Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Kevin Indig

APRIL 25, 2023

What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. With the help of industry friends, I found a few case studies that show a significant uplift of +35-100% from implementing SSR. The more pages you have, the more internal links you have.

Case Studies 141

Case Studies Case Study Studies SEO 141

Valasys

AUGUST 22, 2023

However, a recent IBM study challenges this notion, indicating that rather than fearing technology, individuals can harness its power to enhance their own career prospects. The study delves into how AI is transforming business models and its impact on job roles, revealing a more optimistic perspective on the future of work.

Studies 98

Studies Lead Ranking Domain Customer Surveys 98

Martech

JUNE 2, 2022

The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic. The study, which examines traffic across more than 50,000 websites, also found: 27% of organic and direct traffic is invalid. 32% of organic and direct traffic from mobile is invalid. Processing.Please wait.

Traffic 112

Traffic Studies Paid Search Agency Ads 112

Convince & Convert

AUGUST 28, 2015

However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now. Study: The Lifetime Value of a Blog Post. Carried out by Halverson Group , the study revealed that the lifespan of a post is nearly 24 times the currently accepted measurement of 30 days (e.g.

Studies 166

Studies Impressions Long Tail Marketing Thought Leadership 166

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. The key components are clear cut: a problem, a solution and the results. Frame Your Story.

Case Studies 100

Case Studies Case Study Studies Stats 100

Heinz Marketing

OCTOBER 15, 2020

This time my good friend Jill Hoshimoto nominated Janet McNaughton , President at Lasting Impressions Gifts. Blue Ocean HBR case study. You can find and follow Lasting Impressions Gifts on LinkedIn, Facebook and Instagram. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

Impressions 113

Impressions Work Management Marketing Management Case Study 113

SEMrush

MAY 3, 2019

SEMrush has conducted the first display advertising study for ecommerce businesses on the market. Research is based on over 40 million impressions from the top Google Display Network (GDN) ecommerce advertisers, and 23 million impressions from the top GDN ecommerce publishers.

Display 100

Display Studies Advertisements Advertising 100

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. CASE STUDY . CASE STUDY . The History of the Hashtag. DO educate your audience on your brand hashtag meanings.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Oktopost

APRIL 9, 2019

Here are a couple of reports that can impress upon your clients how well their social media marketing is serving them: Campaign-Specific Reports. For the tactics and techniques that have worked, put the numbers right up front, where clients can immediately see them and be impressed—as they should be!

Social Media 95

Social Media Impressions Media Paid Search Agency 95

Marketing Insider Group

DECEMBER 30, 2014

Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas. trillion by 2020. trillion by 2020. Commit to a cause.

Impressions 100

Impressions Content Marketing Work Management Marketing Management 100

Webbiquity

APRIL 19, 2022

Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Essentially, case studies are marketing collateral. The more impressive (while plausible) the result, the more likely the case study may convince someone to convert. Image source: Hubspot.com.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Hubspot

DECEMBER 21, 2018

First impressions matter, and when potential clients find your real estate website , they'll be looking for information about you and your expertise. A study by the National Association of Realtors (NAR) found that 51% of home buyers found their home on the internet. Why is a bio so important? Rene Rodriguez. Brendan Bartic.

Impressions 93

Impressions Template Examples Work Management 93

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Want to read the full report?

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Sprout Social

JUNE 24, 2019

A study by RivalHQ found that brands are losing about 20% of their audience by the second frame of their Stories. This post Instagram Story ads: Rules and best practices for impressive results originally appeared on Sprout Social. Make the first few seconds count. Let us know in the comments below. . .

Rules 105

Rules Impressions Practices Ads 105

Webbiquity

FEBRUARY 6, 2024

Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. An older eye-tracking study also confirms the impact of images on click-through. It should create a positive first impression and encourage a searcher to buy from you.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Bannersnack

MARCH 26, 2024

Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising. The study from HubSpot revealed that the most-shared ads relied on emotional content, including happiness, friendship, and inspiration.

Advertisements 98

Advertisements Advertising Examples Effectiveness 98

Convince & Convert

APRIL 25, 2024

This year’s analysis draws from an impressive 6.2 Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. Case Studies Hold a Lot of Weight E-books are the reigning king of B2B content formats. So why are we talking about case studies?

B2B 100

B2B Case Study Case Studies Content 100

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What must be included in a case study?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

FMG Suite

MAY 26, 2021

Website impressions increased by 360% in just one month. The website saw a notable increase in search impressions after just one month. The website went from 0 impressions for most keywords to up to 2230 in just one month. It now is at the #3 spot on the first page of Google! .

Case Study 52

Case Study Case Studies Copywriting Traffic 52

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point. The Power of a Case Study.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

LeadSloth

OCTOBER 15, 2010

In this post I’m giving a short impression of the Marketo Summit. He told the story in a nice way, and illustrated it with a good case study. There were many different tracks, so this post only gives an impression of the sessions that I was able to attend. How Marketo Uses Marketo. Summarizing.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Martech

NOVEMBER 1, 2022

While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. They form an impression when they first see your site. If that impression is positive, it’s likely they’ll continue to explore your site. So, what should you be doing?

Account Based Marketing 115

Account Based Marketing Impressions Click Rate Landing Pages 115

B2B Marketing Directions

APRIL 7, 2024

Curb appeal is the visual attractiveness of a house as seen from the street, and it's what creates a potential buyer's first impression of the house. Good first impressions are also important for successful B2B marketing. Today, most potential buyers will form their first impression of your company based on the content you produce.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Originally written on March 17, 2017.

Case Study 58

Case Study Case Studies Studies Work Management 58

Biznology

OCTOBER 15, 2015

But “ISIS” is also a strong brand with a distinct impression and message. Supporters around the world have also been impressed by ISIS seizing vast territory in the Arab heartland with access to oil revenues, as well as their efficient bureaucratic organization. ISIS continues to recruit new members from around the world.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Website Design & Development Remember, your company’s website is an opportunity to make a good first impression on your audience. Content Creation. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Webbiquity

MARCH 10, 2022

Branding is about establishing a unique impression of your company. Sending conflicting messages can lead to negative brand impressions and hamper your business growth. He studied advertising in university but is a life-long student of philosophy, design and art. . Establish a Unique Value Proposition.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

chiefmartech

NOVEMBER 9, 2016

Back at the MarTech conference in San Francisco this past March , we conducted a study of marketing technologists with SapientNitro. One of the challenges of the study, in my opinion, is that the term “marketing technologist” has significant variance in how it’s intrepreted. You can download a copy here.

Studies 87

Studies Enterprise Management Digital Transformation Marketing Management 87

Webbiquity

JUNE 30, 2022

Your website is your “online storefront” where prospects will most often form their first impression of your business and learn about your company before proceeding with completing calls-to-action and making purchases, so you need to carefully consider how you can demonstrate to your site visitors that your business is trustworthy.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What must be included in a case study?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Hubspot

JUNE 12, 2019

A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support. This example, from HR software provider Gusto, clocks in at an impressive five minutes and fifty-six seconds. And it’s not without merit. I’ve saved the most comprehensive product demo video for last.

Impressions 78

Impressions Product Video Marketing Work Management 78

LiveRamp

JANUARY 9, 2019

Case study in point: we worked with Ovative/group on a top ten retailer’s people-based measurement strategy, helping them discover more than three times the return on ad spend (ROAS). Doubled ROAS by suppressing display impressions served to the lowest performing audience. Reduced spend by 30%. Pretty powerful hindsight.

Case Study 63

Case Study Case Studies ROAS Spending 63