Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 125

Social Media Personalization Media Work Management 125

Vision Edge Marketing

FEBRUARY 27, 2024

AI-enabled research can be a powerful way to surface valuable insights and better inform decisions. Market and Customer Research: Danger Zones for Confirmation Bias Companies rely on customer research to develop new offerings, establish pricing models, and anticipate which customers are likely to purchase and which are likely to defect.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Vision Edge Marketing

FEBRUARY 13, 2024

Adaptability : The ability to iterate allows organizations to adapt to evolving market conditions and customer preferences, ensuring your organization stays relevant and competitive. For instance, a B2B software provider receiving consistent customer feedback regarding usability issues signals the need to iterate.

Work Management 229

Work Management Terms and Conditions Marketing Management Lead Scoring 229

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. To truly excel in B2B sales, understanding and mastering this experience is crucial.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. And that’s the focus of this episode of What’s Your Edge?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Enter AI analytics.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Martech

MARCH 11, 2024

Why we care. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. The platform aims to simplify planning, buying, measuring and optimizing digital media and customer experiences all in one place. Admin update. Accessibility.

API 101

API Doubleclick Google Marketing Analytics Tools 101

Contently

MARCH 30, 2023

By sucks, I mean it likely focuses on issues that don’t particularly matter to your target customer and talks about them in a generic and non-differentiated way that isn’t creating demand for your business. After all, a potential customer may develop a negative impression of your brand after reading uninteresting content.

SEO 144

SEO SERP Content Keywords 144

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. AI automation has revolutionized how brands approach their business and marketing strategies. What is intelligent automation (IA)?

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Get the free report What is a customer Service Star ?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge? What is AI?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Martech

MARCH 6, 2024

Dig deeper: Kraft Heinz and Gatorade tap in-store video screens for March Madness Why we care. The vast majority are ready to embrace AI for targeting, serving relevant ads to customers and other aspects of advertising. Using AI to connect with customers in this crucial part of the journey can give advertisers a leg up on competitors.

Marketing AI 117

Marketing AI Media Paid Search Agency Privacy 117

Martech

OCTOBER 3, 2023

Teams can get new features in place more easily to enjoy greater insights, productivity and efficiency. Why we care. This is helpful to give teams insight into what will be imported and how to import it correctly. Why we care. Enterprise organizations will require customizations to fit their unique business requirements.

Marketo 115

Marketo Enterprise Management Template Sales Qualified Leads 115

Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Convince & Convert

APRIL 25, 2024

Here’s a closer exploration of six profound insights that promise to redefine our navigational charts. Rather, this insight should drive us to create gated content that not only captivates but also enriches our audience’s professional journey. This year’s analysis draws from an impressive 6.2 Unreasonable statement?

B2B 143

B2B Case Study Case Studies Content 143

Martech

NOVEMBER 29, 2023

More than half of Americans expect future improvements in customer service thanks to the integration of artificial intelligence. This despite perceived bad experiences in the past with AI-driven customer service. This is another signal that consumers anticipate AI impacting their experiences right across the customer journey.

Service 105

Service Customer Surveys Paid Search Agency Advertising Channels 105

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Today, listening tools are more intuitive, making insights more accessible. Today, listening tools are more intuitive, making insights more accessible. What conversations could yield valuable insights for teams across your business?

Keywords 99

Keywords Template Analysis Barriers 99

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. AI is also helping social teams understand and respond to audiences better.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Martech

FEBRUARY 23, 2024

Pulse will also allow a user to create a custom metrics homepage based on KPIs relevant to that user. An insights platform that automatically generates insights surfaced according to the metrics and KPIs previously defined. Next-Gen Experiences, delivering insights to users in their preferred workflows: Slack, email, etc.

User-Generated Content 97

User-Generated Content Customer Surveys Act-On Tagging 97

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 107

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 107

Martech

DECEMBER 4, 2023

Targeting precision: Third-party audience data can provide valuable insights and targeting capabilities that may not be available through first-party data alone. This can be particularly beneficial for advertisers looking to expand their reach beyond their existing customer base. Here are a few factors to consider: 1.

Advertisements 103

Advertisements Advertising Ideal Customer Profiles Privacy 103

Martech

APRIL 17, 2023

That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” Why we care. Dig deeper: Marketing analytics: What it is and why marketers should care A work in progress. ” The predicted increase of over 30% is derived from a survey of 200 U.S.

Spending 144

Spending Analytics Work Management Marketing Management 144

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. Advertisers need to carefully consider the content they buy ad space on and how that relates to their brand values and the interests of their customers.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

Martech

FEBRUARY 5, 2024

Why we care: On-demand webinars allow more leads to engage with your content, potentially resulting in a higher number of qualified leads. Why we care. Why we care. The more insight the better! Why we care. Why we care. See an example of the dashboard in Adobe Docs. Or match with proximity pattersn.

Webinar Metrics 105

Webinar Metrics Demand Marketo API 105

Martech

JANUARY 25, 2024

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills. Why we care.

Marketing AI 105

Marketing AI Copywriting Vendors User-Generated Content 105

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Martech

APRIL 5, 2024

Why we care. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. If you haven’t fully migrated to GA4 properties, Google advises following the migration guide to begin transitioning as soon as possible.

API 107

API Analytics Google Marketing Analytics Tools 107

Sprout Social

MAY 16, 2023

Data is money, and businesses are leaving it on the table Businesses eagerly await the trove of audience insights that further investment in social media will bring. It’s time to dissolve the lines between marketing and customer care Social is the through line that connects current and future customers.

Social Media 110

Social Media Media Business Marketing Management 110

The Lead Agency

MARCH 17, 2024

Every action our customers perform online today can be a gateway to a new business opportunity. Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. We all understand that the next step for B2B customers won’t always be to buy.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Sprout Social

FEBRUARY 12, 2024

An influencer whose audience matches your target market introduces your brand to untapped customer segments, thus enhancing brand awareness. This encourages consumer confidence, translating into higher customer retention rates and the ability to explore competitive pricing. It’s all about authenticity and relatability.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

Anyword

APRIL 25, 2024

Read on for our take on these events and the insights we’re still buzzing about this week. This isn’t just about listening; it’s about responding in ways that show your audience you genuinely care. These conversations offer invaluable insights into customer pain points, success stories, and genuine feedback.

Buzz 52

Buzz CMO Outreach Linkedin 52

Heinz Marketing

NOVEMBER 23, 2023

Understanding Digital Transformation Digital transformation involves a fundamental change in how businesses interact with customers and manage their operations. These insights enable businesses to craft GTM strategies that are data-driven, ensuring that they meet the specific needs of their target market and stay ahead of competitors.

Marketing Analytics Tools 120

Marketing Analytics Tools Digital Transformation B2B B2B Sales 120

Martech

FEBRUARY 27, 2024

The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care. The AI is informed by customer data and product data within the business. AI capabilities.

SMS 106

SMS Marketing Automation Services Forecasting User-Generated Content 106

Martech

MARCH 28, 2024

Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data. AI will help classify customers into the right target groups or personas based on the data you’ve collected. AI will even help you plan the next offer, action or step in their customer journey.

Marketing AI 126

Marketing AI Work Management Marketing Management Examples 126

Martech

MARCH 15, 2024

Dig deeper: The B2B CEO’s social media checklist Why we care. Sharing insights and experiences from people not on your payroll can help enhance your brand’s reputation, credibility and trustworthiness, potentially leading to more conversions. Now, businesses have the option to promote posts from non-employees too.

Linkedin 84

Linkedin Organization B2B Thought Leadership Brand Identity 84

Martech

AUGUST 4, 2023

Why we care. Why we care. Enhancements to Marketo Sales Insight Unsubscribe append settings can now be customized to display unique messages. Enhancements to Marketo Sales Insight Unsubscribe append settings can now be customized to display unique messages.

Marketo 96

Marketo API Display Verticals 96