking 69

SnapApp

OCTOBER 3, 2019

Many B2B marketers find themselves fighting an uphill battle against falling conversion rates, low email open rates, and changing goals. . Imagine you have a new ebook to promote that emphasizes the ROI of your solution.

Practices 69

Practices Top of Funnel Marketing & Strategy Landing Pages 69

Marketing Insider Group

FEBRUARY 1, 2021

Engagement rates. Email open rates. Why are they downloading your ebooks? B2B marketers use data analytics tools to measure their marketing efforts and gain insights into buyer intent. Here are a few metrics that will help you understand which companies are more likely to buy from you: Keyword searches. Behavioral data.

Buyer Intent 353

Buyer Intent Intent Work Management Marketing Management 353

Only B2B

JULY 5, 2023

Salesforce reports that personalized email subject lines can increase open rates by 26%, demonstrating the impact of personalization on demand generation campaigns. Personalization and Customer Segmentation: Personalization plays a crucial role in demand generation success.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Leadspace

JULY 11, 2018

Whether it’s an ebook, industry report, or anyother resource, you want to make it clear to your followers that your brand offers quality products and services. For instance, segmenting your email list ensures followers only receive relevant messages and helps boost open rates.

Demand 88

Demand Email Marketing Demand Generation Agencies Effectiveness 88

ConvertKit

NOVEMBER 20, 2020

Common examples of lead magnets include the following: Ebooks. A short PDF ebook is perceived to be worth more than the same content in a blog post. Pay attention to what your audience wants by tracking open rates and clicks. Cleaning your list means getting rid of subscribers who are no longer opening your emails.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Liveintent

SEPTEMBER 25, 2020

This could help increase your email open rates and engagement rates. Download our eBook to learn how publishers and advertisers are discovering new windows of opportunity to retain and grow relationships with customers during this time. Create a subscribers-only online store collection.

Tips 83

Tips Churn Rate Advertising Agencies Newsletter 83