SalesGrape

NOVEMBER 19, 2023

However, generating high-quality leads can be challenging due to various factors unique to this industry. Understanding this preference enables pharma marketers to focus on digital strategies when targeting physicians as part of their lead generation efforts.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Feed these insights back into your pharma CRM to optimize future outreach.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. There has been a shift in the industry with more organizations working directly with people who have personal experience with the conditions. Download the free guide 1.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Ataccama

MAY 10, 2022

Learn how Daiichi Sankyo uses data management for keeping their clinical trial data valid, consistent, and duplicate-free.

Validation 52

Validation Webinar Metrics 52

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. We regularly update our list of the top pharma event management companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

SpotMe Blog

SEPTEMBER 8, 2023

When used to host a mixture of pharma ad board formats throughout the year – in-person, virtual, hybrid, asynchronous – this technology can transform pharma ad boards into fruitful meetings that bring 5x more insights. What Are Pharma Advisory Boards and Why Do They Matter?

Effectiveness 52

Effectiveness Enterprise Management Work Management Marketing Management 52

Onalytica B2B

JULY 26, 2018

Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry. Celebrity and Pharma is clearly dying. Fierce Pharma reported earlier this year that several brands are yet to embrace this new wave of influence on Social Media. What’s the solution?

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Martech

JULY 13, 2021

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Patel’s team primarily works with clients in the pharmaceutical industry, with some medical device, life science, and animal/consumer health clients.

Paid Search Agency 132

Paid Search Agency Allocation Advertising Agencies Ad Exchange 132

SpotMe Blog

OCTOBER 20, 2022

Pharma companies are talking about going back to in-person HCP events in 2023. Pharma has very specific needs for HCP events. Having the option to report adverse events with one click of a button during HCP events is a key feature for pharma. And 50+% of its customers are currently from the pharma industry.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

Martech

DECEMBER 14, 2023

Pick your players Think about the industries and roles that would be a perfect fit for your product or service. Consider factors like industry size, growth potential and decision-making processes. Example: Matching you with C-level decision-makers from Abbott, Pfizer, Roche, Sanofi and other pharma companies.

Sales Cycle 83

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 83

SalesGrape

OCTOBER 16, 2023

Unlocking Success: Proven Strategies to Generate Quality Leads in the Pharmaceutical Sector Introduction: The Importance of Quality Leads in the Pharmaceutical Sector In today’s competitive pharmaceutical industry, generating quality leads is crucial for success.

Telemarketing 89

Telemarketing Lead Scoring Lead Ranking Generation 89

Digilant

MAY 27, 2021

The way that healthcare and pharma consumers, both B2C and B2B, interact with brands is undergoing a massive shift. And healthcare and pharma brands are wanting to go beyond offline channels like TV to drive brand building and sales – and they are looking for data to do so as effectively as possible. Learn more.

Advertising Agencies 52

Advertising Agencies Planning Privacy Analytics 52

Digilant

MAY 27, 2021

The way that healthcare and pharma consumers, both B2C and B2B, interact with brands is undergoing a massive shift. And healthcare and pharma brands are wanting to go beyond offline channels like TV to drive brand building and sales – and they are looking for data to do so as effectively as possible. Learn more.

Advertising Agencies 52

Advertising Agencies Planning Privacy Analytics 52

Martech

NOVEMBER 2, 2023

And it should come as no surprise that market shares have fallen across industries. This amounts to a 36% reduction in online market share for top beauty brands, a 55% decrease for leading home insurance brands and a staggering 100% loss for pharma brands. As a result, you develop loyalty and trust to motivate future conversions.

Brand Identity 116

Brand Identity Branding Work Management Marketing Management 116

SalesGrape

SEPTEMBER 26, 2023

In the ever-evolving pharmaceutical industry, data driven lead generation plays a pivotal role in driving business growth and ensuring a steady pipeline of potential customers. This article explores how data-driven lead generation, with a specific focus on telemarketing, is transforming the landscape of the pharmaceutical industry.

Telemarketing 73

Telemarketing Lead Ranking Lead Generation Lead Scoring 73

Zoominfo

JULY 25, 2022

Survey results published by McKinsey in June 2020 found that innovation decreased across industries as companies dealt with the COVID-19 crisis, with the obvious exception being the medical and pharma industries. Innovation Innovation is another issue that often comes up in the discussion of remote work culture.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

EMagine B2B Blog

JANUARY 20, 2020

Assessing The Mood of the Healthcare Industry. pro), when I asked him how he feels about some of the political headwinds facing the industry around drug pricing and further scrutiny/regulation, responded with the utmost enthusiasm telling me that, “it will mean that all the more drugs will need to be created and approved.”.

Trends 83

Trends Marketing Management Pricing Price 83

Contify

OCTOBER 21, 2020

Contify, the AI-enabled market and competitive intelligence solutions provider, has announced that it has deployed its market and competitive intelligence platform for a US-based competitive intelligence company, to track the market and competition for its pharma client. Read the case study here ?.

Process 52

Process Paid Search Agency Companies Aggregators 52

Valasys

FEBRUARY 7, 2023

A reliable pharma marketing agency should have deep scientific knowledge about biotechnology. Marketing life sciences refers to strategies to promote and sell products and services within the life science industry. The life science industry includes sectors like biotechnology, pharmaceuticals, medical devices, and healthcare.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Marketing Agencies 1 Marketing & Strategy 40

Sprout Social

MARCH 19, 2024

In this article, we’ll explore what AI insights are exactly, how they work and how they’re applied practically to progress different industries. How AI insights help businesses Let’s explore how AI insights help industries strengthen business strategies, meet market needs and boost brand loyalty. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Ambal's Amusings

MAY 19, 2016

They do understand the benefits of eating healthy.due to the health education in school, my non-stop conspiracy theories on the food/pharma industry and my carefully placed “healthy lifestyle documentary” watching … Continue reading Packaged Noodles with Turmeric and Kale.

Education 100

Education 100

SpotMe Blog

MAY 9, 2023

Our partnership with Wordly further solidifies our commitment to bridging language barriers and fostering meaningful connections in the events industry.” – says Wojciech Krawiec , VP Product at SpotMe. Especially in global high-touch industries like life sciences whose audiences attend from different parts of the world.

Enterprise Management 59

Enterprise Management Work Management Barriers CMO 59

Contify

AUGUST 17, 2020

For over a decade, Contify’s award-winning Market and Competitive Intelligence Platform has made it easy for businesses across a diverse spectrum of industries, geographies, and functions to track their competitors, customers, and industry segments. It enables users to collect, curate, and share information across the organization.

Enterprise Management 93

Enterprise Management Marketing Management Paid Search Agency Companies 93

Litmus

FEBRUARY 3, 2021

Most recently, I coded pharmaceutical (pharma) emails. There are a couple of industries in email marketing that have a huge amount of oversight and tons of requirements, which means you have to get very creative coding their emails. Pharma is one of those. However, when I moved to pharma, these tools became less convenient.

Template 109

Template Trigger Marketing Tagging Design 109

EMagine B2B Blog

APRIL 19, 2019

Connect with industry professionals and peers. Let’s explore what some core components of a successful pharma social media strategy. Let’s explore what some core components of a successful pharma social media strategy. Which Social Media Platforms Should Pharma Use? Engage with researchers.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Champion Communications

JULY 4, 2023

With a background in writing about innovation in the HR and technology industries, Allie knows first-hand how technology can revolutionise the way we live and work.

Press 62

Press PR Public Relations Research 62

Digilant

DECEMBER 10, 2020

What is the effect of privacy and compliance changes on programmatic strategy for pharma marketers? “Healthcare and life sciences are some of the highest regulated industries. The Effect of Privacy and Compliance Changes on Programmatic Strategy.

Privacy 52

Privacy Effectiveness Marketing & Strategy Marketing Strategy 52

nDash

NOVEMBER 2, 2020

Clinical trials & pharma . She received her Bachelor of Biomedical Science from the Australian Catholic University, where she studied bacteriology, microbiology, pharma, among other subjects. Area of expertise: Pharma . Area of expertise: Medical cannabis . Biotechnology . Type of content: . Clinical outlines . Whitepaper .

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

Biznology

JULY 21, 2021

Compliance risk: If your company is in a regulated industry like financial or pharma, your social media team is already well aware of the rules and regulations regarding what they say on social media. Very often there are requirements about archiving activity and auditing activity on a regular basis.

Social Media 151

Social Media Advertising Agencies Media Paid Search Agency 151

Marketing Insider Group

JULY 14, 2020

The increase in budget spend can be seen across sectors like pharma, medical products, media, and technology. Sectors that have maintained or even decreased their budget are the travel and global energy industries. For instance, American Airlines did this to boost their stocks in the beginning of the pandemic.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

EMagine B2B Blog

JULY 12, 2018

In the pharmaceutical industry , a pharma pipeline is frequently used when describing and evaluating a company’s activities, R&D progress and overall potential for success and growth. To learn about how we can help you with your pharma pipeline, please contact us now. . appeared first on emagine.

Design 54

Design Contacts Marketing Websites Activities 54

EMagine B2B Blog

JANUARY 20, 2020

pro), when I asked him how he feels about some of the political headwinds facing the industry around drug pricing and further scrutiny/regulation, responded with the utmost enthusiasm telling me that, “it will mean that all the more drugs will need to be created and approved.”. My observations on the industry going into 2020: A.I.

Marketing Management 53

Marketing Management Pricing Price Forecasting 53

SpotMe Blog

OCTOBER 7, 2023

Benefits Of A Medical Conference App A medical conference app provides numerous benefits for pharmaceutical companies and their representatives attending industry events. To see an example of a gated content hub and get access to life science event industry insights, register for SpotMe’s content hub. 131 reviews) Capterra Score: 4.4

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

MarketJoy

AUGUST 4, 2022

Selling has gone from an industry where you might have had one or two competitors to now finding out that anyone can start up a rival sales business from their backroom n over the Internet and engage with customers. This means that we stopped bartering and started exchanging goods and services for money at around that time.

Work Management 98

Work Management Marketing Management B2B Sales Television marketing 98

Biznology

JULY 26, 2019

Founded in 1988 and based in New York City, it is a global IT conglomerate with over 5000 employees, serving big enterprises in publishing, health, insurance and other industries. A similar approach is being used in the health industry, where a pharma client was reviewing a new AI technique. It is very much about big data.

Ethics 123

Ethics Case Studies Opt-out Forrester 123

Contify

AUGUST 21, 2019

Contify, an AI-enabled market and competitive intelligence solutions provider, announced today that it has successfully deployed its platform to generate customized daily competitive intelligence reports for a leading pharma company focused on the development of novel drugs to treat rare diseases. About Contify.

Paid Search Agency 40

Paid Search Agency Case Study Case Studies Work Management 40