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Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

ANNUITAS

Einstein 1 is an amalgamation of the predictive analytics capabilities, the newer conversational and generative AI tools announced recently, and a deep integration with Salesforce Data Cloud. But for now, let’s dig into the core announcement: the new Einstein 1 platform and underlying components.

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Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Typically, most websites convert 3% of users on their first visit. Without retargeting, bounced users would be lost forever. What is retargeting?

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6 Benefits of Using Database Management Systems (DBMS)

Zoominfo

A DBMS can improve your data processes and increase the business value of your organization’s data assets, freeing users across the organization from repetitive and time-consuming data processing tasks. A DBMS is where data is accessed, modified and locked to prevent conflicts. The result?

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How to Create a Paywall in WordPress (2 Methods)

Optinmonster

So, in today’s post, we’re going to show you 2 different methods for creating a paywall in WordPress, including: Content locking. So, in today’s post, we’re going to show you 2 different methods for creating a paywall in WordPress, including: Content locking. Integrating the membership site feature.

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How to Use Gated Content to Skyrocket Engagement & Conversions

Optinmonster

We’ll share gated content best practices and examples, so you can use the content gating strategy effectively to improve inbound marketing conversions, and boost lead generation and sales. Gated content is also referred to as locked content. Plus, locking your content doesn’t impact SEO. Let’s get started!

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Marketing a New CoWorking Space in the New Normal

Valasys

Free communal spaces such as cafes and libraries pose the greatest competition, so creating a strategic marketing plan is key to generating leads. Improve Online Visibility High-quality content creation through search engine optimization will help you rank on a search engine results page, generating more organic traffic.

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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services. Facebook’s current 2.07