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How to Implement an Account-Based Marketing Program in Your Firm

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Look for scope for cross-selling and upselling to existing client, which will help to inform your understanding of opportunities with new, similar prospects. A professional data analytics partner will mine your existing data and obtain information from external data sources.

Building a Marketing Technology Stack for Your Demand Generation Efforts

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This includes downloadable offers and contact forms that you use to obtain prospect information. Demand generation is about more than just delivering sales-ready leads for products or services.

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How to deploy content properly within your account-based marketing program

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The potential synergy between account-based marketing programs and content marketing offers enough potential to make any informed, savvy marketer excited, but many find the details of implementation a hurdle too high to overcome.

5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing

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Companies such as RainKing and InsideView provide information, sometimes called “scoops” on business changes and projects on which companies are working. You’ve decided to target two industries — information technology and manufacturing.

How to Create Content for a Winning Account-Based Marketing Strategy

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That’s because as companies have flocked to content marketing, they have inundated your target market with all kinds of juicy information. So now your goal is to turn one-size-fits-all content into information that speaks directly to an industry, organization, or a role.

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

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Because salespeople don’t know where prospects turn for information as they move through the buyer’s journey. I ask, for example: Where do buyers look for information when they first decide to tackle [fill in whatever problem your product or service solves]?

Converting B2B Leads Through Social Content: 3 Keys to Success

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What language does my audience speak (tech, all-business, informal)? Will this information be considered helpful or promotional? And humans deal with this massive influx of information by tuning a lot of it out.

How to Convince Your CEO of the Power of B2B Content Marketing

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Why would you give away information? With this information, you can develop a strategy that tailors content to their needs. You may already have articles, educational information and more on hand.

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

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Automated extensions improve the quality of your ad by including additional information about your business (like links to your website). If you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI.

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

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To make sure your AdWords conversion data reflects the offline conversions tracked in your Salesforce account, AdWords needs to regularly retrieve and store some information about your lead statuses and opportunity stages.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

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You can find big data in many walks of life, and there’s no reason to reinvent the wheel if you can make use of existing information. B2B organizations are accustomed to the idea of defining their ideal client and creating personas to inform marketing and content.

6 Tips for Collaboration When Producing and Sharing Great Content

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Your sales staff know the language of your customer, what their everyday issues are, and what kind of information they’re looking for in order to make a buying decision. Is your content marketing strategy plagued with glitches and slowdowns?

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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Here’s a good primer on how Edgerank works: EdgeRank Information. . Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.

A Social Media Measurement Dashboard; One Approach

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It really measures the strength of your content; how informative and how interesting it is. If your content is either informative or interesting, it will be shared. A re your social media efforts working? That’s one of the most misunderstood questions in marketing today.

Who Should Nurture B2B Leads with Social Media?

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You never know where a person will come across information online or where they might be in their buyer’s journey, so it pays to broaden the scope, and educate everyone in your organization on how to use social effectively.

How The Beatles’ Songs Optimize B2B Marketing Strategies

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Mix it up- infographics, video, or unique ways to present the same information. The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons.

Why Marketing Automation Does Not Work

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You’ve likely heard the information technology gurus. In exchange for this content, readers will provide contact information. They have a mantra — people, processes and systems.

How to Build Remarkable B2B Influence Online by Guest Blogging Successfully

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To get this information, it’s easiest to use a web tool that caters to guest blogging or search engine optimization. I use NinjaOutreach, which, as you can see below, gives you all types of information on domain authority (DA), page authority (PA), backlinks, comments, shares and more.

The new Demand Waterfall from SiriusDecisions; An Introduction

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It’ll take more research from SiriusDecisions to determine the best-in-class conversion rates throughout the funnel; and that’ll be more information we can use to benchmark the funnel stages with regard to conversions. This week SiriusDecisions presented their new demand waterfall model.

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The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

It’ll take more research from SiriusDecisions to determine the best-in-class conversion rates throughout the funnel; and that’ll be more information we can use to benchmark the funnel stages with regard to conversions. This week SiriusDecisions presented their new demand waterfall model.

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A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

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A demand-side platform (DSP) is a system that provides the technology needed for advertisers to unlock the value of real-time bidding (RTB) information provided by ad exchanges. Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.

SEO, Meta Descriptions, Content, and Generating Leads

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Compelling – the description needs to motivate the searcher to click while still providing accurate information. Hi, It’s Paul Mosenson, President of NuSpark Marketing. I welcome a guest post from our chief SEO tactician, Elizabeth Donkus. You’ll find this interesting.

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Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

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Plan what information buyers are looking for, and give them answers via your quality content. . Lead Nurture Planning.

Online Display Advertising, Targeting, and Capturing Leads

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Such information to gather includes: • Minimal spend. A Look at Online Display Advertising for Lead Generation.

A Brief Guide to Increasing Website Conversions with Video

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Like all important information, videos should be placed above the fold, and the video player should be fairly large (480px x 720px ideal). More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

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Search query “information on how to _”. Website theme: Provide information, articles, and advice; provide educational content.

How Labels works in Google Adwords; benefits of the new feature

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Vendor List: “Directory” “List” “Guide” “information”. For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels.

A Social Media Measurement Dashboard; One Approach

NuSpark

It really measures the strength of your content; how informative and how interesting it is. If your content is either informative or interesting, it will be shared. A re your social media efforts working? That’s one of the most misunderstood questions in marketing today. Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. .

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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According to a recent B2B survey from the Content Marketing Institute: About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. Determine tone: professional, creative, humorous, serious, technical, informal.

Content Marketing: Goals, Issues, Strategies

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Words persuade and convince; they also inform and educate. I’ve been thinking about all this content marketing we’ve been exposed to lately.

Matching the Offer with Buyer Mindset: The Website Dilemma

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For example, most people landing on your blog are looking for information to make their lives easier and may not even have a defined problem. They’re trying to get more information about your company and its qualifications, so they are in the Evaluation stage.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

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If no information is available in the cookies, the visitor is tracked as a New Visit. For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales.

Website Call to Action; Alternatives to “Contact Us” for lead generation

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Place critical information high on the page – don’t hide it at the bottom. Here’s a question to ponder: Why did you build a website for your business? Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant.

An Overview of Google Analytics Goals & Conversion Metrics

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A conversion is any action on a website or landing page that requires a consumer or prospect to enter personal information in exchange for something that they desire. . Conversions and Website Goals; A Primer. .

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

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Limit the number of fields in your online submission form; but ask only for the most important information. Everybody does list-format blog posts this time of year. Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond.

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

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But again, this information is tied to a company visit; not a user visit. Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation.

Guest Blogging; SEO; Matt Cutts. A Point of View

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Guest post, if you like, but make sure it is because your information has a purpose. . Latest Developments in SEO: Uproar over Guest Blogging.

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New Infographic: B2B Lead Generation & Content Marketing Trends

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Certainly the infographic isn’t as fancy as some, but I wanted to showcase the information as a lead generation “story” covering buyer research, website content, downloadable content, and influential media choices. Presenting my first infographic.

Stop the Insanity; A View on Social Media ROI for Lead Generation

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For more information on assisted conversions and analytics, I offer you this link to Google’s explanation. I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I still do when my clients ask me; radio, television, print, outdoor, etc. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report.

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The Relationship between Social Influence and Customer Experience

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If you Google the word “Influence,” this information pops up: We all influence someone in one way or another. So when analyzing your own experience, start by asking yourself some content questions: What kind of information from your favorite brand caught your eye?