Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. This is particularly true if your audience has opted in to your email outreach — which simply means they’re interested in your business and your products or services.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. Not sure what type of subject line will get the best open rates? Bounce Rate.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist.

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? These messages can be anything from promotional offers and discounts, to appointment reminders and shipping notifications. For example, if you’re running a weekend sale or promotion, you can let your customers know via text.

SMS 107

SMS Marketing & Strategy Marketing Strategy Planning 107

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Respect subscriber consent and give explicit opt-out/preference alternatives.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Respect subscriber consent and give explicit opt-out/preference alternatives.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Unbounce

DECEMBER 9, 2021

And what better way to say hello than to send out a warm, personalized email? As your brand’s first impression, welcome emails should be informative, engaging, and friendly to start the relationship out strong. This welcome email provides a simple welcome and shows their other newsletters with a CTA to set preferences.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

ConvertKit

JANUARY 18, 2022

Every once in a while, we stumble upon a promotional email from a brand we love or a service we recently subscribed to and think, “that’s a great email.”. A newsletter that rocks? An opt-in confirmation email with a crystal clear CTA? An incredible newsletter from a creator who knows their audience and adds targeted value?

Examples 78

Examples Deliverability Opt-out Opt-in 78

Optinmonster

DECEMBER 28, 2023

If you want to stand out in the competition, you have to leverage both social media and email marketing. You can’t invest in social media marketing at the expense of leaving out email marketing. According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ConvertKit

JULY 19, 2021

Our top four takeaways from this season cover everything from marketing strategy to opt-in forms and what Apple’s privacy changes mean for measuring sender success. 04:00] Stop focusing so much on open rates and prioritize other metrics such as clicks and purchases. Pullquote. (21:42) Main Takeaways. [04:00]

Deliverability 105

Deliverability Privacy Open Rate Opt-out 105

ConvertKit

AUGUST 4, 2021

Build a loyal community with newsletters. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

Examples 145

Examples Newsletter Template Landing Pages 145

Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. This happens when your subscribers opt in through a sign-up form.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Scoop.it

FEBRUARY 15, 2024

Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites. With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. Just to prove my point, check out the stats below.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Sprout Social

FEBRUARY 17, 2022

And let’s not get into the level of skill and understanding required to design an appealing newsletter. Increasing attendance rate for promoted events. Send seasonal promotions for products/services or events. Moriarty’s Gem Store: Event promotion. click-thru rate. Zapier: Blog promotion.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Optinmonster

JANUARY 29, 2024

This is how you’re going to figure out exactly how much your content marketing is earning you. Here’s how you work it out: Step 1. Step 2: Figure Out What It Cost You To Distribute the Content Again, don’t forget those in-house costs. First, though, let’s take a look at the content marketing ROI formula.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. You’ve spent the time (and possibly money) necessary to create something that should stand out to your target audience. B2B Content Promotion vs. Content Shock. And that’s understandable.

Paid Content 52

Paid Content Promotion B2B Content 52

xiQ

APRIL 29, 2020

To achieve each of these objectives, i2c leveraged xiQ’s AI-powered content marketing platform and adopted the following content marketing approach: Weekly News Digest vs Monthly Newsletter. Increased Subscriptions, Minimized Opt-outs. Achieved consistent YOY growth in open rates. Thought-Leadership vs Selling.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

ConvertKit

NOVEMBER 20, 2020

Without an email list, you might lose out on potential clients or customers just because they found you at the wrong time. Letters feel inherently special and deliberate because it’s one person taking the time to write something well-thought-out to another person. But that doesn’t mean they won’t eventually be ready! Remember letters?

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Litmus

JULY 16, 2021

With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. This matters because you won’t be able to tell who opened your emails and when via Apple Mail. And because Apple’s caching servers will inflate the counts of total opens and make it very difficult to get an accurate open rate.

Webinar Metrics 102

Webinar Metrics Privacy Protection Analytics Privacy 102

Optinmonster

NOVEMBER 11, 2023

From promotional emails that boost marketing efforts to transactional emails that facilitate business operations and personal emails that keep us connected with loved ones, understanding the types of emails can enhance your communication skills and ensure you’re using the right approach for your message.

Lead Ranking 71

Lead Ranking Newsletter Email Marketing Lead Scoring 71

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because we offer so many different targeting options, you don’t need to blindly cast out a net to get leads. Because your emails are winding up in spam folders.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. For yet others, it may just be an avenue to send out feelers or newsletters with interesting information and specific calls-to-action.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Mailmunch

JUNE 9, 2021

40% of B2B marketers claim that email newsletters are the most critical tactic in their content marketing strategy. Welcome emails have a 60% higher open rate than other promotional emails with a 5x higher click-through rate than the other emails. . 59% of B2B marketers prefer email for lead generation.

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

Tiecas

OCTOBER 30, 2023

Another option is to ride the coattails of respected industry media publications that have a captive audience of opt-in emails who want to hear from you. You can streamline lead nurturing by using one of many Marketing Automation solutions that are out there. Email newsletters are so old school.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Vision6

JULY 5, 2023

Increases brand awareness Email marketing as a tool is great for getting your name out there. Try including links to your blog posts, social profiles and other content you want to promote. Increase your enagagement on newsletters by sharing it with your community on social media. What’s so good about email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Optinmonster

JANUARY 26, 2023

Having an email marketing strategy will also help you keep your email newsletters and email marketing automations aligned with your other marketing channels and brand identity. Double Opt-In Double optin is the practice of sending an automated confirmation email that new subscribers have to click on to finish signing up for your list.

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Work Management 91

Hubspot

MARCH 4, 2020

A way you can do that is by making the release of your new drink or roast exclusive to those who sign up for your email newsletter. Getting more people to opt-in to newsletters will probably take a little more than just asking — you might have to offer an incentive. Include a promotion in your email. I sure would.

Course 92

Course Email Marketing Opt-out Budget Programs 92

xiQ

APRIL 29, 2020

To achieve each of these objectives, i2c leveraged xiQ’s AI-powered content marketing platform and adopted the following content marketing approach: Weekly News Digest vs Monthly Newsletter. Increased Subscriptions, Minimized Opt-outs. Achieved consistent YOY growth in open rates. Thought-Leadership vs Selling.

B2B Thought Leadership 62

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 62

Vision6

OCTOBER 12, 2022

Best of all they reel in an average open rate of around 46% and a 24% click-to-open rate. For starters, a well-constructed drip campaign can boost your click rates by 119% compared to one-off promotional messages. We don’t recommend opting for this strategy. Why do you need it?

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. They should leave a positive first impression which will help contribute to higher engagement rates. Increased brand credibility When a new subscriber is added to your list it’s important you reach out immediately.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

SmartBug Media

JANUARY 23, 2023

But your campaigns are only worth revenue because of the subscriber on the other end of the message, and they don’t just come out of thin air. Although SMS lists tend to be smaller, they’re very important because SMS messages have a 98 percent open rate. so how do you gain subscribers?

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Binary Demand

JUNE 12, 2023

The following steps represent the hassle-free working of email marketing automation, sequencing all processes: Segment & Create Email Lists The first step is to build a B2B email list by collecting email addresses from subscribers who have opted in to receive communications from your business.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

The following steps represent the hassle-free working of email marketing automation, sequencing all processes: Segment & Create Email Lists The first step is to build an email list by collecting email addresses from subscribers who have opted in to receive communications from your business.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Martech

FEBRUARY 4, 2022

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. This happens when your subscribers Opt-in (In) through a sign-up form. Compliance.

Deliverability 109

Deliverability Work Management Marketing Management Marketing AI 109

Optinmonster

APRIL 3, 2024

An outreach email is a message sent to a person or organization to achieve a specific goal, such as promoting content, building backlinks, or forming partnerships. Are you looking to build a relationship, promote your content, or collaborate on a project? Too many people use this tactic, and you won’t stand out.

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

Atomic Reach

OCTOBER 29, 2018

You may think the simple answer to this question is using email to promote your products or services to your subscribers that are either clients or potential clients. In fact, this method of promoting your goods and services to potential customers is a popular marketing channel. Bounce Rate. What is Email Marketing?

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Liveintent

MAY 23, 2018

Hotel chains like Starwood, Marriott, and Hilton constantly jockey for attention with offers of extra points and special perks in newsletters they send to guests who’ve opted in. Even Groupon has a dedicated newsletter that aggregates travel deals with splashy images from its Getaways page. So, what are the lessons?

Email Marketing 67

Email Marketing Advertising Agencies Newsletter Work Management 67