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Accurate keywords are essential in contextual targeting

illumin

Using accurate keywords is a critical part of contextual targeting. While keyword research is a good first step, it isn’t enough. Marketers need to use specific and relevant keywords to sell their brand. Keywords and product names can be flagged as inappropriate or irrelevant out of context.

Keywords 105
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The Content Marketer’s Guide to Keyword Targeting in 2022

DivvyHQ

If you've been involved in content marketing over the past decade, you understand the importance of researching and incorporating keywords into your website content. So, what’s new in 2022 related to the importance of keywords that your content team should know? In many respects, there is both an art and science to the process.

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10 social media monitoring tools to inform your campaigns

Sprout Social

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Social media monitoring involves much more than just direct mentions and branded keywords , too. Automated keyword and hashtag searches uncover influencers posting about topics relevant to brands. The problem? Sprout Social.

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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

Your mission and vision statements, information about your projects, and other foundational facts about your organization live here. However, you won’t be able to engage site visitors, accept donations, and effectively disseminate information to supporters if your website isn’t well-built or established.

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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. Content tailored for B2B audiences.

SEO 243
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What Are the Essential Rules for SEO Copywriting?

Webbiquity

The information should be presented clearly, and keywords must be used naturally and strategically throughout an article or blog post. While it’s true that knowing the target audience and writing dedicated articles is crucial, it is also essential to write readable content. Pick the Correct Keywords.

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3 ways to utilize contextual keyword targeting

Choozle

Contextual keyword targeting, simply put, makes it that much easier to do. What is contextual keyword targeting? Contextual keyword is a digital advertising targeting tactic that allows you to target URLs based on the keywords that appear within website pages. Contextual targeting examples.