Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Oktopost

OCTOBER 26, 2023

However, the stringent regulatory environment often poses a challenge, dissuading many institutions from fully embracing employee advocacy. Consequently, the fear of non-compliance and the potential repercussions has led to a certain reluctance among financial institutions to fully leverage the power of employee advocacy.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Webbiquity

JUNE 13, 2023

Word-of-mouth marketing and advocacy Brand advocacy is one of the most low-budget marketing methods that drive tangible results. Brands develop referral initiatives to boost brand advocacy while also incentivizing customer loyalty. Insights gained from purchase history can help drive better product recommendations.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. Take Action : Empower teams to make quick decisions based on customer insights. Organizational Culture.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Influitive

MARCH 11, 2021

The post Influitive’s Key Customer Advocacy Insights: February 2021 appeared first on Influitive. Creating captivating content is crucial and with Valentine’s Day as the common backdrop, our customers delivered stellar results. Without further ado, let’s dig into last month’s data […].

Communities 29

Communities Creativity Campaigns Content 29

Marketing Insider Group

DECEMBER 8, 2021

These types of insights can inform all content marketing. Building customer advocacy programs seem to be a thing of the past. Customer advocacy needs to be both a mindset and a program. Customer advocacy becomes a part of the cultural DNA. The result is brand relevance and search engine visibility.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Influitive

JULY 13, 2021

The post Influitive’s Key Customer Advocacy Insights: June 2021 appeared first on Influitive. Read on to dig into June’s data and customer examples. Recruitment and Engagement Last month, our customers welcomed over […].

ROI 26

ROI Campaigns Generation Examples 26

Influitive

JUNE 17, 2021

The post Influitive’s Key Customer Advocacy Insights: May 2021 appeared first on Influitive. Read on to dig into May’s data and customer examples. Recruitment and Engagement Last month, our customers welcomed over 16,000 users to their […].

User-Generated Content 26

User-Generated Content ROI Activities Campaigns 26

Influitive

MAY 17, 2021

The post Influitive’s Key Customer Advocacy Insights: April 2021 appeared first on Influitive. With it came significant growth in survey and feedback activity completions, the number of engaged members and nearly $16 million in generated ROI. Read on to dig into April’s data and customer examples.

Customer Surveys 26

Customer Surveys ROI Activities Generation 26

Influitive

APRIL 12, 2021

The post Influitive’s Key Customer Advocacy Insights: March 2021 appeared first on Influitive. We’re proud to share significant growth in the 3R’s (referrals, references and reviews) along with social share activity and nearly $12M in generated ROI in March. Read on to dig into March’s data […].

Buzz 26

Buzz Communities ROI Creativity 26

Martech

JUNE 21, 2023

A masterpiece, full of trend analyses, punchy insights and actionable takeaways. Enter stage right: the power of an employee advocacy program. ” Well, let’s dive deep to uncover why an employee advocacy program might be the secret sauce your content marketing strategy needs to truly sizzle. Picture this.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 138

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? This is where employee advocacy comes in. We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. But where should you focus your efforts? Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Vision Edge Marketing

MARCH 12, 2024

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. Reliable, actionable insights depend on accurate, relevant, and up-to-date, data.

Training 242

Training Work Management Paid Search Agency Analytics 242

Influitive

JUNE 20, 2017

However, according to Bob Peterson, Research Director at SiriusDecisions, advocacy. Maybe you need a reference or two at the end of the buying process, but your marketing and sales teams likely aren’t incorporating customers into earlier stages.

Generation 138

Generation Buy Research Process 138

Marketing Insider Group

JANUARY 24, 2023

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Those were the good old days.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Influitive

JULY 22, 2022

You have collaborated with your internal stakeholders, received feedback from your top customers, and together with their insight built your customer community—congratulations! is to grow advocacy within your community by showing customers your appreciation. Now, all that remains (ha, ha!)

Communities 147

Communities 147

Oktopost

JANUARY 31, 2024

Employee advocacy operates on a similar principle. Despite the growing prominence of advocacy programs, gauging their effectiveness and showcasing tangible business value from them presents challenges. This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Spiralytics

APRIL 25, 2024

Behavioral Insights: Analyze customers to understand how different segments interact with your product and services. Customized Communication: CRM insights help craft personalized emails, newsletters, and product updates for each segment’s interests and needs. Here are some of the examples to get started.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Oktopost

JUNE 20, 2023

Olivia Messina takes on a solo episode to discuss tactics for reigniting employee advocacy shares. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Youtube Advertising Benchmark 118

Influitive

AUGUST 12, 2022

Cisco started its customer advocacy program (Cisco Insider Advocates) six years ago and, since then, it has evolved into a vibrant community of customers and partners In fact, Cisco’s advocates aren’t just customers who are in it for rewards. Rather, they’re genuine brand champions who share ideas and discuss insights at the highest levels.

Lead Ranking 130

Lead Ranking Lead Scoring Webinar Metrics Leads 130

Martech

JANUARY 26, 2023

Operationalizing a brand advocacy program. Data-informed insights Data and insights are often used interchangeably, but there is an important distinction between the two. On the other hand, insights draw actionable conclusions from data. These insights can inform future campaigns.

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142

Oktopost

NOVEMBER 22, 2023

Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights. B2B marketers can leverage video content to educate their audience with industry tips, share market insights, and showcase product updates.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

OCTOBER 15, 2019

It’s not some trendy person who is clever and insightful who you feel like is your best friend. Employee advocacy feels more organic because it’s from someone that the social media viewer knows. Various studies have been done on employee advocacy that led to some interesting insights. . It’s anything but that.

Activities 217

Activities Marketing Agencies 2 Paid Search Agency Case Studies 217

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Influitive

DECEMBER 21, 2022

With speakers from across industries and experiences, the insights were aplenty. […]. The post How Customer Success, Marketing, & Advocacy Work Better Together to Scale Customer Relationships appeared first on Influitive.

Marketing 130

Marketing 130

Marketing Insider Group

APRIL 6, 2021

It must include retention and advocacy for long-term success. We would even go so far as to say that “retention” and “advocacy” should be added to the bottom of the sales funnel. Incorporating key insights into your content marketing plan can make your strategy more influential. Encourage Customer Advocacy.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

MARCH 18, 2020

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation. Think about what’s in it for your employees too.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. This brings us to our top tip: do employee advocacy, but do it right. Expanded reach: People follow people rather than companies.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. So the question boils down to: social selling vs. employee advocacy – how are these two strategies alike, where do they differ, and which marketing goals do they help accomplish? What is Employee Advocacy?

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Top of Funnel Ideal Customer Profiles 62

Oktopost

APRIL 9, 2024

Insights into your target audience- Demand gen focuses on learning how to communicate effectively with your customers, giving you actionable insights into their needs, values, and behavior Source How does B2B demand generation work? At the same time, these campaigns also benefit significantly from planning and organization.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Marketing Insider Group

FEBRUARY 22, 2023

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In order to do that, we must place customer insights ahead of internal demands. Take those insights to find the best topics. These insights are valuable. making checkout easier).

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Martech

APRIL 10, 2024

Building authentic brand advocacy 1. Earning advocacy Why should a middle manager champion your product to their busy Marketing Director? Provide insightful content, data-driven reporting and exceptional support. This lets them be heroes within their organizations, driving organic advocacy for your brand. Sustainability?

Work Management 112

Work Management Marketing Management Product Differentiation 112

Sprout Social

NOVEMBER 23, 2022

And LinkedIn employee advocacy is how you reach them. Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

Martech

FEBRUARY 9, 2024

By tapping into insights from small-group conversations (and perhaps even integrating a micro-community strategy for your business), marketers can reach a deeply committed audience segment, offering a ton of benefits we’ll explore below. Engagement and quality of insight are the key metrics in niche communities — not volume.

Communities 119

Communities Top of Funnel Word of Mouth Enterprise Management 119

Marketing Insider Group

SEPTEMBER 18, 2019

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. First, What is Advocacy Marketing? How to Establish Advocacy Marketing.

Planning 201

Planning Paid Search Agency Work Management Guidelines 201

Oktopost

SEPTEMBER 15, 2022

However, without marketing leading an employee advocacy initiative, and truly understanding the type of persona that defines your organization, you most likely will fail. Barney tackles the tremendous level of insight he has gained while leading an advocacy program.

B2B Thought Leadership 117

B2B Thought Leadership Transparency Buyer Personas Thought Leadership 117

Onalytica B2B

OCTOBER 11, 2018

We are very excited to announce that just over a year on, we are publishing yet another guide book – this time on Employee Advocacy. Similar to our last paper, we have brought together Influencer Marketing, Employee Advocacy and Social Selling experts to share their insights and tips. Susan Emerick – Sr.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223