Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? What is the Service Trailblazer Community?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 103

Social Media Work Management Marketing Management Media 103

Sprout Social

JANUARY 9, 2024

Consumers expect that same level of service online. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. To create an exceptional customer experience, invest in your team’s social media personalization strategy.

Social Media 125

Social Media Personalization Media Work Management 125

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. 3 Reasons to Engage in Process Mapping If you care about enhancing efficiency and productivity, reducing costs, minimizing errors and risk, and optimizing results, process management matters. Process mapping provides a clear roadmap for improvement and optimization.

Process 229

Process Optimization Work Management Marketing Management 229

Martech

MARCH 11, 2024

Why we care. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. Google Marketing Platform combines the advertising services of DoubleClick with Google’s own advertising and analytics tools in one place. Admin update.

API 112

API Doubleclick Google Marketing Analytics Tools 112

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Enter AI analytics.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Act-On

APRIL 26, 2024

If you work at any kind of PE or VC-backed firm, or a public firm, everybody’s feeling the same thing: boards are suddenly caring a lot more about efficiency metrics, revenue per employee, and spend metrics.” We care a lot about the quality and close rate of our different channels,” says Wendy. We don’t spam.

Lead Ranking 130

Lead Ranking Marketing Automation Services Top of Funnel Paid Search Agency 130

Martech

NOVEMBER 29, 2023

More than half of Americans expect future improvements in customer service thanks to the integration of artificial intelligence. This despite perceived bad experiences in the past with AI-driven customer service. believe that the use of AI will improve customer service. Why we care. Infobip survey.

Service 110

Service Customer Surveys Paid Search Agency Advertising Channels 110

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. AI automation has revolutionized how brands approach their business and marketing strategies. What is intelligent automation (IA)?

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge? What is AI?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. Why we care. When Universal Analytics services stop, you won’t be able to access or use any data or settings through advertiser, publisher, or other product integrations. Exporting your data. What is changing?

API 114

API Analytics Google Marketing Analytics Tools 114

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Suddenly, even the insights of industry leaders are suspect. Does this company actually care about me?’

Marketing AI 124

Marketing AI Work Management Marketing Management B2B Thought Leadership 124

Contently

MARCH 30, 2023

By sucks, I mean it likely focuses on issues that don’t particularly matter to your target customer and talks about them in a generic and non-differentiated way that isn’t creating demand for your business. After all, a potential customer may develop a negative impression of your brand after reading uninteresting content.

SEO 144

SEO SERP Content Keywords 144

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management.

Social Media 117

Social Media Work Management Marketing Management Media 117

Martech

AUGUST 4, 2023

Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. This will reduce the time needed to troubleshoot web services error notifications. Why we care. Why we care. Previously, the unsubscribe link was in the footer and could not be customized.

Marketo 98

Marketo API Display Verticals 98

Martech

FEBRUARY 23, 2024

By labeling assets with the customer journey stage they support — from “awareness” to “decision” — marketers can guide content consumption in a way that mirrors the buyer’s journey, providing timely and appropriate content at each step. Product and service tagging.

Digital Asset Management 113

Digital Asset Management Personalization Enterprise Management Tagging 113

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Enterprise Management 86

Enterprise Management Work Management Software Service 86

Inbox Insight

JANUARY 15, 2024

Reading time: 3 minutes Technographic data defined Technographic data, in simple terms, refers to insights about a company’s technology usage. Technographic data plays a crucial role in this context by providing insights into an organization’s technology usage. Who uses technographic data?

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Salesforce Marketing Cloud

FEBRUARY 9, 2024

Or had a service interaction where you had to answer the same questions multiple times with different people? Since they don’t have access to your proprietary data, any AI that’s built on top of them won’t deliver the nuance your customers expect. This process, called fine-tuning, may yield better results for your customers.

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

Sprout Social

FEBRUARY 12, 2024

An influencer whose audience matches your target market introduces your brand to untapped customer segments, thus enhancing brand awareness. This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

Martech

SEPTEMBER 11, 2023

Organizations that want happier customers should look holistically at the entire customer journey. Marketers need the big picture when it comes to customer experiences. That’s because all the individual actions that customers take are now seen in context within the entire journey. asked de Quintanilha.

Lead Ranking 142

Lead Ranking Forrester Lead Scoring Cross-Selling 142

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. TWEET: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Research 145

Research Loyalty Case Studies Communities 145

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

The Lead Agency

MARCH 17, 2024

Every action our customers perform online today can be a gateway to a new business opportunity. Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. In B2B services specifically, that goes up to 2.2%.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. AI is also helping social teams understand and respond to audiences better.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Martech

DECEMBER 2, 2022

This week, Amazon announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and media partners, to build data clean rooms. Why we care. AWS Clean Rooms will become available in early 2023 in some U.S. markets, as well as in Europe and Asia Pacific markets.

Amazon 110

Amazon Advertising Agencies Paid Search Agency Advertisements 110

Martech

APRIL 1, 2024

By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Understood?

Paid Content 102

Paid Content Campaigns Allocation Marketing AI 102

Salesforce Marketing Cloud

DECEMBER 7, 2023

First, recognize enduring principles, such as prioritizing customer success and ensuring a personalized user experience. Get more value out of your Salesforce investment Learn how Salesforce Professional Services can help your business accelerate time to value with Data + AI + CRM + Trust. Then, learn how to use AI to reach your goals.

Transparency 119

Transparency Trust Marketing Paid Search Agency Analysis 119

Martech

JANUARY 30, 2024

Data security is essential for building and preserving customer trust. Tech or not, businesses use technology for payments, data storage, and customer info. By leaning on consultants, SaaS, and managed services, businesses can solve complex IT problems. This includes monitoring data centers, networks, endpoints, and employees.

Privacy 117

Privacy Ad Building Work Management Marketing Management 117

Anyword

APRIL 25, 2024

Read on for our take on these events and the insights we’re still buzzing about this week. This isn’t just about listening; it’s about responding in ways that show your audience you genuinely care. These conversations offer invaluable insights into customer pain points, success stories, and genuine feedback.

Buzz 52

Buzz CMO Outreach Linkedin 52

Outgrow

APRIL 8, 2024

It’s not just about having a great product or service; it’s about how customers perceive and connect with your brand. When customers like you, they tend to stick around, recommend it to others, and even buy more. To manage a brand — its reputation, customers, sales, etc. What Are Feedback Forms?

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Heinz Marketing

MAY 24, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. Customers are always super important, no matter what. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy.

Word of Mouth 103

Word of Mouth Loyalty Differentiation Paid Search Agency 103

sagefrog

APRIL 16, 2024

They give you valuable insight into your audience and provide a roadmap and foundation for your marketing efforts. What’s the Difference Between Ideal Customer Profiles & Buyer Personas? The B2B buyer’s journey is the process potential customers go through before purchasing. Why Are B2B Buyer Personas Important?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

Work Management 106

Work Management Brand Identity Branding Customer Satisfaction 106