KoMarketing Associates

MAY 8, 2019

Email marketers use numerous tactics to improve their relationships with customers, and new research suggests that list segmentation and the leveraging of available data sources is helping them see better results. Email Marketing Reach and Effectiveness.

Segmentation 120

Segmentation Marketing Report Email Marketing Deliverability 120

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. To date, consultants have managed this issue by creating a list of preferred vendors they recommend to clients.

Enterprise Management 113

Enterprise Management Consulting Work Management Marketing Management 113

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. At B2B Forum the two companies held a panel to discuss the research and share insights. Execution and Follow-Up: Before the Webinar: Utilize your email list, aiming for 400-500 attendees (or 200-300 for niche topics).

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

ANNUITAS

MARCH 21, 2023

The Journeys capability, the visual environment where non-technical users can build complex drip and nurture flows, has been updated to provide more error reporting and other quality assurance for users during the build process. Also, the company has improved the ability to segment and activate Account-based Marketing lists.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. Four of the five top factors that tip the scale this year were also on the 2020 lists. our ongoing study of buyer behavior in the consulting industry. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. This study also saw the addition of industry-specific versions of the report, such as this one. In the current report we are focusing on consulting firms.

Consulting 157

Consulting Research Work Management Marketing Management 157

Content Standard

DECEMBER 6, 2023

Talk with any healthcare CEO or sit down on a webinar with health system executives and you’ll get a clear list of the topics and themes that perk their ears. The answer is market research. A market research-enhanced content strategy keeps rhythm with the focus of healthcare decision makers.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Business Brainz

MARCH 21, 2021

A survey by ITSMA revealed 87% of B2B marketers reported that their ABM initiatives outperform their other marketing investments in terms of ROI, making account-based marketing the natural choice for marketers. Why research for ABM? How research can humanize ABM? And there’s no sign of slowing down.

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

markempa

MAY 30, 2017

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? images/2017/05/Matt-Sweezy-interview.mp3.

Linkedin 297

Linkedin Research Studies B2B 297

KoMarketing Associates

JULY 17, 2019

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. This is followed by user reviews (35 percent) and third-party/analyst reports (32 percent).

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

Martech

DECEMBER 6, 2021

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. The state of holiday gifting.

Differentiation 108

Differentiation Research Brand Identity Branding 108

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

KoMarketing Associates

MARCH 8, 2023

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023. WordPress VIP released its “Content Matters 2023 Report,” and data suggested that most marketers (58.4%) expect their content marketing budgets to rise in 2023.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Google and other search engines have created a seamless and highly visual experience that combines paid and organic listings.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 4 Best Content Planning Tools. 4 Best Content Planning Tools.

Planning 145

Planning Research Tools Best Practices 145

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. The researchers behind the report note that more marketers are utilizing this platform for brand awareness and reputation management.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Webbiquity

JULY 18, 2023

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. ” Only 29%?! TikTok is for idiots.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

KoMarketing Associates

AUGUST 11, 2021

As marketers leverage social media channels to resonate with their target audiences, new research indicates that Instagram, in particular, will continue to lead their efforts. The researchers behind the report note that despite the hype surrounding TikTok, it topped out at 14% on the list.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

KoMarketing Associates

JULY 27, 2021

Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers. In terms of importance, Facebook (40%) topped the list among B2B marketers. This is not the first report as of late to indicate that B2B marketers are showing a growing interest in Instagram.

Social Networks 295

Social Networks Network Marketing Facebook B2B Marketing 295

Savanta

AUGUST 9, 2017

That can be a goldmine for competitor research, sometimes detailing turnover, profit, number of employees, sources of sales and more. If a competitor is publicly listed on a stock exchange, they disclose even more information. Search the CMA’s report archives here. Search for your competitors’ financial filings here.

Research 120

Research B2B Eye-Tracking B2B Sales 120

Savanta

AUGUST 9, 2017

That can be a goldmine for competitor research, sometimes detailing turnover, profit, number of employees, sources of sales and more. If a competitor is publicly listed on a stock exchange, they disclose even more information. Search the CMA’s report archives here. Search for your competitors’ financial filings here.

Research 120

Research B2B Eye-Tracking B2B Sales 120

KoMarketing Associates

OCTOBER 5, 2022

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. YouTube is still at the top of the list for hosting video content, but previous research suggests that social media platforms are expected to grow in usage.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

Webbiquity

MAY 16, 2023

Note that pricing models vary; all of the pricing listed below is based on tracking for multiple websites with combined limits of 150,000 visits / 75,000 visitors / 300,000 pageviews per month, just to create an apples-to-apples comparison. Like UGA, it provides an incredible range of reports. If not, save the money and go with Fathom.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Hubspot

JULY 12, 2021

Whether you signed up for a mobile service, pharmacy alerts, furniture store promos, or another list, you've probably also received a few texts you've either deleted, opted out of, or blatantly ignored. 43% of surveyed business owners and digital marketers who use SMS marketing report click-through rates between 20% and 35%.

SMS 101

SMS Research Opt-out Planning 101

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. Just What Is Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel. ROI Remains a Top Concern for Executive-Level Marketers.

Social Media 240

Social Media ROI Social Marketing Media 240

KoMarketing Associates

JUNE 2, 2022

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. Video marketing (20%), marketing automation (20%), and content creation and design (20%) also made the list. B2B Marketers and Growing Social Media Usage.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

KoMarketing Associates

JULY 28, 2021

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. While B2B marketers focus on the customer experience, previous research suggests that they may also want to take a look at how they utilize content.

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Per the report, there are: 93.6 How your social media marketing budget stacks up to your peers and competitors? 575,000 tweets published.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Hubspot

MAY 18, 2021

Did you know that roughly 80% of marketers have reported an increase in email engagement in 2020? In this post, let's review the top strategies you can use to get to know your email subscribers according to research. Segment your lists. When you go to segment your list, segment by how people found your page.

Research 101

Research Buyer Personas Open Rate Click Rate 101