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Email newsletter guide: Template design and marketing best practices (Part 2 of 3)

SmartBrief - Marketing

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

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Spreading the Word About Your New Business

Webbiquity

When you’re starting out with a new business, one of the first and most important things you to do is promotion. Getting your message out there. All of the following will be incredibly useful and powerful things you can do to spread the word more effectively right out of the gate. Contributed post.

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Customer acquisition with email newsletters

Liveintent

In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. So, if you’re hoping to inform campaigns across other channels with data acquired from Google and Facebook, you’re out of luck. How email newsletters can help with customer acquisition. There are over 4.1

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The Anatomy of a Successful E-Newsletter for Your Business in 2022

Scoop.it

While there are many ways you can use email for marketing, sales, and support, today we are going to focus on the newsletter format, and why it matters for SMBs. With that in mind, here’s why you need a newsletter and how to optimize it for maximum ROI in 2022. Define the Goals of Your Newsletter.

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The truth about newsletters

Jackie Walts

Newsletters are the definition of bad demand generation – all about the company sending it, usually without an objective and certainly no “What’s in it for me?”. Think about it – how many newsletters do you engage with? However, if you insist, break down why you’re doing a newsletter. Do your best work on your newsletter.

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8 Amazing Cross-Promotion Ideas to Triple Your Customers

Optinmonster

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. It’s that McDonald’s Happy Meal promoting the latest blockbuster hit. Monster, Skittles, Toyota, and NASCAR are all promoting themselves simultaneously.

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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

That’s why people love them and easily give out their emails in exchange for it. Your webinar attendee has to be particularly interested in the subject to give out their email, show up at a specific time and attend a 1-hour webinar. Attempts to cross-promote for a direct competitor can get ugly, so try to avoid that.