The Point

SEPTEMBER 23, 2020

Given the business case on which most Account-Based Marketing (ABM) strategies are founded – namely, that ABM increases opportunities and revenue from high-value accounts – the temptation for marketers is to measure the success of those programs on similar, high-value criteria: namely, opportunities, revenue, and average deal size.

Account Based Marketing 290

Account Based Marketing ABM Lead Ranking Sales Qualified Leads 290

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); and a couple of oddball guest posts that generated a surprising degree of interest. With no further ado, here’s the list.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

The Forward Observer

MARCH 29, 2024

Concerns over social media confidence, personal and professional conflicts of interest, and a loss of management control can lead to a lack of action or ineffective modes of engagement. And, interesting fact – she is not the Julie Atherton who is the British actress, singer and director!

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

The Forward Observer

APRIL 12, 2024

Paul is also a four-time tech entrepreneur; his current company, Immersion Neuroscience , is a software platform that allows anyone to measure what the brain loves in real time to improve outcomes in entertainment, education and training, advertising, and live events.

Work Management 183

Work Management Marketing Management Wikipedia Click Rate 183

Webbiquity

JUNE 20, 2023

1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos. Furthermore, you can use testimonials to highlight the measurable outcomes and tangible results your customers have achieved with your solution.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. More concerning than this measurement obsession are the behaviors it has spawned.

Lead Gen 141

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 141

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. So, what’s the best way forward? Contribution to pipeline and sales impact.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Marketing Insider Group

JUNE 1, 2021

Your efforts, campaigns, and strategies are all trackable and measurable. Quantifying content marketing requires a framework of what metrics you’ll measure, how you’ll measure them, and what you’ll do with findings. How and what you measure should align with the goals in your content strategy. What Will Your Measure?

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Webbiquity

JANUARY 28, 2022

Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? This metric can help you measure the overall reach of your PR campaigns and determine whether or not your efforts are driving more people to your website.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Act-On

DECEMBER 9, 2023

For example, financial services marketers aren’t all at the same point in their buyer’s journey and aren’t all interested in the same things. A financial services marketer interested in email marketing isn’t likely to open an email on social media marketing. Then, test, measure, and pivot as needed. Did they download an eBook?

Open Rate 216

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 216

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

APRIL 19, 2024

We must always serve the best interests of consumers. They are collecting an array of consumer data points to enable robust profiles, including contact info, device signals, transactions, content consumption, location, demographics and interests. As leaders in this field, it is our responsibility to adapt and evolve.

Paid Search Agency 113

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 113

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Content marketing is no exception.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Convince & Convert

APRIL 12, 2024

Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. Measure social data among other marketing metrics to show impact. For example, Engagement Rate is a top metric we want to look at and measure against.

Social Media 138

Social Media ROI Media Cross-Selling 138

Martech

APRIL 4, 2024

Advertisers can choose attributes for their target like company size, seniority and interests. Measurement. In addition to native reporting on the site, LinkedIn partnered with Kantar for objective lift studies and with iSpot to provide advanced audience measurement. Image: LinkedIn.

Linkedin 84

Linkedin Paid Search Agency Ads Campaigns 84

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Campaign optimization then becomes so much easier due to the measurable outcomes. Include snippets or teasers to spark your audience’s interest and encourage click-throughs.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Top Rank Marketing

JANUARY 22, 2024

The good news is that we marketers have more tools than ever to measure our success. How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Knowing how your B2B leads to MQL conversion rate stacking up against industry benchmarks is vital for setting realistic goals and measuring progress.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Biznology

JUNE 23, 2017

MESSAGE: Needs or interests? They consume content that aligns with a huge range of personal interests, beliefs, ideologies, and values. And Facebook knows better than anyone, what are their interests and value to best connect with a business’ solution. MEASUREMENTS: Media or social? BUDGET: Keywords or campaigns?

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Martech

MARCH 18, 2024

Tracking marketing campaigns: Google Analytics allows you to set up campaign tracking, enabling you to measure the effectiveness of different marketing channels, such as social media, email, or paid ads. This data helps identify popular pages, user engagement, and areas for improvement.

Budget Programs 119

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 119

Brandwatch Marketing

NOVEMBER 8, 2023

2) TweetReach TweetReach is a great monitoring tool for your business if you’re interested in checking how far your Tweets travel. TweetReach measures the actual impact and implications of social media discussions. On the other hand, some people find it useful , as it measures influence through engagement on Twitter.

Social Media 98

Social Media Tools Media Lead Scoring 98

Optinmonster

MARCH 21, 2024

This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service. The benefits are various: Increased Conversion Rates: Users who see retargeted ads are more likely to convert, having already expressed interest in your product or service.

Paid Search Agency 92

Paid Search Agency Ads Google Marketing Analytics Tools 92

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. Lead Generation: Measuring the number and quality of leads generated through social channels and understanding which content, network, and revenue team member is responsible for bringing them in.

ROI 62

ROI Organization Top of Funnel B2B 62

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. To measure it, follow this formula: For instance, 80 positive reactions out of 150 signify a 53% engagement rate.

Outreach 127

Outreach Email Marketing Optimization Lead Scoring 127

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact. Here, we’ll shine a spotlight on value-based measurement methods that can help demonstrate the bottom-line impact of a high-performing SEO strategy.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

ClickZ

JUNE 21, 2023

Kamaljeet Kalsi: That’s interesting. For a long time, marketing budgets have been focused on short-term tactics that deliver immediate but measurable results, often neglecting the long-term impact on the brand. This common mistake leads to underinvestment in brand building, which is harder to measure and understand.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Brandwatch Marketing

JUNE 15, 2022

TweetReach is a great monitoring tool for your business if you’re interested in checking how far your Tweets travel. TweetReach measures the actual impact and implications of social media discussions. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. Measure what matters.[/bw_banner_cta].

Social Media 144

Social Media Tools Media Lead Scoring 144

SocialPilot

APRIL 15, 2024

The results of the analytics could be surprising as well as interesting. Measure the performance of your competitors’ posts and find out where they score brownie points over you. This feature offers a source audience and identifies common qualities like demographic information, other interests, etc. Let me elaborate this a bit.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Thinkers360

MARCH 31, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

MARCH 27, 2024

Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. As a result, the tone at the third annual IAB PlayFronts this week was measured but optimistic. As a result, the tone at the third annual IAB PlayFronts this week was measured but optimistic. Image: IAB.

Advertising Agencies 112

Advertising Agencies Planning Mobile Advertising Budget Programs 112

ClearVoice

APRIL 17, 2024

Additionally, as a bonus, we’ll offer an insider look at how we manage our collaborative content at ClearVoice, setting you up to effectively measure the high-quality collaborative content you’re producing (or planning to). Most of all, metrics provide a guiding light when you’re uncertain about what’s working and what’s not.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

ClearVoice

APRIL 17, 2024

Additionally, as a bonus, we’ll offer an insider look at how we manage our collaborative content at ClearVoice, setting you up to effectively measure the high-quality collaborative content you’re producing (or planning to). Most of all, metrics provide a guiding light when you’re uncertain about what’s working and what’s not.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Martech

APRIL 17, 2023

Conducting measurement despite “black boxes” (unreliable vendor performance data). ” The main areas of interest as organizations develop the right muscles are audience intelligence, the customer journey, customer experience, creative and content, and media measurement and attribution. A shortage of talent.

Spending 145

Spending Analytics Work Management Marketing Management 145

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Martech

APRIL 9, 2024

One key proposal is to replace tracking of indivdual users with Topics, assigning them (temporarily and in a way that does not identify them) topics of interest based on their browsing. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement.

Privacy 115

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 115