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Trade Press Services Newsletter
SEPTEMBER 7, 2023
A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed.
Tony Zambito
JANUARY 20, 2022
The critical skill of interpreting buyer insights is needed to achieve actionable outcomes. A common thread in the many executive-level conversations and interviews I have had in the last twenty years is that of a lack of insights. Specifically, a lack of insights into their buyers and customers.
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Tony Zambito
NOVEMBER 23, 2020
Buyer personas are archetypal representations of actual buyers that articulate insights into their goals. They help us to gain insights into how buyers pursue goals and the motivations behind these pursuits. There is an important caveat to updating buyer insights and buyer personas. First, The Caveat. Analytics Send a Signal.
Martech
MARCH 20, 2024
On rebranding timelines The timelines of the initiatives that inspired this article varied from three months to the more common year, spanning from the day the decision was made to rebrand to the day the new website was published and the press release issued. Dig deeper: Reimagining a brand website Get MarTech! In your inbox.
Trade Press Services Newsletter
MARCH 7, 2024
With insights from experts and book authors, Breaking into Publishing: What It Takes to Write, Produce, and Market Your Book contains practical suggestions and step-by-step guides. The post New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book appeared first on Trade Press Services.
Champion Communications
JULY 4, 2023
As part of this effort, we organise regular journalist learning lunches – and recently we had the privilege of learning from Allie Nawrat, a Senior Journalist at UNLEASH, who shared invaluable insights on building better relationships with journalists.
Sprout Social
JUNE 27, 2023
It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.
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