Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Consider the following criteria to set your business up for success.

Advertising Agencies 281

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 281

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Publish original studies.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Act-On

MAY 21, 2024

We recently spoke with our internal customer marketing expert, Jennifer Blanco. Blog Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult. Follow these important tips to get set up for migration success. It’s about 80%.

Marketing Automation Services 195

Marketing Automation Services Act-On Customer Satisfaction Open Rate 195

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? You may have noticed that we’re talking about more than a marketing tactic. What’s going on here is that marketers have become storytellers and concept creators.

Content Marketing 210

Content Marketing Work Management Paid Search Agency Marketing Management 210

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. At Marketing Insider Group, we believe in making every word count and every direction clear. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. So, why should you listen to us?

SERP 233

SERP Keywords Eye-Tracking Planning 233

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 218

Marketing Strategy Marketing & Strategy Work Management Product 218

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 301

B2B Marketing B2B Buyer Personas Mobile Advertising 301

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business?

Paid Search Agency 315

Paid Search Agency Content Marketing Companies Case Study 315

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 242

Marketing Automation Services Budget Programs Automation Work Management 242

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

Paid Search Agency 360

Paid Search Agency Work Management Marketing Management Examples 360

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Let’s look at how both of these functions are critical to your game plan and how to find the right balance.

Marketing & Strategy 359

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 359

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Integrated B2B

NOVEMBER 6, 2013

B2B companies have had mixed experiences with blogs. In fact, we’ve seen countless blog deaths among our B2B clients. That’s a great aim, but there are many challenges and pitfalls to using blogging in business contexts. That’s a great aim, but there are many challenges and pitfalls to using blogging in business contexts.

Paid Search Agency 40

Paid Search Agency Companies Blogger Work Management 40

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. But sometimes, things go off track, and marketing and sales operate in their own silos causing them to be misaligned in the way they attract and acquire new customers.

Top of Funnel 123

Top of Funnel Work Management Marketing Management Marketing Automation Services 123

Top Rank Marketing

APRIL 22, 2024

Where AI really shines in marketing is in data analysis. AI and machine learning algorithms are very good at spotting trends in large data sets. AI and machine learning algorithms are very good at spotting trends in large data sets. Text, images, and behavioral markers can all be a quantifiable part of your customer data set.

Lead Ranking 102

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 102

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. How do brands and influencers collaborate to bring these campaigns to life? Good news: we have plenty of insight on this subject!

Tactics 118

Tactics B2B Marketing Advertising Agencies Paid Search Agency 118

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. But what truly sets them apart? Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. What is Inbound Marketing? So, what’s the best way forward?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Anyword

MAY 8, 2024

At Anyword, our marketing team doesn’t just promote our AI writing platform; they use it to create content every day. We caught up with Cortney Swartwood and Hannah Mallard to understand how Anyword has transformed their workflows and discover the features they can’t live without. Let’s dive in.

Work Management 77

Work Management Planning Copywriting Advertising Agencies 77

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Contently

DECEMBER 6, 2022

With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey. So why use single-touch attribution in a 21st-century marketing context? But is complex always the right path?

Multi-Touch Attribution 174

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 174

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 123

Planning Allocation Process B2B Marketing 123

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Work Management 116

Work Management Marketing Management Resource Management Allocation 116

SmartBug Media

JUNE 12, 2024

Using AI in digital marketing has helped our team save time and reduce stress while serving our clients better—while staying true to the quality of work that SmartBug is known for. We’re Using AI in Digital Marketing to Help—Never to Harm Of course, that’s a lofty statement. How are we doing that? We’re right there with them!

Marketing AI 59

Marketing AI Ethics Lead Scoring Lead Ranking 59

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created.

Marketing AI 97

Marketing AI Training Generation Budget Programs 97

SmartBug Media

JUNE 6, 2024

Over the years, HubSpot has utilized AI tools for marketing through smart content , facilitate lead scoring, and enhance data enrichment behind the scenes. HubSpot offers a robust CRM equipped with AI tools for marketing and AI-powered capabilities that can revolutionize your processes, both internally and externally.

Marketing AI 69

Marketing AI Enterprise Management Tools Data Hygiene 69

Anyword

MAY 29, 2024

I’m Idan, and I am the Product Marketing Manager (PMM) at Anyword. In the ever-evolving landscape of product marketing, staying ahead of the curve is a challenge faced by many PMMs. How Anyword Solves These Problems This is where Anyword comes in.

Marketing Analytics Tools 98

Marketing Analytics Tools Template Guidelines Segmentation 98

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. The good news is that we marketers have more tools than ever to measure our success. If so, you’re in good company.

Top of Funnel 112

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 112

Salesforce Marketing Cloud

OCTOBER 30, 2023

I’m a passionate Salesforce Certified Marketing Cloud Instructor and for the past few years I’ve taught people from all backgrounds, from complete novices to experienced Salesforce Admins, all about Marketing Cloud, how to become a Marketing Cloud Administrator, and even how to pass the Marketing Cloud Administrator Certification Exam.

Paid Search Agency 130

Paid Search Agency Class Communities Studies 130

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. 1: Set up your mailbox Think about how you as a sender are perceived. We’d like to know how it’s been for you. No wonder many companies go for automation.

Email Marketing 127

Email Marketing Marketing Management Salesforce.com Deliverability 127

The Lead Agency

FEBRUARY 12, 2023

In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? By setting up a content calendar that includes posting dates and post content, you can map everything out in advance to ensure you post high-quality content regularly.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. Will I achieve business goals with marketing at the forefront? What can effective marketing do for my organization? The truth is that when done properly, marketing works, and we have proof. What Are the Benefits of Marketing?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. But digital marketing experts disagree.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Top Rank Marketing

MAY 28, 2024

Blogs have seemingly lost much of their luster in the content strategy world. It’s true that a lot of blogs aren’t very effective when it comes to driving business results. If you want your brilliant blogs to impact your business and grow your brand , you’ll need to back them with an equally brilliant blog SEO strategy.

Top of Funnel 98

Top of Funnel SEO Lead Scoring Lead Ranking 98