NetLine

OCTOBER 19, 2023

One way to gain that edge is through buyer-level intent data. In this post, we’ll explore how B2B sales professionals can harness the power of intent data without crossing ethical boundaries. Buyer intent data represents some of the most actionable information available to organizations.

Buyer Intent 52

Buyer Intent Intent Data Intent Ethics 52

Outreach

AUGUST 11, 2020

The As are most likely the most eye-catching logos — the ones all your peers and executives will be impressed by if you enter a deal cycle and close them. Enter Intent data. Intent data is designed to solve two critically important pieces of the Account Based Selling (ABS) motion: Timing Relevance How? Or is there a better way?

Intent Data 104

Intent Data Intent Peer-to-peer Bombora 104

Buffer

SEPTEMBER 1, 2022

” Ultimately, I wanted to walk in and leave an impression on whoever I was meeting. You can do some things along the way to go a little faster or be more intentional about it, but the more important part is finding what you enjoy. Q: And when did you start this process of attracting like-minded people?

Curation 104

Curation Impressions Top of Funnel Startups 104

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Today, we’re taking a deeper look at intent data with Justin Keller, VP of Marketing at Terminus.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Liveintent

MARCH 24, 2022

The fundraising efforts raised an impressive $1,626. Women with Intent. To kick off Women’s History Month, the Women with Intent community hosted a Female Leader Panel and Q&A consisting of influential leaders within LiveIntent.

Intent 62

Intent Communities Thought Leadership Paid Search Agency 62

NetLine

AUGUST 3, 2021

It’s a whole heckuva lot more impressions. The Influence of Impressions. Every time a tweet is seen by a user, the company marks it as an impression. For what it’s worth, impressions aren’t bad. But on its own, impressions are merely a pile of dirt, equally full of promise and full of nothing.

Impressions 52

Impressions API Customer Surveys Analysis 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

The ABM Agency

APRIL 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. As importantly, intent data can pinpoint signals in a buyer’s journey that lets you know what their next step might be, helping you target them with personalized, contextual messaging. With Bidstream data, the intent is usually measured with keyword context.

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Outreach

APRIL 20, 2020

In fact, our upcoming partnership with Bombora, the leading intent data provider, is a great way for sales teams to get a pulse on their buyer’s level of interest, as well as purchasing timelines. But Bombora isn’t only the leader in providing intent data, they’re also a thought leader. Sign up for the waiting list here. Stay Tuned.

Intent 102

Intent B2B Sales Activities Bombora 102

Biznology

FEBRUARY 22, 2016

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. Here are 34 clear facts on Viewable Impressions and why they matter.

Impressions 80

Impressions Paid Search Agency Advertising Agencies Mobile Advertising 80

Convince & Convert

APRIL 25, 2024

This year’s analysis draws from an impressive 6.2 Improve Engagement By Using Buyer-Level Intent Data In 2022 , we noted that 33% of B2B buyers indicated that they would be in the market to make additional investment within the next 12 months. Buyer-level intent data is perhaps the best means to accomplishing this.

B2B 156

B2B Case Study Case Studies Content 156

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website's Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion. This is where Behavioral Intent Data enters the picture.

Intent Data 62

Intent Data Intent Marketing AI Lead Ranking 62

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. We highly recommend them!” ” — Mackenzie B.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Buffer

DECEMBER 20, 2022

As a D2C mobile app, we’ve seen that the best way to acquire users is when they’re already on their phones and therefore have the highest intent. Within just a few weeks, the account had amassed over 13,000 followers and over 1 million organic impressions and, months later, that number keeps on growing.

Impressions 86

Impressions Organization Ad Frequency Viral Marketing 86

Webbiquity

FEBRUARY 6, 2024

Match Image Content to Search Intent Remember how I mentioned above that images inside Google’s SERPs are likely to influence both organic click-through and on-page engagement by forming a certain expectation? This is exactly why matching your on-page image to search intent is so important.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Content Standard

SEPTEMBER 12, 2018

Impressions Aren’t Always That Impressive. Recently, the CMO of GE, Linda Boff, told Business Insider ‘s Tanya Dua that impressions are a poor measurement of content success. “I think impressions are just empty calories most of the time,” she explained. Image attribution: Michael Afonso.

Impressions 62

Impressions Lead Scoring Lead Ranking CMO 62

Martech

SEPTEMBER 25, 2023

There are a couple of things in particular I’d like to address, The first is that businesses’ impression of GA4 is heavily informed by when they started using it. We knew this was going to be a balancing act: Get real feedback at scale versus the shampoo slogan, “You only get one chance to make a first impression.”

Marketing Analytics Tools 120

Marketing Analytics Tools API Analytics Impressions 120

Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. In a post on Leadspace’s blog , Ari Soffer explores the limits of intent data that you should be aware of.

Intent Data 40

Intent Data Intent Lead Ranking Buyer Intent 40

Top Rank Marketing

OCTOBER 18, 2023

Impressively, this content-centric approach has thrived without the boost of paid advertisements. SAP recognizes the importance of gauging commercial intent. Only when a user demonstrates this intent, say by downloading a whitepaper, are they moved into a nurture track.

Top of Funnel 132

Top of Funnel B2B Marketing Content Marketing B2B 132

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Televerde

FEBRUARY 18, 2019

Even more impressive, about half of Televerde’s Phoenix corporate office employees came from Perryville. My experience at the Perryville-Arizona State Prison Complex can be summed up in one question an employee asked during our group conversation: “Did your impression of us change when you came in and saw us in our jumpsuits?”.

Intent 70

Intent Work Management Paid Search Agency Marketing Management 70

Moz

FEBRUARY 12, 2019

This week, we're taking a deep dive into search intent. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard.

Keywords 60

Keywords Intent SERP Ad Building 60

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By

Paid Search Agency 113

Paid Search Agency Optimization Ads Mobile Advertising 113

Aberdeen

JANUARY 31, 2019

The ability to convert real buyer intent signals into closed deals and significantly improve win-rate percentage is a key tenet of Aberdeen’s business model. Renowned as the person who defined modern nursing, Florence Nightingale has another impressive title: Statistician. Florence Nightingale Fought Germs with Data Visualization.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 31, 2019

The ability to convert real buyer intent signals into closed deals and significantly improve win-rate percentage is a key tenet of Aberdeen’s business model. Renowned as the person who defined modern nursing, Florence Nightingale has another impressive title: Statistician. Florence Nightingale Fought Germs with Data Visualization.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Albacross

JULY 23, 2019

This is where intent data comes into play. Because intent data is a relatively recent invention, few B2B marketers are fully acquainted with its uses and benefits. Read on, and find out how to leverage intent data to its full extent. Defining Intent Data. Internal intent data or first-party intent data.

Intent Data 45

Intent Data Intent Lead Ranking Marketing Automation Services 45

Contently

FEBRUARY 3, 2022

Spend hours looking for intent-laden keywords on Ahrefs, Moz, and SEMRush which may have been overlooked by other companies. First, find high-volume, low-competition keywords which have the necessary buying intent. For lead generation sites, buying intent is often just as important as a keyword’s winnability.

Lead Generation 218

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 218

Martech Advisor

APRIL 9, 2020

A smart way to get more subscribers is by using exit-intent pop-ups. What Are the Exit-Intent Pop-Ups and Why Are They Important? The exit-intent pop-ups are windows that appear just before your website visitor decides to leave your website. 4 Essential Pillars of Converting Exit-Intent Pop-Ups. Great copy.

Newsletter 53

Newsletter Intent Marketing Automation Services Landing Pages 53

Launch Marketing

SEPTEMBER 13, 2023

These can be intimidating at first, but when planned and executed correctly, can yield some impressive results, such as boosting brand awareness by nearly 80% and doubling website traffic. Tailor Landing Pages to Align with Ads First impressions are everything. ” It’s targeted, precise and often prompts a conversion.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Martech

MAY 11, 2023

It analyzes vast amounts of data to detect fraudulent practices, such as click fraud, impression fraud and traffic manipulation. Capillary Technologies’s AskAira is an AI-powered content assistant which suggests appropriate messaging and personalized content to improve customer loyalty. Get MarTech! In your inbox.

Features 99

Features Click Fraud Product Advertising Agencies 99

Convince & Convert

DECEMBER 15, 2023

As algorithms have become smarter, it reduces the impressions of those posts that have too many spammy or unrelated tags. Quality ensures that you address pain points, satisfy search intent and develop trust in your audience by delivering guaranteed value. Now, it’s completely different.

Social Media 157

Social Media SEO Cost Per Click Media 157

Outreach

DECEMBER 19, 2018

Make a good first impression. The prospect’s first impression of you carries over to your brand and the product you are offering. A good impression goes a long way, but a bad one is difficult to undo down the line. So yes, cold calling can still make a difference. How do you do it? Not at all.

Cold Calling 84

Cold Calling Creativity Intent Impressions 84

Lead Forensics

JANUARY 31, 2024

Lead Forensics has achieved a remarkable milestone in the G2 Winter 2024 rankings by securing an impressive 46 G2 badges , a testament to its excellence in the field of visitor identification, marketing intelligence, and data provision.

Lead Scoring 59

Lead Scoring Lead Ranking Peer-to-peer Buyer Intent 59

Engagio

AUGUST 15, 2023

You can track individual impressions and clicks, but there’s no way of knowing if your ads are generating engagement, pipeline, bookings, or revenue from your targeted accounts. It only serves ads to people associated with a target account, and prioritizes impressions to the buying group members in an active buying cycle.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62