Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. And every story your company tells, whether based in video, writing, or audio, is top notch and compelling.

Storytelling 65

Storytelling Brand Identity Branding Paid Search Agency 65

Vidyard

JANUARY 19, 2017

It turns out, Vidyard has played a big role: Through video, they reach more and more people through the powerful medium, since it’s more engaging than other formats like text. But only a few years ago, video wasn’t even on ExamSoft’s radar. But only a few years ago, video wasn’t even on ExamSoft’s radar. So what happened?

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

SendX

NOVEMBER 26, 2020

Hence, for 2021 and beyond, you may want to go back to writing short and concise emails. Additionally, storytelling is a strategy you may want to employ. They are easily accessible, and so are the most common medium used by readers. Hence, you should share videos, pictures, etc., from past customers.

Marketing AI 369

Marketing AI Email Marketing Trends Mobile Marketing 369

Marketing Insider Group

FEBRUARY 10, 2021

How to Write a Value Proposition. Source: Medium. Include an image or a video that supports your copy and tells consumers more. Write specifically to them. Storytelling. Convey a consistent message across your website and content marketing. Guide your business to define its culture better. Skip the industry jargon.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Marketing Insider Group

JUNE 13, 2015

Storytelling happens long before the first word is written or spoken. Business storytellers prepare. By carefully matching the right story elements with the limitations of the telling medium, business storytellers create context for customers to piece-together their own stories. PR can write a press release.

Storytelling 100

Storytelling Trigger Marketing Banners Advertising Mediums 100

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. A lot of professors still preach the old-school route—cutting your teeth as an entry-level reporter writing straightforward news stories. Native LinkedIn videos and LinkedIn Pulse articles get incredible reach. Susan, New York.

Content 167

Content Linkedin Facebook Analysis 167

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Directive Agency

JULY 31, 2023

Picking the Right Marketing Channels Understanding the best mediums and channels for both your audience and content will give your marketing efforts a big boost. Embed video] These video ads are effective because they’re out of the box, scroll-stopping, shareable, and highlight why you shouldn’t choose the competitor.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

EveryoneSocial

JUNE 2, 2020

Since marketing communications expands to all sorts of mediums (blog posts, paid ads, print media, video, social), each outlet has its own design requirements. Use storytelling to build trust. There is no perfect formula when it comes to storytelling , but you want people to recognize and pay attention to your messaging.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 103

Contently

APRIL 20, 2021

.” It’s also much easier to break away from a media company and go it on your own if you don’t have to rely on a big team of designers, video editors, and web developers to help develop your content. Descript, mmhmm, and TikTok are making video editing faster and easier than ever. Here’s how.

Brand Identity 123

Brand Identity Branding Content Creativity 123

Contently

JULY 26, 2022

Leverage audio and video content. consumers have listened to a podcast and US adults average 2:41 hours a day watching videos online or on their smartphone, taking advantage of these channels just makes sense. Because podcasts can feel casual and unrehearsed, they’re a great medium for dispatching information.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Kapost

APRIL 15, 2016

Storytelling takes multiple shapes and forms. So why are so many marketers still equating content marketing with writing? Sure, writing is important—it’s the bread and butter for how we communicate online. But sometimes, stories have multiple dimensions that even the best writing can’t capture. Quality Over Quantity.

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. Social videos, demo videos, promo videos—the list goes on. But our annual holiday video is always one of our very favorite productions of the year. Our Award-Winning Video. Planning: Focus on the Four E’s of Video.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Content Standard

JUNE 17, 2015

In today’s high-tech, modern world, marketers must embrace the oldest way to connect with people—storytelling. Netflix alone has amassed 62 million paid subscribers who consume 10 billion hours of programming each quarter, with millions more TV and video junkies subscribing each month around the world.

Storytelling 40

Storytelling Brand Identity Branding Banner Ads 40

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

Marketing Insider Group

DECEMBER 19, 2014

Following the success of the site, which is now worth $45 million, he started Wine Library TV , a collection of short videos that features Vaynerchuk tasting and commenting on wines. He boasted 100,000 hits per day, and received hundreds of comments on the videos, which he put out until 2011. VaynerMedia’s Foray Into Micro-Content.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Vidyard

FEBRUARY 12, 2020

And with video for internal communications, companies can make prioritizing employee happiness a reality. As companies look to re-engage and inspire their workforces, internal communications videos will play a key role. Why Use Video for Internal Comms? Video Makes the Far Seem Near. Video can help with that.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Hubspot

JANUARY 30, 2020

Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. However, 35% of consumers actually prefer short narratives with a mix of photos, text, and videos.

Research 101

Research Work Management Storytelling Custom Publishing 101

Unbounce

JUNE 15, 2023

And it begs another question: Instead of creating content for the current algorithms, will marketers need to start writing to appeal to (or appease) the AI? Spoiler alert: It mostly comes down to good content and effective storytelling.) Don’t let your storytelling go to waste! Second, we want to increase revenue to publishers.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Content Standard

APRIL 23, 2015

As far as the company is concerned, brand storytelling is a success. Brand storytelling requires companies to not only think about their own brand story (what do they provide to our world?), Companies are faced with two challenges when it comes to brand storytelling: marketing to goldfish, and entertaining people like Joe.

Storytelling 40

Storytelling Enterprise Management Effectiveness Brand Identity 40

Oktopost

AUGUST 26, 2019

Way back in 1980, The Buggles famously sang that “Video Killed the Radio Star.” It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. Video is swiftly becoming the media of choice for online consumers.

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. I'm talking about the "pivot to video.". August 7, 2017.

Video Marketing 77

Video Marketing Top of Funnel Lead Scoring Lead Ranking 77

Circle Studio

DECEMBER 19, 2018

Write it down and pass it around. Marketers now have a myriad of channels (mobile, web, social, direct) and formats (video, interactive, print) at their disposal. Leverage the power of video. The truth is, most firms need to lose some tactical fat before they can build strategic muscle. Build a MarTech stack.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Sprout Social

DECEMBER 20, 2022

Will you use video content, photos or blog posts? Should this post be a photo, video or blog feature? At this point, decide which medium would most effectively tell the story and how you will distribute the post on social. Schedule your video shoot, set up your Zoom interview or send your questions via email. sandiegozoo.

Social Media 99

Social Media Media Work Management Distribution 99

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. What would it look like for brands to tackle novel writing and filmmaking, stage productions or musical albums? there was product placement. But does this always have to be the relationship between brands and longer-form content?

Brand Identity 88

Brand Identity Branding Top of Funnel Content Marketing 88

ClearVoice

FEBRUARY 1, 2022

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. Her work includes works from motion pictures, television shows, documentaries, music videos, commercials, reality shows, and more. Check out her Linktree for her latest features and writings. Alex Wolf, Host of The Alex Wolf Podcast.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Try to let Jack go.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Adobe Experience Cloud Blog

JULY 17, 2018

In fact, it’s been proven that storytelling can have a profound impact on the decisions we make. Consider what you learned about your buyers during the sales cycle and reach out to them to write a blog about a particular pain point that they have. 5) Promote Self-Recorded Video Content. 3) Feature Customers on Webinars.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Vidyard

JANUARY 8, 2015

And since 2015 has been predicted to be the year of video marketing , soaking in everything you can about using video as part of your digital marketing initiatives is a smart move. Video’s a ‘rising’ medium. But this list should keep your video marketing belly full for at least a few months!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Contently

JUNE 30, 2016

Rachel Gogel is not a fan of the term “visual storytelling.” Gogel, the creative director for The New York Times’s T Brand Studio, is, of course, an expert visual storyteller herself, helping companies tell their stories through native advertisements. “As people, we are storytellers,” she explained.

Design 99

Design Content Marketing Planning Storytelling 99

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. Social videos, demo videos, promo videos—the list goes on. But our annual holiday video is always one of our very favorite productions of the year. Planning: Focus on the Four E’s of Video Video has a lot going for it.

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65

Contently

MAY 2, 2018

Content is the key to optimizing conversion rates across the marketing funnel—from raising awareness about the book, to gathering supporters and subscribers, to driving conversions, and finally to getting buyers to write reviews and spread the word. Hunter = my video guy. Basically nobody follows my Instagram. ( But you c ould !).

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Vidyard

JULY 8, 2019

You know buyers crave videos. You want to be making more videos. Should you invest in in-house video production or pay for outside professionals? Learn more about where each option shines—in-house video production vs. outsourcing—and when to use them, straight from the Vidyard experts on the Video Island Podcast.

Video Marketing 65

Video Marketing Product Advertising Agencies Paid Search Agency 65

Vidyard

SEPTEMBER 14, 2017

They’re written to apply to everybody, and because they’re so general, they strip you as a salesperson of much of your storytelling craft. That’s because it’s difficult to say things simply in text, especially when you don’t know who you’re writing to. ” One great way to help provide clarity, of course, video. .”

Work Management 65

Work Management RFP Video Marketing Vendors 65

Valasys

JANUARY 23, 2020

Write blog posts: Blogging is a powerful marketing tool in the arsenal of B2B marketers. Employ Videos: B2B Video marketing is one of the foremost sales strategies & continues to take the digital marketing world by storm in 2020. Read more on 7 Best Practices for B2B Video marketing. Opt for an Agile Content Strategy.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52