Marketing Insider Group

MARCH 18, 2020

My favorite part of Mailchimp is the ability to send automated RSS newsletters like the one we send out to our 10,000+ subscribers nearly every day! There are thousands of free and premium plugins available for marketers to manage everything from SEO to sales funnel creation and landing page optimization.

Marketing Management 363

Marketing Management Tools Planning RSS 363

SendX

MARCH 18, 2021

When you set out to strategize an email marketing strategy , the first question that naturally comes to mind is: “what email addresses are going to receive my newsletters, promotional messages, and other communications”? I recommend then that you instead include a link directing your prospects to a landing page where they can opt in.

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

Contently

DECEMBER 13, 2022

Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g.,

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Marketing Insider Group

MARCH 2, 2021

You can analyze your website, blog, landing pages, social media, downloadable content, and any other content you own. Consider sharing newsletters, updates, promotions, and other assets to empower them to engage further with your brand and spread the word. She signs up for their newsletter and sets up a free consultation.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Optinmonster

JULY 28, 2022

Some examples of conversions include: Newsletter signups. Are they newsletter subscribers? UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL. Here’s an example of a custom URL with UTM tags: <a href="[link]. Form submissions.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Unbounce

JUNE 10, 2021

Cost-per-action (CPA) is the average amount you pay for a customer to take an action like: Clicking Filling out a form Downloading a resource Purchasing a product Signing up for a service or newsletter. For example, your main conversion metric might be a purchase , but what you’re actually trying to measure is your cost per landing page view.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Unbounce

NOVEMBER 13, 2021

If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? Let’s talk about the goals a white paper should achieve and how your landing page can help you meet those objectives.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

ConvertKit

JUNE 21, 2021

You can quickly start your email list with ConvertKit and our free landing page builder. Log into your ConvertKit dashboard and click Landing Pages & Forms : Next, click the Create New button and then Landing Page : You can build a landing page with one of our templates: ConvertKit has a library full of landing page templates.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Sprout Social

SEPTEMBER 6, 2023

One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. Table of contents: What is a LinkedIn Business Page?

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

Convert

JANUARY 17, 2024

Unlike Google which can be forced to include your URLs in its index, there are no ways to force AI platforms to know you unless other businesses, people, and websites are talking about you. Here’s its response: …both platforms offer A/B testing, split-URL testing, and multivariate testing.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Optinmonster

APRIL 4, 2024

Signup forms and Landing Pages : These should be easy to create and integrate, so you can effectively grow your contact list. You simply drag and drop their Feedback elements into your email and enter the URL for a blog post, podcast, or YouTube video. SMS Marketing: Do you plan to also send SMS marketing messages ?

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

ConvertKit

JULY 14, 2021

In that case, their newsletter could include conditional content blocks that share a different blog post depending on the individual. If the subscriber doesn’t convert, they’re placed in an evergreen newsletter. Each week, the newsletter has a personalized pitch based on the subscriber’s goals and what content they interact with.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Optinmonster

AUGUST 24, 2023

For example, you can set up a campaign that asks visitors to provide their email addresses for a newsletter, exclusive deals, and downloadable resources. With captivating landing pages and sign-up forms, Brevo makes email marketing look easy. It’ll help increase click-through rates and, ultimately, conversions.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Goodish Agency

AUGUST 5, 2021

growing an emailing list, increasing landing page conversions, or reducing the bounce rate. landing page, Facebook ad, or email campaign) affect your conversion rates? The nurture stage is a multi/cross-channel approach including promotions, sales, product/service updates, newsletters, retargeting ads, and more.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

ConvertKit

NOVEMBER 1, 2021

When you click through, you’ll set it up just like any other product by naming it and customizing the URL—both of which you can edit later. Once you’ve created it, you’ll be able to customize the landing page, checkout page, confirmation page, and receipt email to your liking. Newsletter footers.

Tips 104

Tips Paid Search Agency Curation Youtube 104

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

ClickZ

JUNE 15, 2023

Having a buyer’s guide on your product pages is great, but sometimes people want to know more. Product pages rarely rank as featured snippets because there is no intent match: Product pages are intended to sell, not answer questions. This is where blogging comes into play. Many refer to this as having more “entry points.”

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

SmartBug Media

JANUARY 23, 2023

As you’ll find, some of these strategies encourage the visitor through incentives, and others collect information at the same time as other actions, such as at the checkout page. Landing Pages Landing pages often offer a preview of gated content, which the visitor can access after they provide their email address.

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Huptech Web

SEPTEMBER 22, 2023

UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why. Breaking Down the UTM Parameters! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Martech

MAY 9, 2022

Bornstein highlighted a webinar he liked that allowed users to make their own choices: You could click on webpages and different URLs, or ask for a meeting in real-time and then go to a calendar and schedule an event. Get the daily newsletter digital marketers rely on. ” Source: Mark Bornstein. ” Source: Mark Bornstein.

Top of Funnel 101

Top of Funnel Optimization Digital Marketing Funnels Advertising Funnels 101

Convince & Convert

MAY 7, 2013

Create a landing page on your website or blog (you can use Hubspot , FormStack , Impact , or Landerapp ) that requires a name, company name, and email address to register and has all of the information about the webinar. If you have a newsletter, include the webinar in the email one month prior to its date.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Sprout Social

JANUARY 13, 2021

Or it was a combination of newsletter information, social media posts, and word of mouth? On Monday, her friend posts on Facebook about some new shoes that they bought with a link to the shoes’ product page. She clicks on one of those ads, doesn’t purchase yet but signs up for the newsletter. Multi-touch attribution model.

Marketing Attribution 97

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 97

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Featured snippets appear on page one of Google and often describe a difficult or technical concept in a simplistic way.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

NuSpark Consulting

MARCH 3, 2016

Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Link to your white paper on your home page. Newsletter.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Ontraport

FEBRUARY 12, 2020

Custom landing pages/custom domain. Sending offline traffic to a custom landing page or custom domain is one of the best and most used methods for tracking offline campaigns. Because you’re only providing this unique URL via this ad, you’ll know that your page views and purchases from that page came directly from that ad.

Campaigns 59

Campaigns CPA Cost per Acquisition Domain 59

Biznology

JUNE 7, 2018

Use a special landing page on your promotional products. When you drive your promotional product recipient traffic to a special page, you can track where those visitors are coming from. However, that is not the only tactic you can use when you have a special landing page.

Promotion 168

Promotion Design Product Brand Identity 168

Litmus

SEPTEMBER 24, 2022

It entices more subscribers to click-through—increasing the number of visitors to your website and/or landing page. You can also swap out background images on hover, as we do in this example: In the CSS, you’re simply changing the background image URL on hover. Embedded CSS.bgimg-swap:hover {background-image: url('[link] ) !important;}.

Click Rate 102

Click Rate Class Paid Search Agency Newsletter 102

LeadSquared

FEBRUARY 8, 2019

Also referred to as a URL, a link is a gateway to your marketing campaigns. It is what your prospects/customers click on to see and interact with your offerings – in search engines, social media pages, blog posts, email newsletters, and so on. Let’s just say digital marketing would be largely impossible without URLs to click.

Landing Pages 52

Landing Pages Adwords Lead Scoring Lead Ranking 52

Optinmonster

JUNE 10, 2021

Build a Stunning Landing Page. To do that, you’ll want to build a dedicated landing page for your Father’s Day sale. SeedProd is by far the best landing page builder for WordPress. Plus, SeedProd has tons of templates that let you build your page FAST. Visiting your landing page.

Promotion 69

Promotion Landing Pages Template eCommerce 69

ConvertKit

JUNE 4, 2021

Google the publisher’s name + “contact” to pull up their publisher’s contact page. Any email located on their site : if their website has a search function, try searching for “contact”, “@”, or “theirdomain.com” to pull up any pages that might contain their email address. Image via James Clear’s newsletter.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Email Marketing 124

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 124

Convert

MAY 5, 2022

Split URL Tests offer a variety of benefits not included in A/B testing, to optimize the user experience of your website and improve your performance metrics. In this article, we will go through how to set up Split URL Tests, using Convert Experiences, as well as help you avoid some common mistakes. What is Split URL Testing?

Tips 52

Tips Allocation Terms and Conditions Statistics 52

RebelMouse

NOVEMBER 19, 2023

There are many other benefits, such as getting a diversified source of traffic, SEO uplift by having canonical URLs pointed back to your site, and revenue opportunities. Check out their profile pages to see the kind of momentum they've generated. Reach New Audiences Reaching a new audience is one of the best aspects of landing on MSN.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Moz

JANUARY 13, 2020

which may include: Age value: I n a previous study we observed a clear relationship between time indexed and keyword/URL performance, absent of links: More comprehensive content: Presumably, when re-optimizing content you are adding contextual depth to existing topics and breadth to related topics. Example: Top Company Newsletters.

Lead Scoring 74

Lead Scoring Lead Ranking Optimization Tools 74

Optinmonster

AUGUST 17, 2020

The Yes option redirects users to the page where they can download your app. Then you can recover abandoning visitors and redirect them to your app’s download page. Build a Landing Page or a Fullscreen Campaign. There are 2 great options for getting this information across to your users: Landing pages.

Landing Pages 103

Landing Pages Urgency Marketing Mobile Marketing Trigger Marketing 103

Optinmonster

FEBRUARY 19, 2021

OptinMonster comes with several campaign targeting and trigger options to create a high-converting popup on your thank you page. Today, we’ll look at the following scenarios for using thank you popups to increase user engagement: Adding a popup to your thank you page. Method 1: Add a Popup to Your Thank You Page.

Template 86

Template Top of Funnel Display Custom Publishing 86